Best Examples Of Writing A Killer Welcome Email - Infographics
Email Marketing

Best Examples Of Writing A Killer Welcome Email

So you’ve gotten down a substantial email list. Congratulations. You’re one step closer to making it big. But don’t forget that this is a very crucial moment for you, you could make it or break it in an instant.

The easiest and the first thing that most businesses get wrong from this point is in writing their welcome email.

They are so engrossed in getting people to subscribe to their list that they completely forget about the first impression they are going to put on their customers.

That welcome email is going to set the entire tone for the kind of relationship you have with your client. It is the moment that decides if your client is going to any further emails sent by you or not. 

Email Writing

Confirmation Emails Vs Welcome Emails

A confirmation email is a tedious message that anyone would want to just get off their back.

You can not expect engagement when you’re saying things such as “add us to your email safe list”, “welcome to our newsletter or please verify your email address”, you’re not setting your brand apart.

Confirmation emails are important in their regard, but with just a bit more effort you could turn them into something very engaging. That is what a welcome email is for. 

Starting your email 

Your email should start with a warm and welcoming note, something that feels organic and written by a human.

This is why you should never follow a template for emails. It seems robotic and no one is going to have fun skimming through that. But once you sit down a spell out a humane and vibrant welcome note for your email, it could do wonders for your business.

ASOS, a fashion marketing company starts their email as such: 

“Oh, hey girl! Welcome to ASOS. It’s great to meet you!”

Now, this isn’t the staple opening line for every business, but it surely better than a simple “Thank you for signing up to get our emails.”

Know your customers 

Know your customers

If you’re only sending out automated greetings to your subscribers, chances are that they are not going to be very interested in them.

This is a very fast-paced age, and no one has the time for idle chit chat. You need to give your consumers a reason to keep reading.

One of these reasons can be that your email contains certain special offers or content that is relevant to the consumer.

Responses to such content can help you better understand your user-base, and you can tailor new and appropriate content to their needs. Cater to what your customers want and you will be able to form a more positive relationship with them.  

Online store Michaels is a fine example. They open their welcome email with a simple thank you and end it with a free promo code for the customer to use on their first purchase. 

Keep them engaged

Signing up to a website is a long and tedious process with multiple checkpoints to go through.

A customer might lose track of things in this process.

They would forget why they signed up to you in the first place. And they might even forget about your services.

You need to keep a customer interested. Give them a reason to stick around by reinforcing the reasons why a customer signed up to you.

You could in a quick and short recap section in your email. This would remind your customers of the benefits they are going to receive.

WWF (World Wildlife Fund) does this by breaking down the positives and perks of signing up to them in short and easy to digest bullet points in their welcome email. 

Setting Expectations

A customer is going to be clueless about what to expect from you when it comes to future emails. You get to set the expectations for them. This is what decides if a customer reads any of your future emails or notes.

Your welcome email should maintain a friendly and concise tone, and let your subscribers know what they are going to receive.

It could be a weekly newsletter or timings of important updates that the user has subscribed to. The updates could be about existing or future products on your site.

This is going to help prevent users from receiving surprise email content in the future. That could have lead to spam complaints and unsubscribes from your email list.

BBC includes a quick “what to expect” section in their welcome email that speaks of a newsletter, future notifications, and other subscriptions. 

Linking your content

SEO Link

You have a very good opportunity in your welcome email to promote your products with links to the content on your website by making a FAQ section.

This will let users know more about your company. And also help them navigate through any issues they are having as well. This kind of information is essential for new users that are just learning about your services.

Fun.com links its email back to its site where subscribers can easily find what they are looking for through labeled categories. 

Conclusion

Your marketing campaign can get a significant boost with better welcome emails. They give you a chance to increase user interaction with your content, and this turns them into loyal customers.

A positive relationship goes a long way in making a business flourish. And great welcome emails are the first step to that.

A good welcome email would create a list of engaged customers while a poor welcome email would do the opposite. It depends on you.

So make the right decision with your emails, and watch the results shine in more click-throughs and engaged users.

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A Complete Guide on How To Use Aweber
Email Marketing

A Complete Guide on How To Use Aweber

A business can not grow if it is not able to take its clients into account. A direct connection between the clients and the business is very important.

This is why reviews are so helpful. They get you direct responses that can be worked into your system quickly.

Aweber is a service that does this just right and we are going to show you how to use it. It lets you run a string of nicely written emails that act as a catalyst for your marketing campaign. 

You can decide if you want to take their services under your arsenal after this or not.

