Quora For Business: Here is How To Do It Correctly - Infographics
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Quora For Business: Here is How To Do It Correctly

What if I tell you that a service that is actually used for questions and answers, Quora, is not your average answer finder anymore? Well, it’s bigger than that! People use Quora For Business: Here is How To Do it Correctly.

From the lame questions like “If Einstein was so smart, why did he die?”, to engaging questions such as “What are the most common mistakes first time entrepreneurs make?”, Quora has got answers for everything.

Now, you must be wondering how this basic question-answer service will actually help you boost up your business? Read ahead. 

How To Do It Correctly

Quora For Business

Quora has a vast community all around the world that includes the users who freely moderate the service along with the actual team of moderators. 

The users can upvote, downvote, and report the answers based on relevancy, spam, correctness, and improper content. The most upvoted answer is displayed on the top, while the most downvoted answer is placed at the bottom. 

Quora is ‘super’ SEO friendly (the top voted answers rank up in the search engines when searching for related keywords). Therefore, it can be an amazing place to market your business. 

Now, this might seem like a piece of cake, but it isn’t. You’ll only be able to get some fruitful results if you do it correctly and relevantly. Read the following steps to build your business or brand visibility through Quora. 

Start With The Profile

Don’t be another unnoticed and irrelevant business in the pool of unsuccessful businesses on Quora. Do you know what they did? They didn’t set up a proper company profile

Yes, a company profile is very important for the authenticity and visibility of the business. Therefore, start by writing the company name (or company topic) on your About page, and then add logo and description as well.

But, there is a little downside to it that anyone can make modifications to your page (just like in Wikipedia), so keep an eye on that regularly. 

Also, complete every field given on the form when registering for the Quora. A complete profile builds users’ trust on your profile, and also creates improved visibility (cherries on the top).

Answer Relevantly

Post Solution on Quora

This should be obvious enough. Once you have decided on the topic or the service your business provides, search only for the questions that are relevant to your business. 

Like, you can not talk about your car repair service on a question related to beauty or fashion.

This is the time where keywords matter. Look for the keywords that match your business, and answer only to those questions where it fits. 

If you start answering here and there, users will start downvoting your answers, and thus, you’ll end up having a suspended account (which obviously you don’t want). 

Be Active and Engaging

The Iceberg Effect Book Offer

Everything works in a “give and take” manner. Don’t be too selfish when it comes to engaging with the content shared by others.

Follow the questions and answers, and the people who participate in them.

Also, upvote the answers you like. The upvotes appear on the user’s notifications section, thus getting some eyes on you and eventually follow backs (that’s all you want, some recognition). 

Don’t Self Promote

Don't Self Promote on Quora

Okay, this might sound very weird, but trust me, it is the best way around. Don’t make your answers look like a marketing copy, don’t ever.

Your business topic is home ground for you. Answer the questions wisely, without making it look like a cry for attention for the business.

People will start noticing your business themselves when they are satisfied with your contribution. 

Don’t Only Answer, But Question As Well

Questions are equally important as the answers on Quora.

Well, you might not believe there is also some reward for the best questions like for the best answers

So, a good business also asks engaging questions to get feedback from the people out there.

Also, don’t ask a vague question, make it the right question while sprinkling some interest over it.  

Below is a short video about Quora Hacks from the Master himself.

Overdoing Always Kills

Here we are talking about overdoing of two things, over answering and overselling. 

About the over answering, don’t drown in the flow. Quora lets you answer only 3-7 questions per week, and if you exceed this limit, you’ll be penalized for the misuse of Quora policies that might suspend your account too.

Users can still see the details about your removed answers (uh-huh, some bummer for your company’s reputation). 

And about the overselling, over answering is directly proportional to the overselling. Self-promotion counted as a cry for help (well, most of the time).

So, adopt one tactic, casually sliding your business into your answers. 

Use Quora To Keep An Eye On Your Competitors

Since the Quora community is huge, people always have something to talk about. This makes it easier for you to carry out your competitor research. 

Quora allows you to follow the topics. And, by doing that, the questions and discussions related to those topics will pop up on your feed. In this way, you can look for competitive brands and businesses on different discussion threads. 

It is no shame to learn a thing or two from their marketing tactic.

However, don’t copy their style or ask people to check out your business rather than your competition’s (that’s an awful thing to do).

Participate on your own, and set up your own style to reach out to the people. 

Final Words

This marks the end of my article “Quora For Business: Here Is How To Do It Correctly,” and I hope that now you have a little head start too. 

The key to gain customers for business is patience and steadiness. You can’t expect the fame overnight (unless you are a celebrity and starting up a business).

Therefore, keep your game up on Quora as well as other platforms and wait for the fruitful results. 

After all, hard work pays off, be it an exam or a business.

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10 Common Affiliate Marketing Blunders to Avoid in 2020 - Infographics
Affiliate Marketing

10 Common Affiliate Marketing Blunders to Avoid in 2020

The concept of affiliate marketing is very straightforward. You make money by promoting another’s product. In essence, if you successfully market a product and increase its sales, you get a share of the profit. Despite how straightforward the concept is, there are a few common mistakes that affiliate marketers end up making.

Don’t worry though, we’re here to help by tackling the top ten affiliate marketing blunders.

10. Thinking you’ll get rich quick

Thinking you’ll get rich quick

Affiliate marketing is a popular job choice because it requires little investment and has a lot of return. However, you won’t end up becoming a millionaire overnight. In order to make huge monthly commissions, you’ll need a lot of commitment. Here are a few pointers to remember:

  • Research is key. Find out the story to your competitors’ success and compare that to what you’re doing. See where you might need to change your strategy.
  • Self-analysis is important. Never be afraid to accept constructive criticism.

9. Not being a quick learner

In the online world, everything is happening quickly, trends can change in the blink of an eye. If you aren’t up to date and well informed it might negatively affect your online presence.

For example, are you aware of the Iceberg Effect? This is something that wise affiliate marketers already know and what makes them part of the 1%.
If you want to know more about the Iceberg Effect, take a look at this book from Dean Holland in which he explains what it is and what is what he calls “the next generation of affiliate marketing”.

8. Not trying new things

Trying everything

This is my moto with Neat-Revenue: “Trying everything”.

I’m not telling you to jump on all marketing tools and offers you receive by email. I’m speaking about Split-Testing.

Sticking to one idea that makes you comfortable will only get you so far. Being willing to try new things is important when launching campaigns such as ads or email campaigns.

For example, in an email campaign, you can mix things up by using two different subject lines for the same email, experimenting between plain and HTML emails, and even creating personalized messages for your users.

Below is a short video that explains what is Split-Testing, also called A/B Testing

7. Promoting too many products

Quality over quantity should be your mantra. A common mistake made is promoting too many products in one go.

Being overenthusiastic and over-ambitious is never a good idea. You’ll end up with too much on your plate with not enough time to dedicate to each product. As a result, you’ll begin to compromise on quality for quantity and you’ll end up attracting less traffic on your website which can be a fatal mistake for your career.

Not to mention that you’ll need to deal with many different affiliate platform, making harder to follow your stats and track the results of your marketing effort.

Russel Brunson from ClickFunnels uses to say that “you should focus on promoting only 1 offer until you reach your first $1M. Then you can start again with a new product/offer/service…“.

This is so true, and this is something you should keep in mind when you’ll start doing affiliate marketing.

6. Designing a website of low quality

Low Quality Rating

Web design is another factor that requires a quality check. Slow page speeds, too many ads, and a scattered template will only drive potential customers away. Even if you do end up improving your website, the damage will have already been done.

Your website is your salesperson. Take time to groom it so that it serves the customers to their satisfaction. You don’t have to be a web designer, all you have to do is enlist help from platforms such as wordpress.org that help set up websites for free.

5. Not tracking your website’s performance

Content SEO Analytics

Paying attention to your website’s performance is vital. Your website is where all the magic happens and a slow website means you’ll have lower traffic. Tracking and optimizing your data is of utmost importance.

There are several tools available such as Google Analytics or even paying for a powerful web hosting that might be a solution. Otherwise, enable gzip for image compression to increase the speed.

