What, in your opinion, is the future of SEO?
And I’m not talking about what Google will appear to be in the next ten years; I’m talking about how our sites will rank in the future. What criteria and standards will be set?
Web search has transformed from a useful tool to a significant aspect of our lives today, and it is, without doubt, one of the biggest industries in the world. SEO is how we use this search to the advantage of our businesses and brands.
Search engine optimization is how we are discovered online. And while the fundamentals are the same in the last couple of years, the future of SEO methods have changed drastically.
Search Engine Optimization Today
In previous decades, SEO has made some exciting improvements. Several of the strategies that were used even a year ago are now outdated, and it’s not a reach to believe that the methods we are practising now will be out-of-date in the next year.
Ever concentrated on pleasing their users, search engines like Google and Bing are continually renewing their software to guarantee continued progress and market dominance. Current updates have added the use of curated data to give instant information, the segmentation of users based on their position and devices, and the prioritization of unique content (in a critical sea of unoriginal images, text, and video).
To begin, let’s sketch the shifts we see happening in the future of SEO.
In the last decade, search engine optimization has gone from quite rightly “stuffing” the key phrases you want to rank for into every part of your website to a complicated process that is primarily centered on the experience of the end-user.
We expect several “shifts” or trends to influence the future of SEO in 2020. Of those, we’ve recognized the top four below.
Change 1 – User Intent
New updates to search engine algorithms have become better at equaling search results based on our intention and common language patterns. In simple words, if you were a travel agent 20 years ago, you might fill your content with terms like “flights” and “airplane” in expectations that, when someone ransacked one of these words, you would be one of the first to show up in their results page.
Now, though, based on your geographic location and your search history, these research terms will give you very unusual results as they consider a very distinctive intent.
Evidence in point, when I explore the word “airplane” today, Google thinks I don’t want anything to do with jet-powered flying machines and instead populates my first results with information about the timeless 1980 satire film starring Leslie Neilson and Kareem Abdul Jabbar.
Not sure what that tells about the way Google observes me, but it’s dead right on what I assume to see based on that search term.
That might look like a ridiculous example, but it’s symbolic of one of the most critical trends in SEO in recent years. Where SEO was once formulaic and anticipated, it is shifting increasingly more and more individual and serendipitous.
We foresee this trend to proceed in 2020 and beyond because a search engines’ primary focus is its users. In other words, Google’s top precedence isn’t improving your product or service (for free), they’re involved in the pleasure of the people using their search, and highly personalized results mean happy users.
If Google has billions of happy users who come back time and again, they can turn around and charge us to reach them in the form of ads. This thought process has driven to what some are calling, albeit moderately ominously, the death of organic search, and the second shift we see in SEO.
Change 2 – High-Quality Content Is Crucial
Online advertisements still work for driving business, but we will see that they’ll get even more valuable in the coming years. And regrettably, there’s no guarantee that consumers will react to your ads. Ninety-one per cent of total ad spend is viewed for less than a second; this led to a $38 billion in digital advertising spend lost in 2018.
That’s why producing high-quality content is an imperative element of productive SEO strategies. Users want content that is appropriate, effective, and up-to-date—and that is what Google tends to compensate for with higher search engine rankings. People go to search engines with queries, and your web page needs to give answers.
Content must be well researched and develop a relevant structure that makes it effortless to search and read. Here is a well-informative blog about how to create evergreen content.
Change 3 – Voice Search
Over the past few years, the searching style of people on search engines has changed completely. Usually, people used to do searches by entering simple words and phrases on search engines, which in the IT world are known as Keywords. But as soon as we entered the smartphone era, things changed. The smartphone technology made life easier by providing maximum results with minimum effort. The Voice search feature is the most popular among people all over the world, and it has become a part of daily routine.
Introducing the voice search feature on your website will be a good initiative resulting in getting more organic traffic.
Voice search feature will make a good impact on SEO. As it provides the user ease in searching and getting relevant information just by speaking, it is more like talking to a person and getting your answers instead of typing in search bars.
Keeping in mind that the search engine must have to be efficient and sensitive enough to get the user relevant information just by receiving vocal commands.
2020 is the decade of smart technology, and to sustain in the market; you need to adopt new trends and update to the modern features to stand out in the IT world.
Change 4 – Focus on Speed and the “On-the-Go” Mentality
We are in an era that is always on the go, and we have no time to spare.
In my personal opinion, the future of SEO lies in speed. Many SEOs might believe this starts and ends with the website speed, but there is a lot more to it.
Because of the improvements in customer technology, we’ve connected anywhere we go—and this has enabled users to use a fast-paced, ‘on-the-go’ intellect, whether they are on the go or not! In other words, if your website; your content; your response can’t be reached quickly, then it’s going to be ignored.
This is why we demand to think ahead about site speed.
The content that we are producing needs to be identified, yet enlightening. How we are doing, it needs to be quick yet compelling. We need to give the reader precisely what they are looking for in the least time possible. And they need to be able to access it—whether it is an organic search or through inner linking—as quickly as possible.