The current digital marketing jargon is more of a jungle in itself where only the pros know the proper way-outs. So what’s their little secret?
Apart from the rest of lead generation strategies, the use of squeeze pages has worked efficiently in literally ‘squeezing’ the email and other contact information from the audiences that visit various sites.
Wait! But is it that easy as it is said? Not quite. Proper tactics for it remains of much essence. One major thing to focus on this, however, is its full optimization for your audience. If you are looking at the best ways to do that, you have just landed on the right page. Here are key points to follow and to note henceforth.
9 Key points to note on how to Optimize a Squeeze Page for Search Engine Traffic
1. Keep It Short and Simple (KISS)
Typically, people get bored reading fluffy, endless texts on any other site. To fully earn your visitors’ responsiveness to your squeeze page, ensure you only include the necessary information.
Do not mix it with pop-ups or pop-unders or impute too many keywords. Always ensure it is short and precise – real-life visitors on your site prefers that. However, remember its simplicity should not let out essential wordings. Otherwise, it will be of no impact.
Additionally, do not include any inappropriate lengthy lines.
2. Be Mindful of Your Keywords
Rightful choice of keyword is a powerful marketing strategy as it determines how easy or fast online researchers can find your page. The above all thing with it is the fact that it forms a core part of good SEO ranking.
In this case, therefore, focus only on those special keywords with low competition yet of high value that your audience can quickly use to access your site.
3. Keywords placement
Normally, the search engines address titles with greater importance and therefore placing a keyword in them offers a greater chance for your site’s access. If you have them placed in the text’s body then chances will lower. However, note that the headings need to be in an appropriate styling – it enhances the likelihood as well.
Placing your keywords in the subheading texts offers more guide and catches the attention of your site’s visitors. It directs them on the exact information they are looking for. More so, it enhances your website’s ranking by the search engines. I guess that would be your main wish right?
Lastly, having your keyword incorporated in the squeeze page’s URL is of great advantage as it lays more emphasis on the page. However, do not exploit it with a dozen keywords – it won’t make sense.
4. Use META Descriptions
How the search engine display readers search results so much depend on the META descriptions. Meaning, you need to fully detail relevant information in this section to enhance your site ranking.
If you are using WordPress to build your sales pages, you can make use of the available SEO plugins like the YOAST. It allows you full control of the description and even gives a preview of it – you can check it out ahead of publishing your page. Otherwise, you can just focus on a better description above all.
5. Use Descriptive Keywords in Alt Tags
If you have to utilize images in your squeeze page then you must accompany them with proper descriptions as search bots do not read images.
In this case, select fully descriptive words those that are particular to your intended communication. Otherwise, all you do in this won’t make any better sense.
6. Craft Remarkable Headlines
Often (if not always), visitors to an online page first of all scan through with their eyes to see the information they seek. They always do not want to waste time rather go the information straight. For this reason, proper font and styling of the Headlines ease their work.
Bolding the headlines in addition to having them contain keywords improves the site’s ranking levels. In the same way, your readers will reach the information quick enough.
7. Design Actionable Copy
As much as you might intend to call your audience to a particular action and your page to rank higher, the always wrong way to do it is junking your pages with keywords. This action only sends a message of spam to the SE hence it will regard your content as so. Creating a lead copy works as a better way-out instead.
8. Include Video(s)
Just like images, the use of video(s) in any sales page draws more visitors to your site. The SE bot will on cause not watch the videos but recognizes the tags and notices associated with it/ them.
Whenever it gains more viewers, the search engine automatically gives your page a higher ranking. In other words, more viewers more sales conversion. But again do not dwell so much on this and forget other important considerations.
Speaking about videos and SEO, here is a great one about SEO Experts at SemRush
9. Responsive Design
It goes without saying that the number of people using their mobile phone to access the internet (and your sales page) is growing everyday. It is even more true if you run Facebook Ads or Instagram Ads to drive traffic to your optin page.
Google has developped many tools for webmaster to verify that their website loads fast and is displayed correctly on mobile device. And of course their bots are clever enought to know if your page is correctly set for it.
That is why you must ensure that your page is mobile friendly, well optimized and responsive.
Hence, whenever your site’s responsive design is much better, lots of people would try to access it and right away, the bot will similarly higher its ranking.
Applying the above tips and any other relevant one you obtain from an expert will certainly drive great traffic flow to your site. Having your squeeze page fully optimized may not be a one-day thing again depending on the type of your audience.
Hence, on a regular basis, you should ensure you to cooperate with the above discussed key points to achieve proper success with your sales. Otherwise, you will remain to complain of low sales regularly.