For example, below is the result of our effort to improve page speed at neat-revenue.com (visit https://developers.google.com/speed/pagespeed/insights to get insights of your site)

Page Speed for Affiliate Marketing

4. Choosing the wrong niche

Choosing a niche is one of the most important decisions you make when entering this field. There are several prominent niches that are immensely profitable such as health products, organic food, and the mattress industry.

However, if you pick up any of these niches without any interest or knowledge, you’re doomed to fail. Not only will you have competition, but because of your lack of passion and understanding, you will fail to stand out amongst your competitors.

Another blunder you can end up making is going for a niche that doesn’t attract buyers, rather it only attracts people looking for information. These niches can include sports news, game cheats, and entertainment gossip.

A quick tip in avoiding such areas is to always choose a product that should add some value to consumers.

3. Flooding your posts with affiliate links

Affiliate Marketing Links

Posting too many affiliate links is never a good idea. Mainly because they aren’t of any use to the readers and they don’t look professional.

Try to place them in a scattered manner under subsection or right at the end.

Try to cloak the affiliate links to make your website more aesthetic. You can do so by using the WordPress plugin Thirsty Affiliate (the one used on this website).

2. Recommending something you wouldn’t buy

A thumb rule to affiliate marketing is to only promote those products that you have tried out and have gained your trust as a buyer.

Your own personal experience will encourage a genuine recommendation. Your target market visits your website because they trust you and are relying on your recommendation.

Don’t promote products just for the sake of making money since that is unethical. Similarly, don’t try to oversell. Your reviews need to be genuine and if you come off as a pushy salesperson who doesn’t have any weight to his words, you won’t manage to make a name for yourself.

For example, I’m currently promoting the book the Iceberg Effect. I do it because I bought it (I even have a dedication from Dean Holland), I read it (3 times), and I know it is a fantastic book to read, especially if you are hoping to make money with affiliate marketing nowadays.

Affiliate Marketing Iceberg Effect

1. Ignoring SEO

SEO for Affiliate Marketing

Search Engine Optimization is an organic way to draw visitors to your website. Having good content is only one part of the equation, you need to make sure that you format your content in a way that it shows up on the top of a Google search.

If you have good content that isn’t optimized, a little benefit can be derived from that content. 

SEO should not be kept as an afterthought.  Rather your work should be planned in accordance with SEO. In order to do that you need to do your homework on SEO research in order to have a set of guidelines to follow that will create the right format and content that will get maximum views.

Conclusion

Affiliate marketing may seem like a daunting market to enter but armed with the right knowledge and advice, you can easily make a name for yourself.

Patience and perseverance will take you to the finish line.

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Getting Traffic From Twitter to Your Website - Infographics
Traffic

Getting Traffic From Twitter to Your Website (FREE)

Struggling to get traffic from Twitter to your website?

Seeing other websites and blogs killing it on Twitter – increasing followers, getting engagement, and more importantly, gain organic Traffic for Free – is obviously tempting, and you should be eager to learn the art to do it yourself.

When it comes to trending, engaging an audience, and sharing new stuff, Twitter is an ideal place. Therefore, entrepreneurs and marketers have been investing in this platform more than any other social network (Facebook’s an exception though).

So, what’s your Twitter Strategy?

The Twitter strategy:

Twitter strategy

No need to stress already, because there’s no rocket science involved in harnessing the power of this noisy platform. If you work on the basics and follow simple hacks, that would be enough for you to easily tap into your audience and get them to your website. The rest – conversion, sales, etc. – is your thing.

If you haven’t started yet, or you have pretty low followership on Twitter, these tips will help you get noticed by the influencers that matter to your business the most. So, let’s get started.

Add Visuals

Visuals for Twitter

Twitter is not the text-only platform. There’s a wide variety of visual content. Twitter auto expands the images in your tweets. That means adding images to your content is more than important now. 

Studies have shown that tweets with image links get twice as much engagement as those without them. 

While tweeting, press the camera button on your mobile or desktop to immediately upload an image and attach it to the tweet. In this way, a link to the photo is created. You can also preview the image before posting it. 

  • The Images on Twitter should not exceed 3MB size. 
  • The format of the image must be GIF, PNG, or JPEG.

No need to scale it manually as the image will be automatically scaled. Plus it will be saved in your user gallery. 

Adding images: So, add stunning visuals (links) to grab attention and get retweets and shares. Choose images featuring a strong focal point that draws attention to one particular point.

You can find high-quality images (no copyright) on these image portals:

Use relevant image: When adding a link to your post on the blog, make sure that the image link should be directly related to the subject of your post. For creating the images of your own, you can use GIMPSkitch by Evernote, or Adobe Photoshop

Highly clickable image: The image that has the potential to get a high number of clicks includes: 

  • A headline of the post appeared in large text
  • The headline is centered while the image appears behind the text. 
  • The image in the background must be relevant to the original post. 

Tease Your Twitter Followers

The idea is not to give too much information about the content in your tweet. Keep the reader guessing so that he clicks on the link to get to know the entire story. 

So, your tweet must have these features:

Use plain and easy-to-understand words to get a quick response from your audience. 

How can you tease your followers? Very Simple!

  • Ask questions that need answers.
  • Don’t go full-stretch. Keep your tweets within 130 characters to increase the chances of getting more clicks. 

By giving more room for others to retweet your content will not only help you get more visitors but also improve engagement on Twitter, eventually, you’ll get better ranking and more traffic. 

Be Repetitive 

Be Repetitive

Who said you cannot repeat the same content a number of times? Yes, it’s bad to do so, but when you do it tactfully, it’ll be beneficial. 

See, people tend to miss updates on Twitter. If you think your content has something Really Awesome, that your audience will feel disappointed to miss out, you can share it again and again by altering the text and images in your tweets. But make sure it’s not annoying for them.

Here’s how you can tweet the same link three times with different content.
First instance: Tweet the original headline accompanied by an image link from the blogpost.
Second time: Include a quote accompanied by a link to your article.
Third time: Tweet it with a different image, article link, and a curious question that has the answer in your post. 

Schedule your posts with Buffer or HootSuite keeping in mind the best time of the day when your Tweet has maximum visibility. You can also tweet the content on different days, but don’t repeat the same thing more than 3-4 times. 

You can reshare the same old content after a few weeks, even months, as long as it has the same relevance. For instance, if it’s evergreen content, it’s worth a reshare every month.

Hijacking Your Bio

Twitter

Now that’s a creative Idea!

When people see you in someone else’s stream or find you in Who to Follow bar, they’ll normally see your profile image, your name, and most probably, your tweet. To find out more, they’ll tap on your profile. 

The first thing they’ll notice in your bio is your header photo appearing right at the top (you know that already, don’t you?). But maybe what you don’t know is, you can hijack your bio. How?

  • Add a CTA
  • A short link to your website’s landing page
  • The page must be optimized for Twitter users. 

Furthermore, you can utilize the website field to add your latest post or the most popular content on your blog.

This calls for regular updates, right? Quite right, but think about the message it sends to the audience.

  • You’re always present on Twitter, to help and support your audience as well as other people.
  • It gives the impression that you like to keep sending new information to the masses. 
  • People will find you creative, so they’ll definitely come to learn some tricks from you.

Finally, use power words to compel your visitors and readers to take the right action – click on your content. 

BONUS – Other Quick Tips

  • Follow the “submissive” approach. Ask your audience through Twitter Polls and let them help you find content ideas. Let them mention the issues and challenges they face. Then create content that better address their problems and provide solutions. 
  • Build relationships on Twitter by tweeting other people’s content. You can come up with your own input (your blogpost) to take the interaction further. Adopt the 80/20 rule to market your product and services. 
  • Hashtags are more engaging than normal tweets. So, use them sparingly in most of your Tweets. Use hashtags.org to brainstorm suitable hashtags for your tweets and posts. And you can find trending hashtags on WhattheTrend to cash on to any opportunity.
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Driving More Traffic From LinkedIn To Your Website - Infographics
Traffic

Driving More Traffic From LinkedIn To Your Website

Looking to drive more traffic from Linkedin to your website? You’ve come to the right spot.

