Looking to drive more traffic from Linkedin to your website? You’ve come to the right spot.
There are as many as 48 eye-opening facts about linked in that say, “You should be on LinkedIn selling your product or services, promoting your blog, and do the digital marketing”. In fact, you SHOULD think about utilizing this “0.5 Billion-People Property” to maximize your website’s traffic.
- LinkedIn is a “Destination for People to Connect with Peers and Learn About their Industry”, according to Jimmy Daly, a marketing director at Animalz with over 500+ connections already on LinkedIn.
- According to Econsultancy, “LinkedIn is now responsible for a staggering 64% of all visits from social media channels to corporate websites.”
- Even better- LinkedIn is amongst the Big Three Network that drives 90% of the entire social traffic to the B2B sites. The platform tops with a solid driving force accounting for more than 50% traffic to the websites.
Where to get started then? If you’re thinking about harnessing the power of LinkedIn for Free, this 10-minute post is a MUST READ!
Without further ado, let’s get started with it!
Get Your LinkedIn Profile Optimized
Pretty basic, and must, the LinkedIn profile should look professional and appealing because it has a strong potential to drive traffic to your website, more than any social network.
Starting with the basics first: you need to have a good headshot, followed by a brief introductory summary that entails what you do and your work history. Here are LinkedIn Profile Tips from Aaron Clayton-Dunn:
- The summary should clearly explain your work and includes what you like to do.
- Be honest, concise and use bullet-points when required.
- People should find it easy to contact you via LinkedIn, email, WhatsApp, etc.
- Revise and perfect it before publishing your profile.
How to Drive Traffic With Your Profile?
- Add links to your popular blog posts, eBooks, videos, or other digital media. In the “Summary Section” of your profile, you can post links to your posts. They must be inspiring and irresistible to get clicks on your webpage. Add details about the post.
- The media will reflect in your Summary and people will see it as the first thing when they view your profile. So, it must be spot-on.
- LinkedIn also asks you to include your projects or publications at the bottom of your profile. While this is a way to create external links, we recommend you to stick to the Summary and get the maximum exposure.
The first thing to do after creating your profile is joining relevant groups and actively participating in them to attract the members to your profile. And then you can get traffic for your website. But how?
Follow the golden rule of marketing, “Give Something to Get the Traffic”. What do you have? Three things, basically: Knowledge, Inspiration, and Value for time.
This massive LinkedIn directory will give you a great start to network with potential customers as well as peers. You might have to engage in discussions to convince people to visit your website. You can do so by helping them in these discussions. You’ll surely get profile views that will lead to more traffic opportunities.
So, what exactly should you do? Where to get started?
Follow these simple steps:
Step 1: Browse the directory to find relevant groups (you know how to use filters, right?). Join the most targeted groups to start with, then start participating in them. Soon, you’ll get notifications and emails, which is a good thing.
Step 2: Before participating, read the “Group Rules” that outline how you can save yourself from getting banned. This information is often published on the “About” page of the group.
Step 3: Start with the formal introduction – A casual salutation followed by a brief introduction about yourself and your business. You can add a link or two to emphasize what you do. But don’t just start to sell yet.
Step 4: The next step is to participate in conversations and discussions. You can do so by providing guidance and appreciating other members. Here, the goal is to attract profile views, not traffic.
Create a Group
To build a community, LinkedIn groups are great. And there are some hidden benefits too.
Based on the activity of the group, you’ll start getting notifications through email from LinkedIn. Which is a great feature to explore:
- The people who became members of your group will get notifications automatically, based on the frequency of posting.
- Now, your content will get sent to them without you having to send them emails by yourself. LinkedIn will do it for you.
- People will get the notification and when they click on the article, they’ll land directly to your website.
So, what should you do to make your group more active, and drive traffic to your site?
- Link your group from your blog
- Send invitations to your social media followers and email list to your group.
- Invite the contacts on LinkedIn
- Group descriptions and titles should be easily understood by the people.
- Bring to the table some interesting topics, points of discussion, and attract thought-leaders.
- Be regular with posting new topics and discussions.
- Manage daily interactions. You can appoint a moderator to manage all the activities.
- Get consistent feedback from your group members.
- Follow this Online Community Building Guide by Mack Web
Make a Company Page
With a LinkedIn Company Page, you link your employee’s profile to the page so that you can share updates to let everyone see what’s going on. In this way, all mentions of the company by you, your employees as well as their contacts will link directly to the company page.
Company pages normally feature jobs and information related to products and services. Company pages also rank well to attract organic traffic from the search engines.
Share More Often
You need to share content from your LinkedIn Company Page as well as your personal profile. You can follow this Comprehensive Guide by Buffer about LinkedIn Marketing for better results.
Here are some quick tips on what type of content you should share:
Add industry insights – Stats, facts, and other easy-to-share information.
Include Videos and Images in your posts to drive more engagement. Add high-resolution images although LinkedIn will show these images in thumbnail. By continuously sharing media-rich content, you’ll be always exposed to a larger audience.
Refrain from oversharing. According to LinkedIn, 20 posts per month gives you good reach of 60% unique audience. Plus, 3-4 updates per day will easily get you to 80 posts per month.
While incorporating a LinkedIn Share Button to your website and Republishing Content on occasions are other handy tactics, these are pretty basic for almost all the social networks. However, the above-mentioned guidelines are more specific to LinkedIn as they offer a unique way to market your product and service and drive traffic to your website for free.
Did we forget anything to mention? Please don’t hesitate to let us know.