Do you want to drastically increase the search results on your website? Have you been desperately searching for tips on how to double online traffic and always leave your audience satisfied? Well, we have the answer for you. The solution to all your problems is evergreen content.
If you truly want to grow your blog and gain massive success online then you need to know what evergreen content is, how you can get it, why it’s so important and when to use it. Once you have mastered the technique of creating evergreen content you will never have to worry about online traffic again.
Most people have no clue what evergreen content is. These are the people who resort to cheap tricks like clickbait to draw viewers in. But, content like that doesn’t create a solid reading base and hurts your blog’s credibility in the long term.
What is Evergreen Content?
The answer to this question is really in the name itself. All content that remains useful and important to your readers throughout the year can be called evergreen. Basically, any content that doesn’t lose relevance over time. So, an article talking specifically about fashion tips for 2019 would lose importance in the New Year. However, an article discussing fall fashion tips in a general manner would be evergreen content. One relates to a finite space in time while the other associates its value with something recurring like a season.
Many first time bloggers make the mistake of thinking that the value of their published work is only in the views it gets over the first week or first month. They internalize this idea and continue to spam their readers with useless content week after week with no clear strategy in mind. This is the fool’s approach. The smarter technique is to divide your content into long term benefit, i.e. evergreen content and short term benefit, i.e. temporary relevance.
Why is Evergreen Content important?
To understand the importance of evergreen content you must first understand how the internet works, specifically SEO or search engine optimization. So, there are certain steps that search engines like Google follow when you type in your query.
- Google takes your query and isolates keywords
- It uses spiders to ‘crawl’ millions of websites for information related to your query
- It does this by searching for matches close to your keywords
- During the content analysis, it indexes expired content and removes it from your search results
- It displays search results closes to your query and informs you which keywords are ‘missing’ from each search
This is what makes evergreen content so special. Since the keywords in evergreen content relate to general, commonly searched queries the search engines retrieve it over and over again. So a good strategy to work off of when creating evergreen content would be to research keywords closely related to your website and plan your articles around them. Doing this does not have to be a chore. In fact, numerous resources can make this task easier for you.
How to Create Evergreen Content?
Knowing where to find authentic resources is a huge part of creating a successful online presence. And finding keywords can be really easy if you know where to look.
Narrow down a list of topics that are most relevant to your chosen niche. If you are a blogger these are the things you talk about the most. The things that your readers come to you for information on. It helps add validity to your content if you are a professional in your field. So, a nutritionist running a health and fitness blog will probably find it easier to get traffic.
Alternatively, if the purpose of your blog is to sell your readers’ products or services then you need to put yourselves into the shoes of the buyer. What would the people try to get your product search for?
Now find keywords related to your topics. You want to get a good idea of the number of searches those topics generally get. And to do that you can use free keywords research tools like keywordtool which allows you to find keywords related to any topic and narrows down search results according to traffic on various platforms. You can also use wordtracker which gives you detailed information on the analytics of each keyword. Or searchvolume which helps you identify the popularity of keywords you might already be using.
The final step is to place them in your article in a way that appears organic. While these are helpful tools they do not mean that you can compromise on the quality of your content.
How To Best Incorporate Keywords And Create Evergreen Content?
There are a variety of strategies you can use to create strong evergreen content. These include:
These allow readers to quickly skim through and get the content they want. Top 10 lists comparing products or sharing tips are always a good way to keep readers engaged.
Most people surfing the internet are looking for tips and advice. Topics like tips for giving an interview or losing weight have universal appeal and are practically timeless, which makes them ideal evergreen content.
- How-to guides for beginners
Platforms like Youtube have shown us exactly how popular how-to guides are. These days when all information is available online having a good how-to guide available on your platform drives readers to your blog in droves. And with the right topic, these can become the most viewed articles on your blog.
- Product Reviews
If your goal is to sell products then product reviews are the way to go. When your readers think your reviews are biased you lose credibility and clients. A good approach is to provide an unbiased comparison and analysis of similar products from different brands.
What Is The Right Time To Use Evergreen Content?
While there is certainly no wrong time to produce evergreen content, new bloggers, in particular, should focus their efforts on creating content that maintains its relevance and appeal over time. These beginner bloggers can create evergreen content using seo for small businesses and strategically enhance traffic.
To summarize, it is a strategically sound idea to have at least 25 percent of the articles on your blog contain evergreen content. You can do this by finding relevant keywords and creating content around them. Doing this will allow your blog to maintain a minimum number of readers and traffic based on these articles alone. Then, you will be free to focus your attention on articles that will get you greater traffic for a specific time period.
For example, say you post an article on Kylie Jenner’s appearance at an event. This might gain you a lot of traffic for a week while the topic is relevant, but will provide no use in the long term. Unless you utilized the evergreen content strategy and had a solid base of fashion-related articles prepared. Now, the readers that were attracted by the Kylie Jenner post might be tempted to stay based on the quality of your content.