There are as many as 48 eye-opening facts about linked in that say, “You should be on LinkedIn selling your product or services, promoting your blog, and do the digital marketing”. In fact, you SHOULD think about utilizing this “0.5 Billion-People Property” to maximize your website’s traffic.  

  • LinkedIn is a “Destination for People to Connect with Peers and Learn About their Industry”, according to Jimmy Daly, a marketing director at Animalz with over 500+ connections already on LinkedIn.  
  • According to Econsultancy, “LinkedIn is now responsible for a staggering 64% of all visits from social media channels to corporate websites.”
  • Even better- LinkedIn is amongst the Big Three Network that drives 90% of the entire social traffic to the B2B sites. The platform tops with a solid driving force accounting for more than 50% traffic to the websites. 

Where to get started then? If you’re thinking about harnessing the power of LinkedIn for Free, this 10-minute post is a MUST READ!

Without further ado, let’s get started with it!

Get Your LinkedIn Profile Optimized

LinkedIn Logo

Pretty basic, and must, the LinkedIn profile should look professional and appealing because it has a strong potential to drive traffic to your website, more than any social network. 

Starting with the basics first: you need to have a good headshot, followed by a brief introductory summary that entails what you do and your work history. Here are LinkedIn Profile Tips from Aaron Clayton-Dunn

  • The summary should clearly explain your work and includes what you like to do.
  • Be honest, concise, and use bullet-points when required.
  • People should find it easy to contact you via LinkedIn, email, WhatsApp, etc. 
  • Revise and perfect it before publishing your profile. 

How to Drive Traffic With Your Profile?

  • Add links to your popular blog posts, eBooks, videos, or other digital media. In the “Summary Section” of your profile, you can post links to your posts. They must be inspiring and irresistible to get clicks on your webpage. Add details about the post.
  • The media will reflect in your Summary and people will see it as the first thing when they view your profile. So, it must be spot-on. 
  • LinkedIn also asks you to include your projects or publications at the bottom of your profile. While this is a way to create external links, we recommend you to stick to the Summary and get the maximum exposure. 

Join Groups

Build Your Team

The first thing to do after creating your profile is joining relevant groups and actively participating in them to attract the members to your profile. And then you can get traffic for your website. But how?

Follow the golden rule of marketing, “Give Something to Get the Traffic”. What do you have? Three things, basically: Knowledge, Inspiration, and Value for time. 

This massive LinkedIn directory will give you a great start to network with potential customers as well as peers. You might have to engage in discussions to convince people to visit your website. You can do so by helping them in these discussions. You’ll surely get profile views that will lead to more traffic opportunities. 

So, what exactly should you do? Where to get started? 

Follow these simple steps:

Step 1: Browse the directory to find relevant groups (you know how to use filters, right?). Join the most targeted groups to start with, then start participating in them. Soon, you’ll get notifications and emails, which is a good thing. 

Step 2: Before participating, read the “Group Rules” that outline how you can save yourself from getting banned. This information is often published on the “About” page of the group.

Step 3: Start with the formal introduction – A casual salutation followed by a brief introduction about yourself and your business. You can add a link or two to emphasize what you do. But don’t just start to sell yet. 

Step 4: The next step is to participate in conversations and discussions. You can do so by providing guidance and appreciating other members. Here, the goal is to attract profile views, not traffic. 

Create a Group

To build a community, LinkedIn groups are great. And there are some hidden benefits too. 

Based on the activity of the group, you’ll start getting notifications through email from LinkedIn. Which is a great feature to explore:

  • The people who became members of your group will get notifications automatically, based on the frequency of posting.
  • Now, your content will get sent to them without you having to send them emails by yourself. LinkedIn will do it for you. 
  • People will get the notification and when they click on the article, they’ll land directly to your website. 

So, what should you do to make your group more active, and drive traffic to your site?

  • Link your group from your blog
  • Send invitations to your social media followers and email list to your group.
  • Invite the contacts on LinkedIn
  • Group descriptions and titles should be easily understood by the people.
  • Bring to the table some interesting topics, points of discussion, and attract thought-leaders.
  • Be regular with posting new topics and discussions.
  • Manage daily interactions. You can appoint a moderator to manage all the activities.
  • Get consistent feedback from your group members.
  • Follow this Online Community Building Guide by Mack Web

Make a Company Page

With a LinkedIn Company Page, you link your employee’s profile to the page so that you can share updates to let everyone see what’s going on. In this way, all mentions of the company by you, your employees as well as their contacts will link directly to the company page. 

Company pages normally feature jobs and information related to products and services. Company pages also rank well to attract organic traffic from the search engines. 

Share More Often

Share More Often

You need to share content from your LinkedIn Company Page as well as your personal profile. You can follow this Comprehensive Guide by Buffer about LinkedIn Marketing for better results.  

Here are some quick tips on what type of content you should share:

  • Add industry insights – Stats, facts, and other easy-to-share information.
  • Include Videos and Images in your posts to drive more engagement. Add high-resolution images although LinkedIn will show these images in thumbnail. By continuously sharing media-rich content, you’ll be always exposed to a larger audience.
  • Refrain from oversharing. According to LinkedIn, 20 posts per month gives you a good reach of 60% unique audience. Plus, 3-4 updates per day will easily get you to 80 posts per month. 

Conclusion

While incorporating a LinkedIn Share Button to your website and Republishing Content on occasions are other handy tactics, these are pretty basic for almost all the social networks.

However, the above-mentioned guidelines are more specific to LinkedIn as they offer a unique way to market your product and service and drive traffic to your website for free. 

Did we forget anything to mention? Please don’t hesitate to let us know.

Also if you like this kind of strategy, you should take a look at this article about Attracting Facebook Traffic for Free.

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Getting Traffic From Facebook to Your Website - Infographics
Traffic

Getting Traffic From Facebook to Your Website

Although digital advertising, SEO, and Custom Content are very good at improving your website’s traffic, Facebook has always been a great traffic generator for any business. According to Shareholic, Facebook drives more traffic to a website than any other social network today. These social networks include Twitter, Reddit, YouTube, etc. There are quite a few benefits to drive traffic from Facebook.

  1. Your website will have more opportunities to convert visitors into customers. Since, you’re getting the interested audience from Facebook, unlike other traffic-boosting options, your chances of converting them will be much better. 
  2. Increased traffic always helps in ranking. That means your chances of getting discovered by web surfers will increase. 
  3. With more people coming to your website, those who’re landing directly via search engines or PPC ads, can check your Facebook page and become FB followers. 

So, getting traffic from Facebook offers multiple advantages to your online business.  

How to Get Started

Platform-Wise Content Marketing

There are loads of convincing proofs of how businesses have benefited from these tactics. And when you think about getting traffic for Free, it will be worth trying.  

So, first of all, you need to understand how Facebook and your website are linked. Your Facebook page is just like an event happening in your backyard, or front lawn, while your website is the building where everything runs. Facebook page is a place to introduce yourself to the audience.

By getting to know you on your page, they can decide whether they should go on and start a relationship. 

  • Some of them will feel connected to your product and they’d immediately book an appointment then and there. 
  • Most of the audience will take some time to do so. Meanwhile, they’ll learn about you and reach to the decision whether to proceed further. 

Your business page on Facebook opens doors to your practice. It’s like an opportunity for the people to peek inside and see for themselves what you’re up to. 

So, the secret is to make your page accessible to the people and provide as many opportunities to connect as possible.

Page Optimization for Website Clicks

Page Optimization

Put the link to the homepage on the appropriate places of your Facebook page. For example:

  • The about tab
  • Every event page
  • Each post that sends an invitation to visit the website

Meanwhile, don’t forget about the Milestone. 

  • If the milestone says, “Moved to New Address” there must be a link that leads the audience to the specific direction-page on your website. 
  • If the milestone is about offering a new service, your website’s service page should be linked with it. 

Add a CTA button to your profile page. Facebook offers this button right next to the Like button, on top of the profile page. Link the CTA to the best page on your website – mostly a homepage. Another benefit of the CTA button is, people can reach you via email, phone, or messenger. Or they can book a service.

Post Fresh Blog Content Consistently

By consistently posting fresh and engaging content from your website is probably the best ploy to drive organic Facebook traffic to your site for Free. If you keep posting engaging content on other’s blogs or channels, you’re actually diverting traffic to their websites. 

The key is to consistently upload engaging content, whether videos, tutorials, images, text-based articles to your website so that you’ll have many opportunities to share this content on Facebook.

So, even if your blogging consistently just to give yourself more opportunities to post fresh content on your Facebook page, you’re actually giving Google more opportunities to rank you better.

Optimize Content

When you share anything on your website, on your Facebook page, make it easier for the audience to share it on their respective pages. You can add a social sharing button to your blog posts because visitors can share the content on their timeline with a simple click.  Take a look at the sharing functionality on Facebook Help.

Add Big Images

Big Images

It’s a no-brainer to include images that increase your engagement. People interact differently with image-based posts.

They’ll simply Like the post. If they feel like sharing their thoughts, they add comments.

Plus, photo-based posts often get more shares and clicks than other content-forms, because most of the Facebook users are mobile users and they’re happy with images compared to long videos or text-based posts. 

The image should utilize every pixel allowed by Facebook. The standard allowance for photos on Facebook is 1200 x 628 pixels. So, make sure your image fits perfectly into the slot.

You can make your image cleaner and crispier by doubling the pixel dimensions. But make sure that the image must have a 150 DPI ratio (dots per inch). In this way, when the image undergoes Facebook’s compression, it will not lose its crisp.

Compelling Text

You can win or lose the ‘clicking opportunity’ because of the text you post on Facebook.

The descriptive content should have enough information, (and compelling information) that the reader should feel like clicking on it to visit your website from Facebook.

At the same time, your text should not sound spammy. So, what should you do?

Here are some tactics:

  • The content should not be a clickbait. There should be strong reasons for the visitor to stay for a while and move forward into your website’s conversion funnel. If the visitor clicks the image, comes to your website and leaves immediately, it’s a bad indicator for Facebook as well as your website’s overall ranking.
  • Writing in all-caps kills the smoothness of the text. It’s almost equal to shouting. So, don’t use all-caps unless it’s an odd post stressing on something really important.  
  • Your writing should be friendly and conversational. Write the way you talk to your guests in a front lawn barbecue. Add humor where needed. Make it sound like you’re chatting. 
  • Blog titles should be engaging and compelling. The blog title appears in your FB posts by default. So make your blog titles irresistible to get click-throughs. 

The Best Part – Getting Relevant Traffic to Your Website

Getting Relevant Traffic to Your Website

Your website is niche-specific, right? So, you want interested people, half-converted. That means, you’ve done your research into the audience and you have a base of potential customers who’re more likely to get converted than ordinary FB users. 

We’re about to disclose a high-potential Facebook Traffic Stealing tactics that can increase traffic as well as conversion multi-folds. So, brace yourself for it. 

How to Get Half-Converted Audience

For this purpose, you have to do your homework first. Just follow these quick ’n’ easy steps.

  1. Do your research on the industry’s top influencers and niche leaders. You may want to follow some of them (at least 10). These top leaders will have a great number of followers who are consistently interacting with their posts. 
  2. First, you have to find the post with the highest engagements. Getting such posts will be quite easy since you’re on their Facebook page. 
  3. Secondly, you need to make sure that the posts are related to what you sell. And the audience comments are indicating a certain problem that’s more likely to be solved by your product. 
  4. Take a moment and note down all those people who’ve interacted with such posts. 
  5. Send them invitations to visit your page. The message should address their problem and how your product can solve those problems. 
  6. You may want to spend a week or two to send highly targeted invites, plus a few more days to build a list of followers and subscribers who are more than likely to convert. 
  7. Sending resolutions to those people in private, or mentioning their problems in your posts makes more sense as you can get a more desirable response from such posts. 
  8. Don’t forget to update your website according to the specific needs of these potential customers. So, when you send a link to your page, they get the answer to their query.

And Voilà!

You’ll get targeted (free) traffic to your website thanks to Facebook.

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Top 10 Email Marketing Gurus To Follow On Twitter
Email Marketing

Top 10 Email Marketing Gurus To Follow On Twitter

New into email marketing and on Twitter? Find out who are the real pros and email marketing gurus to follow on Twitter…

It’s really tough to go through trade journals, case studies, and statistics concerned with email marketing to be on top of the things all the time. But wait!

Why should you do all the hard work when there are people who are already doing it better than you?

So, be smart and let them do the heavy lifting while you learn from them. And that’s the best thing about social media: 

  • You don’t really need their confirmation to follow them.
  • You’ll get information free of cost, through notifications in your smartphone. 
  • By following these email marketing gurus you’ll be able to get loads of data, from the sources you can’t even think about exploring.
  • You can easily utilize the wealth of knowledge from various authentic sources in your email marketing program.

Where should you find them? Most of the email marketing gurus have active Twitter profiles. So, you’ll not only get their Tweets regularly, there is a high chance of getting their re-tweets and replies, too. 

We have compiled a list of top email marketing experts you can follow on Twitter. All you need is to follow their profiles and get prepared for taking your email campaign to the next level. 

1. Ann Handley 

Twitter Handler: @marketingprofs

Followers: 448K

Ann Handley

Ann Handley is arguably the most popular marketing guru on Twitter and other social networks as well.

By profession, Ann is an author, and she is the Head of Content at MarketingProfs. Her book, “Everybody Writes” has been regarded as the bestseller by the Wall Street Journal.

No wonder why Forbes has cited her as an influencing female on social media. ClickZ.com is a popular marketing and news commentary in which Ann was involved as a co-founder.

On Twitter, Ann talks about email marketing strategies, as well as other topics.

2. Joe Pulizzi 

Twitter Handler: @JoePulizzi

Followers: 153K

Joe Pulizzi

Joe Pulizzi has been one of the most authentic sources of digital marketing and email marketing. He is the founder of the famous Content Marketing Institute that has helped many entrepreneurs get on track through inspirational strategies.

Pulizzi likes bringing the best people of the marketing niche together. That’s why CMI holds an annual conference that indirectly helps small-to-medium businesses in their marketing efforts.

Pulizzi’s tweets on the internet and marketing trends are considered to be very important. 

3. Dave Chaffey

Twitter Handler: @DaveChaffey

Followers: 26.6K

Dave Chaffey

Dave Chaffey is the editor of Smart Insights, a company that assists businesses to get more advantages from digital marketing integration. He also has written a book, “Digital Marketing: Strategy, Implementation, and Practice.” That’s been quite popular in the industry.

On Twitter, Dave shares lots of helpful stuff; like ebooks, online courses, marketing advice, planning templates, and many other useful stuff for marketing and product promotion.

His Tweets cover digital marketing tools, statistics, email marketing challenges, and tips, etc. 

4. Return Path

Twitter Handler: @returnpath

Followers: 16.9K

Return Path

Return Path is regarded for its deliverability expertise.

On Twitter, the focus of the Return Path is on email marketing. You can get loads of insights pertaining to email marketing, for example, how Google scans your emails, how you can ensure your messages are authentic enough to reach the inboxes, not the spam folders, and how you can protect your online reputation. 

5. Chad S. White

Twitter Handler: @chadswhite

Followers: 16.7K

Chad S. White

Chad S. White is not only popular because of his Tweets about email marketing, but he also works at Litmus which is a great email marketing company known for testing and research.

Chad’s been into journalism so, his tweets about finding relevant and authentic articles will be quite useful.

If you don’t know, Chad White is the author of “Email Marketing Rules”. 

6. Jessica Best

Twitter Handler: @bestofjess

Followers: 7,177

Jessica Best

Jessica Best is working for Barkley as the Director of Data-driven Marketing. Jessica is known for her expertise in email marketing, mobile marketing, and front-end marketing.

Best likes to tweet about how to use email, how to adopt emails, what future trends email marketing is expecting, and A/B testing strategies, etc.

She also actively participates in webinars and seminars related to email marketing. 

7. Barry Levine 

Twitter Handler: @xBarryLevine

Followers: 6,180

Barry Levine

Barry Levine is a writer by profession, but when it comes to his grasp on marketing technology, hardly anyone can compete with him.

Barry is working for MarketingLand as a Martech Reporter which is why he knows so much about the latest tools for businesses.

Levine often tweets about technology changes, customer behavior, and their impacts on small to large scale businesses as well as new platforms. 

8. David Daniels

Twitter Handler: @EmailDaniels

Followers: 4,762

David Daniels

David Daniels is the CEO of The Relevancy Group (TRG). The company works with top vendors and brands in their research and analysis tasks.

He’s been a popular industry analyst and marketer and regarded as an authority in the email marketing niche. David also publishes TMQ Magazine that focuses on digital marketing news around the world. 

His tweets surround consumer behavior, email marketing strategies, emerging trends, and marketing techniques. 

9. David Moth

Twitter Handler: @DavidMoth

Followers: 4,475

David Moth

Econsultancy is a leading digital marketing agency that serves small to large businesses, and David Moth is a proud employee of this company.

David manages various social media accounts of Ecoconsultancy besides running the company’s blog.

His feeds offer useful information for newcomers and experts alike. 

10. Spencer Kollas 

Twitter Handler: @SpencerKollas

Followers: 4,362

Spencer Kollas

Spencer Kollas is the Vice President of Global Deliverability, Experian Marketing Services. He is also responsible for Experian’s email deliverability in more than 30 countries.

Kollas is quite active on Twitter and tweets about the latest trends in email marketing, digital marketing, leadership, and other related areas.

You can also subscribe to his blog called Marketing Forward where he shares tips to improve email deliverability and customer engagement etc.

Conclusion

Imagine the amount of data and information your Twitter feeds will generate when you’re following these top 10 influencers and email marketers. The bonus is, you’re not going to get tips on email marketing, but other digital marketing aspects as well. 

So, go on! And follow each of them, but don’t forget to tell us how much you’ve learned from them.

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How To Start Making Quick Money Through Affiliate Marketing This Year
Affiliate Marketing

How To Start Making Money Through Affiliate Marketing This Year

This post is all about generating passive income through affiliate marketing. Those who are new or want to start affiliate marketing can learn a lot from this post. Those who are already doing it, but are unable to get the desired results – in short anyone looking to find ways Making Money Through Affiliate Marketing will find this post helpful, because:

  • They may not be doing the basics right.
  • They might be needing a few more tools in their arsenal.

So, let’s get started with the concept.

Money

Affiliate Marketing Process – The Basics

When an online retailer, merchant or seller pays you, an affiliate marketer, a commission for increasing sales or traffic by referring to their website.

To put it simply, we segregate the process into these stages:

  1. Online seller, merchant or retailer already got their product on their website.
  2. You are promoting one product (or a product line) on your website.
  3. Some of your visitors learned about these products from your website and clicked on the links to land on the retailer’s site.
  4. On the seller’s website, they made purchases.

According to the above definition, an affiliate marketer gets his compensation:

  • Either, at step 3 – when the visitor lands through your affiliate link on the seller’s website
  • Or, Step 4 – when all the above steps are followed.

How you promote the products and get paid are different topics altogether. We will be focusing on the former in this post.

7 Steps to Successful Affiliate Marketing

7 Steps to Successful Affiliate Marketing

Most of the time, affiliate marketers know what the process is all about, but what they don’t really consider is how they should effectively plan. Most of the time, they sign up with different networks or programs and overload themselves.

Don’t Burden Yourself: Affiliate marketing is not about taking a burden on your shoulder. Unless you’re able to earn while sleeping, you’re not doing it rightly (remember; affiliate marketing is about earning passive income).

Before we move on, we strictly recommend:

  • You should go through all the steps and apply each of them one by one.
  • Don’t even think about promoting any product unless you’re done with the 5th step.

Step 1 – Find Your Niche

People often ask, is it “Nitch” or “Neesh”? Well, it depends if you want to pronounce it correctly or not… ????

It doesn’t really matter how you pronounce it, you have to choose the right niche to converge all your attention to create helpful content. Plus, your business gets the direction it needed, because you can then plan targeted campaigns.

  • Choose the niche your passionate about
  • That niche should be broad enough to give you at least 100 content creation ideas
  • It’s better to find a niche that’s not oversaturated. You have to dig deeper to find that.
  • Most importantly, make sure that it’s a money-making niche

Checkout ClickBank to get deeper and deeper, and find the right niche for yourself.

Have you noticed a long list of categories on the left side? That’s the place where you should get started.

Step 2: Create a Website

Create a Website

Found your niche yet? If Yes, you’re good to go!

About building a website, WPBeginner offers a really helpful guide for choosing the best platform for blogging. The easier the platform is, the better and quicker it is for you to launch a website.

While a blog is your website’s primary focus, there should be a bunch of supporting pages (some of them are MUST-HAVES), like:

  • About page; so that people get to know you
  • Contact page; a Must-Have page for everyone to connect with you (especially potential partners and advertisers)
  • Disclaimer page; if the website is monetized
  • Terms of service; a legal page that limits your liability if any information or the service you offer is misused.
  • Privacy policy; to satisfy your visitors that their information will be kept secret.
  • Custom 404 page; to improve user experience
  • Advertise page; gives valuable information to the advertisers where they can place their ads. Add important information like monthly views, daily visits, and audience demographics to help them place the right ads. Don’t forget to include a contact form.

Step 3: Create Content

With the website’s structure completed, it’s time to create high-quality content.

Those who are members of affiliate marketing networks would know that some of these networks and affiliate programs set different criteria for affiliate membership. Your website is supposed to have content, traffic, page views, and the likes. You need to meet those levels to qualify as an affiliate.

That means your website should have 5-10 compelling blog posts that have received a considerable number of page views, shares, likes, comments, etc.

Step 4: Utilize Good SEO Tactics

Utilize Good SEO Tactics

By practicing good SEO strategies to drive traffic you can get quality traffic – serious visitors, targeted audience. For instance, the Skyscraper technique introduced by James Dean is by far the best strategy to rank high and get high-quality traffic on your website.

This technique works best when you find something on the internet, then create your version of that piece, but it should be better than the original version. The key is to fill up the gaps that were left in the original piece of content. Highlight those areas to leave a lasting impression on the reader that you’re probably the best resource on such a topic.

Step 5: Email List

Email marketing has always been on top of all the communication channels of marketing. When it comes to affiliate marketing, building an email list of subscribers would help you generate easy money. Yes, email marketing has the potential to yield skyrocketing revenues on a pretty small investment.

eMarketer study says, email ROI is found to be 122% in 2019. Compared to other channels, this ROI is far greater, in fact, four times higher than any digital marketing channel.

To build an email list there are quite a few list building ideas, such as adding a popup on your website.

Step 6: Choose the Affiliate Product

Now, it’s time to get to the promotion part and the first step is to choose a product related to your niche and your website content. The question is, how can you find the products to promote? Actually, it’s quite simple. You can get product promotion ideas from literally anywhere.

Promote products that you are already using:

Promote products

Create a list of all the products that you often use and find their affiliate programs with Google search. Start writing reviews and insert affiliate links.

For example;

  • OptinMonster offers 20% commission on sales,
  • WordPress.com offers up to $300 on every conversion through WordPress affiliate program

Promote solutions

There might be people who are interested in your niche but they may be unable to use the products. Listen to their problems and identify gaps in the available solutions. Find alternatives or find solutions to fill those gaps. If these solutions look viable, start promoting them or sell them directly.

Promote products that your audience like to buy

That’s pretty basic, isn’t it? But, you need to be honest and straightforward to recommend the products or tell them if there’s anything doubtful. You’ll either get a commission on sales or in case of bad reviews, you’ll get trust from your audience.

Promote products that others are promoting

To do this, you need to constantly check on Twitter, Instagram, Facebook, and other channels, what your competitors are promoting.

Step 7: Join a Network

Networking

These affiliate networks are marketplaces for potential sellers and affiliates. Retailers list their products and affiliates search for products to promote. The good thing about an affiliate network is, you don’t have to pay anything to sing up since you’re an affiliate.

Of hundreds of affiliate networks, here is a list of some popular ones:

Step 8: Track Results

Track Results

There are different tools and software to track the performance of affiliate products on your WordPress site. Moreover, you can use the affiliate marketing channel to track the performance of affiliate products. These are the key metrics that will help you track your results in a better way:

  • Number of clicks
  • Sales actions
  • Conversion percentage
  • Return on ad expenditure
  • Incremental revenue
  • Cost per click and per sale
  • Percent of active affiliates
  • Types of active affiliates
  • Top affiliates and their sales
  • Chargeback rate or reversed sale rate

Bonus Tips: What Else You Need to Do

With all the basic work done, you should get your focus on finding affiliate products and promoting them online. Apart from the email promotion, there are two techniques that we haven’t discussed above:

Upselling

Encourage expensive purchases by persuading people to get add-ons or an upgraded version with more benefits. Refer to this post from BluLeadz that features 10 upselling examples. For example, this page from Booking.com always presents with different upselling options.

Paid Traffic

While this technique is not the basic affiliate marketing strategy, but it’s quite effective. In fact, affiliate marketers have been using to promote their products on Google AdWords, Facebook, and other Advertising channels. Once you start earning from the basic techniques, it would be a good idea to pay for your traffic and increase your revenue.

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Main Challenges of Email Marketing
Email Marketing

Main Challenges of Email Marketing & How You Can Overcome Them

Email marketing is right on top this year as well, featuring extravagantly high ROI of $44 on $1 investment. But with more companies using this medium poses unique concerns for the future. That would be truer when these concerned are combined with hi-tech alternative giving new and smarter ways to reach out to the audience. 

This post features top challenges email marketing is going to experience as we move towards the end of this year. We’ve also recommended some ways to help you tackle those issues so that you may keep getting high returns on your email marketing activities. 

Top Email Marketing Challenges

Main Challenges

Over 59% of businesses see email marketing as the best source of revenue generation for their brand. In the years to come, this dependency on email marketing is only going to increase. That’s due to the distrust in social media which continues to grow. Plus, there is a growing need from the customer end of authentic connection.

That indicates email optimization efforts – more focused and personalized – because it is going to be crucial to keep succeeding and getting higher revenues from an email marketing strategy.

Challenge #1: Understanding Your Consumer

Main Challenges of Email Marketing

If you have in-depth and personal information about your audience, you can fine-tune your email marketing campaigns pretty easily. Moreover, if you’re able to bring relevance, be more specific about their needs, and find tangible ways for them, it will help your emails, as well as your business, stand out among other ordinary campaigns that subscribers wouldn’t want. 

So, discover the needs of your audience through 
a) Segmented campaigns
b) Personalized Emails

Audience Segmentation

Segmentation is a marketing concept where we break our audience into smaller groups so that we can provide more relevant products. By implementing this strategy to your email marketing campaign, you’ll be able to offer relevant content to each individual based on some specific features:

There are several different ways of segmentation, including:

  • Demographics: based on age, gender, etc.
  • Survey responses
  • Geographic location
  • History of purchases
  • The current position in the sales funnel
  • Preferences 
  • Website behavior

Most brands are not using segmented emails at all. To be precise, more than 20% of marketers don’t use this technique. Then there are some brands that don’t use it to its fullest potential. 

Personalize your messages to improve the conversion rate

Personalization is perhaps the best and the only way to retain your place customers’ inbox and convert them. Personalized emails help in creating a real B2C relationship between your brand and your audience. This is the reason why they can increase your email open rate by 26%

How can you personalize your emails?

  • By adding recipients name in the subject line
  • By sending them your wishes (accompanied by a little present) on their birthday or anniversary
  • Recommend products based on their past purchases (or engagement)

How much you can personalize depends upon how much you know about your audience. By that, we mean, how good your segmentation is. 

If you have a database full of each customer’s specifics you’ll have the liberty to test different personalization techniques and choose the best one. In response, you’ll see increased loyalty from customer’s end that always accounts for more revenue over time. 

Challenge #2: Retaining Existing Customers vs Targeting New Ones

Multi Tasking Challenge

According to Campaign Monitor’s study, 20% of your customers give you 80% of your sales. This is the reason why marketers value current customers and they want to keep them happy all the time. 

Your email marketing campaign should also focus on these existing customers rather than just targeting leads. If they leave, you’ll be facing a bigger challenge of getting them back.

You can send targeted emails based on the length of time they have spent with your company, and move them through the funnel for better engagement and more sales.  

Welcome Emails

You have the option to start with a welcome series that delivers value, educates consumers about your brand’s story and its value, and captivate them. Such as this Ralph Lauren message:

Main Challenges of Email Marketing

This email message has everything that we mentioned earlier. This type of message lures customers to believe they’ll get more of such inspiring emails in the future, plus they’ll receive exciting coupons to spend right away. 

Loyalty Programs

Another important way to interact with customers is by rewarding them on something they did to show they’re loyal to your brand. Like buying often, referring people to your website, giving honest feedback for improvement, etc. 

Your emails should deliver a message that you value their loyalty and offer a small gift to continue their engagement with your brand.

EmailMonday shares some helpful tactics to boost customer loyalty through email marketing. 

  • Redemption reminders related to the coupons or vouchers you shared with them previously.
  • Early access or exclusive deals to motivate them to claim the offer.
  • Thank-you message from CEO, Marketing or Sales Manager
  • Give special status (gold, platinum or diamond) to top 5 recurring customers and offer them with perks (free shipping, extended ordering time, etc.)

Challenge #3: Increasing ROI From Email Campaign

Office

It’s true, email campaigns render steep-high ROI. With more and more competitors in the run, the challenge becomes harder. So, instead of waiting for that moment you should focus on extracting more returns from your campaigns. Think about these simple yet vital techniques:

Email Automation

Depending upon the funnel, your automation starts from any point. For example; when a customer clicks on the website link; when he signs up for your mailing list; or when he purchases your product. These are pretty simple automation that can be done using smart tools, like Zappier

41% of digital marketers understand that automation increases ROI. There are more who believe automation brings many other benefits, yet they don’t actually do it with their campaigns.  

Automation will become more important as the competition grows. Then there will be a need to send instant messages upon the user’s particular action, to ensure he gets the message before leaving your site. 

With automation, you can 

  • Save an ample amount of time,
  • Retain existing customers,
  • Increase lead generation
  • Make your email strategy more effective.

Email Campaign Testing

It goes hand-in-hand with email automation. Testing lets you determine which emails resonate with your target prospects. You don’t have to send emails to gauge customer’s responses, so it’s quite effective you got your answer beforehand, isn’t it? 

But still, almost 50% of the marketers admit they almost never try this stuff. By testing your email campaigns, you have a fair idea of where your campaign is moving. You can always test experimental ideas, and make small changes to make your emails hyper-targeted to particular segments. 

Again, this practice saves time and money and streamlines your email campaign to get specific outcomes and get the maximum possible return. 

Finally: Stick to Basics for Email Marketing Success

Writing Email from laptop

Make the most of new trends, like Chatbots, AI, Live Video Streaming, and others for a successful email marketing strategy, but before that, make sure all basics are intact. 

Technology cannot replace the authentic connection between you and your customers. And, for an authentic connection, you need to stay on alert, making sure you’re giving them what they want and need. 

A simple thoughtful email marketing would give much better results compared to the scattered and technology-driven approach since it misses out important aspects like lead-generation and customer retention.  

No matter how technically sound your emails are, if they’re disconnected and irrelevant to the customer, they’ll be of no use. 

In short, you need to stay true to the fundamentals of email marketing to:

  • Strengthen your relationship with potential as well as existing customers, and
  • Keep your marketing strategy focused on one point.
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Affiliate Marketing For Beginners
Affiliate Marketing

Affiliate Marketing For Beginners in 2019

Affiliate Marketing for beginners or pros, has become a world-renowned tactic to generate online revenues through driving sales. It’s not the same old-school tactic, but affiliate marketing has been effective for brands and affiliate marketers alike. And here are some proofs:

  • According to Mediakix, 81% of brands leverage affiliate marketing. Also 84% of the publishers. 
  • According to eMarketer, Affiliate marketing spending would reach $6.82 billion by the year 2020, in the United States only.  
  • Among retailers, affiliate market spending is about 7.5% of total digital expenditure
  • The structure of Amazon’s affiliate program changed in 2017. Creators would get 1-10% of product revenue. And so, based on the niche they’re selling, affiliate marketers were given massive opportunity to increase their passive income.

What Affiliate Marketing Really Is…

What Affiliate Marketing Really Is

As an affiliate, your job would be to search the products you enjoy, promote them and get your share of profit on each sale you make. The product manufacturer or seller tracks each sale through affiliate links made to his website from the affiliate’s website.

Working of Affiliate Program

The process of affiliate marketing works by distributing product marketing responsibilities across different parties. For a more effective strategy, the seller leverages the skills and expertise of a variety of individuals and provide all the contributors a share in the profit. So, the process includes three different parties:

  1. Product manufacturer and Seller
  2. The Advertiser or affiliate marketer
  3. The consumer

It’s a complex relationship. So, let’s find out how these parties contribute to a successful affiliate marketing process. 

1. Product manufacturer and seller

The seller can be a solo-entrepreneur or an enterprise. The seller may have any of these roles; the product creator, merchant, retailer, or a vendor. They have the product to market. 

What Affiliate Marketing Really Is

A product can be anything from a small household item to heavy industrial machinery, or a service, an eBook or a tutorial.  

The seller may not be the active marketer, but it doesn’t mean they can’t advertise their products. As an advertiser, they keep the profit if the sale is made without affiliate links (consumer visits their website directly and make the purchase) while share profit of purchases made through affiliates. 

2. Publisher or affiliate 

An affiliate doesn’t necessarily have to be a publisher, but most of the time, they’re publishers too. 

According to Investopedia,

“In e-commerce, a company that sells other merchants’ products on its website is an affiliate company. Merchandise is ordered from the company’s website, but the sale is transacted at the principal’s site. Amazon and eBay are examples of e-commerce affiliates.”

The affiliate can be a person or a company who promotes the seller’s products on their affiliate website, channel, social media page, or elsewhere. Their job is to market the products in an appealing way, to attract interested consumers. If the customer shows interest and goes on to buy that product, the affiliate gets his share of profit.

Don’t think affiliates can promote any product. Well, they can, but then they cannot focus on a specific audience. 

As an affiliate, you can promote different products by using multiple websites, with a different kind of audience for each. In this way, you’ll have a lot of room to highlight the best features of the products and you can share tips to use the product, too. By doing so, you’re actually contributing to develop the product’s image, as well as create your own brand out of it.

3. The Consumer

What Affiliate Marketing Really Is

Who is driving affiliate marketing? Consumers!

And how affiliate marketing helps them?

The reason why affiliate marketing works is that: 

  • Most of the consumers don’t know whether the thing they’re interested in is available online, or not. If it does, where to find it? Affiliates help them by bringing that product close to them
  • Unless they’re daily surfing online sellers, consumers wouldn’t know about discount deals, coupons, and other promotional campaigns. Affiliates search those deals and share with consumers.
  • Sometimes, due to the similar nature, it’s hard to distinguish which product is better. Affiliates, on their websites, share analysis and give recommendations based on customer reviews and their own personal experiences. Such information always proves helpful for the end-users.

Whatever the situation may be, the profit is shared between the seller and the affiliate. To add, consumers don’t necessarily have to know how much commission affiliate is getting. He’s more interested in paying the price that’s been reflected on the product.

Affiliate Marketer Getting Paid

Affiliate Marketer Getting Paid

Affiliate marketing is all about linking end-users with the seller.

But how do you get paid?

It depends on the affiliate program. KPIs for affiliate marketing is different. Here are some ways

Per-Click Basis:

This type of affiliate program is gaining popularity, especially in the services industry. In this payment structure, the affiliate is supposed to direct the end-user to the merchant’s website regardless of the fact that they do or do not make any purchases. The primary focus is on increasing web traffic. 

Per-Lead Basis:

This type of affiliate program is one step ahead of the one discussed above. In pay per lead structure, the affiliate is required to lead the consumer to the seller’s website and persuade him to take the desired action. It can be a newsletter subscription, free-trial of a product, filling out a form, downloading software, and the likes. Here, the main focus is on lead conversion, not sales.

Per-Sale Basis:

This is the basic structure of affiliate marketing. In this structure, affiliate marketer gets a percentage of the sale price as an acknowledgment of his affiliate marketing strategies that resulted in purchases made by the consumer. That means, only after consumer’s investment in the product the affiliate can get his due compensation.  

What Affiliate Marketing Channels Are Available

Affiliate Marketing Channels

Affiliate marketing doesn’t have any product manual or one formula. Most affiliates tend to follow what’s common in the industry while others do it differently. Let’s take a look at some common affiliate marketing channels.

Blogging

Blogging is by far the most sought after channel because of its long-lasting impact on the product. In fact, they’re the ones who help transform an ordinary product into a brand. Affiliate blogs contain a lot of information about the seller’s products, so they have a high probability of getting searched organically. The blogger promotes the product by sharing a complete analysis of the product. 

Influencer

You can be an influencer in your own niche and make an impact on the purchasing decision of your audience. If you can influence others to make a purchase decision, imagine how much you can earn through affiliate marketing. Influencers are those people who have built a large number of followers, so, it will be quite easy for direct people to the merchant’s website. They can do so by social media posts, blogposts, electronic media messages, or other modes of interaction. In response, they get compensated by the seller. 

Large media sites

Large sites attract a massive audience. Their main focus is to get their audience in millions. Normally, these sites promote products through affiliate links or banners. This type of affiliate marketing requires a lot of hard work at the backend, but large websites can boost conversion as no one does. As a result, both; the affiliate and the seller are in for huge revenues.  

Email list

Amongst all the affiliate marketing channels email marketing is the oldest, and probably, the most effective tool. There are different ways to perform email affiliate marketing. 

  • Some people have a large list of email addresses – ideal for promoting products.
  • Some people use newsletters with links to the seller’s products.
  • Others make use of the email list they have accumulated over time – through campaigns and promote the products. 

Microsites

These also have a lot of potentials to garner sales. They can be advertised inside a partner site, but the best practice is to place them on the sponsored listings of Google, Yahoo, Bing, and other search engines. Microsites are separate from the main site.

Product-related content is what they seek. As opposed to the seller’s main site, the microsite has more direct and straightforward CTAs.

Conclusion

Affiliate marketing is the best source of passive income. Since affiliate marketer is tasked with linking customers to the product manufacturers and sellers, they don’t have to deal with customer satisfaction or other kinds of support. 

Affiliate marketing is quite convenient and flexible, more suited to freelancers who like working from home. As a freelance affiliate marketer, you don’t have to follow strict schedules. 

Moreover, there is no startup fee and you don’t need financial support to keep your business running. The performance will decide your reward.

The more you put into it, the better you’ll get. Unlike full-time employment, it depends upon your interest how much you want to earn.

If you have decided to try affiliate marketing, you need to learn the basics of SEO. With proper SEO, well-researched keywords, and clean link-building practices, you can create a helpful resource for the people where they can find all product-related information.

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Blogging Niches: The Top 15 In 2019 - Infographics
Blogging

Blogging Niches: The Top 15 In 2019

Looking for blog ideas? Not sure about the blogging niches?

But before that, you should identify your own abilities, interests and then research how you can start your blog with high-earning potential. 

Following are some most successful blog ideas to motivate you.

Blogging Niche 1: Food and Recipes

HuffPost says seasoned food bloggers can earn beyond $450,000 annually.  So, there’s every likelihood you should be up there with them in the future. 

Why Food and Recipes Blog

  • Plenty of people consuming too much content 
  • Active reviews and products are there on Amazon.com
  • High competition

Money making opportunity

  • selling recipe books

Content/additional blog Ideas for this niche

  • Vegan cooking, 
  • Healthy cooking, Appliances and utensils reviews, 
  • Diet recipes

Blogging Niche 2: Health and Fitness

A popular fitness and wellness blog, named Nerd Fitness earns more than $1000 per month. 

Why Fitness Blog

  • Lots of possibilities of content – Workout, food, medicine, meditation, 

Money making opportunities

  • Amazon Affiliates
  • Sponsored post

Content/blog Ideas for this niche

  • Home exercise workouts, diet plans, weight-loss, yoga and meditation
  • Information about successful people
  • Information about health-monitoring apps

Blogging Niche 3: Personal Finance

A blog called Well Kept Wallet shared a story, how it started in 2016 and how it has managed to get to $17,714 monthly income by the month of August 2017. 

Another famous blog, Fitnancials has been earning over $4000/month with just blogging.  

Health and Fitness Niche

Why Personal Finance Blog

  • Proven results in making money online
  • LinkedIn, Facebook and Twitter groups
  • Steady demand

Money making opportunity

  • Hosting events and seminars
  • Affiliate marketing
  • Ad Networks
  • Courses
  • Native Advertising

Content/additional blog Ideas for this niche

  • Website reviews, 
  • Tutorials
  • Guides  

Blogging Niche 4: Home Décor

According to Healthy, Savvy & Wise, home décor bloggers can earn in excess of $22000 per month.

Home and Decor Niche

Why Home Décor Blog

  • High on demand because people have shown enthusiasm for decorating homes.
  • Popular home décor blogs have countless subscribers.

Money making opportunities

  • Amazon Associates
  • Sponsored Posts

Content/additional blog Ideas for this niche

  • DIY home projects, 
  • Share real examples of member’s homes to motivate other members

Blogging Niche 5: Fashion and Beauty

According to ZipRicruiter, the average yearly income of a Fashion Blogger is more than $37,000

ZipRecruiter - Fashion Niche

Why Fashion and Beauty Blog

  • Same as above, this niche has lots of money-making opportunities.
  • Possibility of getting authority backlinks
  • Content availability

Money making opportunities

  • Amazon affiliates
  • Sponsored posts
  • PPC programs
  • Make videos and images of fashion weeks and models and sell to interested parties

Content/additional blog Ideas for this niche

  • Expert tips, 
  • Beauty product reviews, 
  • Selling platform, 
  • Health tips for natural beauty, 
  • Fitness
  • Model profiles

Blogging Niche 6: Technical Coding

Technical Coding Niche

If you have a concept, like Tuts+, you can earn 6 figure income on a monthly basis. 

Why Technical Coding Blog

  • High and steady demand
  • Not too much competition

Money making opportunities

  • Software related to programming
  • Affiliates 
  • eBooks
  • Offer paid services

Content/additional blog Ideas for this niche

  • Tutorials and guides, 
  • Web/software development, 
  • Troubleshooting tips, 
  • Common issues related to particular software.

Blogging Niche 7: Travel 

Travel Niche

Travel blogging is a profitable business with a monthly income of $2,100 – $2,500. And your income increase as you get older in this niche.  

Why Travel Blog

  • Not too much competition
  • People want to know about the places they’re traveling to.
  • Steady demand

Money making opportunities

  • Traveling guides, 
  • Lead selling
  • Reviews for hotels

Content/additional blog Ideas for this niche

  • Top destinations of the world, 
  • Hotel/restaurant guides, 
  • Hang-out information, 
  • Route maps, 
  • Images

Blogging Niche 8: Personal development/stress management

Personal development sites, like Addicted 2 Success, are profit-yielding entities. You can earn 5-figure income and convert it into 6-figure income with fresh content ideas and money-making strategies.  

Why personal development blog

  • Steady demand, because people are looking for remedies, tips, medicines, solutions
  • Possibilities of different content formats – written, videos, infographics

Money making opportunities

  • Google AdSense
  • Selling eBook

Content/additional blog Ideas for this niche

  • Personal development phases, 
  • Counselling, 
  • Real-life stories, 
  • Rehabilitation stories, 
  • Day-to-day issues and their solutions

Blogging Niche 9: Parenting

Parenting Niche

A blog named Single Moms Income earns over $5000 per month.

Why Parenting Blog

If you’re a single mom or father, you can think about creating a parenting blog. 

Money making opportunities 

  • Endorse kids products, 
  • Help other parents (moms) to start their blogs. 
  • Promote web hosting services, themes, and plugins.
  • Write and sell eBooks about parenting.

Content/additional blog Ideas for this niche

  • Information about kids of different ages (toddlers, 1-3 years, 3-5 years, etc.) 
  • Parenting for teenagers, 
  • Common diseases in kids and their remedies, 
  • Behavior training and confidence-building, 
  • Schooling tips, 
  • Places where you can take your kids, 

Blogging Niche 10: Product Reviews

If you’re a tech-savvy person, you can start a technology website where you can share product reviews and analysis. Don’t hesitate to try your own ways of covering the product. That’s what Tech Crunch have done, and they’re earning more than $2.5 million every month.

Why product reviews

  • High demand for content
  • Consistent demand for reviews, comparisons, how-to tips, and other information related to the products
  • Helpful content is easily available

Money making opportunities 

  • Amazon affiliates, 
  • Sponsored posts

Content/additional blog Ideas for this niche

  • Reviews on Hi-tech gadgets (smartphones, watches, drones, toys, software, drones, virtual reality gadgets, headphones, mobile devices)
  • List-based information,
  • Top picks
  • How-to use
  • How-to purchase

Blogging Niche 11: Dating / Relationship

Dating Niche

You can earn $8000 per month on average, and your average yearly income can reach $100,000 with dating/relationship blog.

Why Dating/Relationship Blog

  • Steady demand for the content. 
  • Mostly used by lonely people, to find partners.  
  • Create blogs on relationship advice

Money making opportunities

  • Sell eBooks on relationship advice
  • Ad networks

Content/additional blog Ideas for this niche

  • eBooks
  • Posts, 
  • Images, 
  • Small bios of new members

Blogging Niche 12: Jobs

Job listing sites and job posting sites offer a great source of revenue. If you think you can search for new vacancies on a daily basis, you should go for it. 

Why Job Niche Blog

  • Evergreen niche – high demand throughout the year. 
  • Niche-specific job listings get more traffic. 
  • A blog meant for job vacancies only can bring sufficient traffic.

Money making opportunity

  • Premium job listing (charge employers)

Content/additional blog Ideas for this niche

  • Tips to improve interview skills, 
  • Information about high-pay jobs in the market
  • Tips to improve resume
  • Tips to find free online courses to improve skills

Blogging Niche 13: Celebrity Gossips

Celebrity Niche

Websites that discuss celebrities and their lives have the potential to earn heavy income. Perez Hilton is a celebrity gossip site that earns half-million-dollar every month

Why Celebrity Gossip Blog

  • Successful idea to get online traffic. 
  • Different streams of traffic – from search engine and social media. 
  • Write spicy stories covering day-to-day life of celebrities.

Money making opportunities

  • Advertisements

Content/additional blog Ideas for this niche

  • Photos, videos, interviews (embedded from news channels), 

Blogging Niche 14: Politics and Civic Affairs

Why Blog on Politics and Public Issues

  • Location-based affairs people want to know about. 
  • Evergreen niche with lots of content available on a day-to-day basis.

Money making opportunities

  • Advertising space

Content/additional blog Ideas for this niche

  • Location-specific pages to discuss politics as well as public issues,
  • Breaking news stories etc.

Blogging Niche 15: Online Courses

Online Course Niche

Why Online Course Blog

  • People want to learn about courses to improve their skills. 
  • Web research on available courses is needed. 

Money making opportunities 

  • Affiliates, 
  • Sell own courses

Content/additional blog Ideas for this niche

  • List of paid courses, 
  • List of free courses, 
  • How-to articles, 
  • Tips to improve skills

Conclusion

There are plenty of other niches that you can try and get started. Here, you can go through some more blog ideas that offer $2000 to $100,000 earning possibilities.

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