How to make an Aweber account

Aweber account

Setting up an account is no hassle. Just follow the steps below… 

  • You go on their website. 
  • Click “Start your free trial of Aweber now.”
  • This will redirect you to a signup page.
  • Fill in all your details carefully.
  • Then you will be made to choose a package. (More on this later.)
  • After you have chosen your package, a verification email will be sent to your account.
  • Open your email address and verify this link by clicking on it in the email you have received. 
  • After this, you will be prompted to a page that tells you to fill in the details of your website.
  • After filling up the form, click next.
  • Now you can set up your very first list. This contains information about the people that will be receiving your emails. Fill in this list and click next.
  • You can now outline the first email your clients are going to receive after signing up for your email list.

And that is it. Your account has been set up! Keep reading and you can figure out how you can set auto-responses to emails that you receive! 

Choosing the right package

Awebers' Packages

We would advise you to start the free trial before you decide which package you want to go with.

This is important, especially for new users.

Picking the right package is tricky. You might not know your own needs and end up with the wrong package. The trial is the best way you can figure things out for yourself and it does not even cost a dime. 

The package you choose will depend on the number of subscribers you have or are hoping to achieve.

Packages with a much higher reach will cost more than ones with a lesser reach. Plan your marketing strategy carefully and choose a package that is the most cost-efficient. This would be easy if you have used a similar service before. You would know your reach and be able to pick the best package according to it.

Setting up Aweber Autoresponder

Doing this is easy once you have an account on Aweber. Follow the steps below and you’ll get done with it in no time!

  • Hover your mouse above the messages tab and select “Campaigns.”
  • You will be prompted to a new window. Here, you will click on “Create a new campaign” and after, on “Create a blank campaign.”
  • Tile your campaign. 
  • Choose “on subscribe” as the trigger response. 
  • Drag “Send a message” from the sidebar into the center of the page.
  • On the right, you will see “create a message.” Click on it. Select the drag and drop builder. 
  • Hit templates and it’ll open a menu of templates for you to choose from. Pick one that looks the best or fits your business needs. Or even both!
  • If you can’t find a template that fits you, you can also use the drag and drop menu to set up an email for yourself.
  • You can also customize the template with the drag and drop menu.
  • Once you’re finished designing your email hit preview. This is what your email is going to look like once sent. You can save this design as a template for future use too.
  • To test this email, you will be prompted to enter an address that will receive a test email. Once received and checked, if it fits your demands click on save and exit on the bottom right. 

And that is it. Your autoresponder has been set up.

Linking Aweber to your WordPress

You’ve got everything in place, you only need to plug in your WordPress account into Aweber to allow it to pull emails through your site. 

Log into your WordPress account and hit plugins. Then click on add plugin. Either manually find or search “Aweber Web Form Plugin.” Install this plugin and activate it.

Once this is finished, open the settings tab in the Aweber plugin menu. A new window will open.

Hit “Click here to get your authorization code.” A new window will open. Fill in your Aweber login details and hit allow access. A new window will open.

You’ll find some code here that is required for linking your WordPress and Aweber. Copy this and paste it in the last window. Then hit make a connection. 

Now you can select the list you want people to subscribe to.  Customize the promo-text. This is what is going to be visible to your clients. Then hit save.

On your WordPress toolbar click hover above appearance and then hit widgets. Find Aweber Web Form and drop it to wherever you want it to appear. Hit save. Log into your site and see if this form has appeared or not.

And that was all. Your Aweber and WordPress accounts have been linked. 

Over time you will get better at using this tool and you will be able to make your page look even nicer!

Conclusion

Congratulations, you have finished up setting up your Aweber account, created an autoresponder, and connected your Aweber and WordPress account all in one go!

We hope this guide was helpful to you. If you think we left something out, feel free to tell us in the comments below. Let us know if the guide helped you as well. Cheers!

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Blogging

What’s An Evergreen Content And How To Create It

Do you want to drastically increase the search results on your website? Have you been desperately searching for tips on how to double online traffic and always leave your audience satisfied? Well, we have the answer for you. The solution to all your problems is evergreen content. 

If you truly want to grow your blog and gain massive success online then you need to know what evergreen content is, how you can get it, why it’s so important and when to use it. Once you have mastered the technique of creating evergreen content you will never have to worry about online traffic again.

Most people have no clue what evergreen content is. These are the people who resort to cheap tricks like clickbait to draw viewers in. But, content like that doesn’t create a solid reading base and hurts your blog’s credibility in the long term.

What is Evergreen Content?

The answer to this question is really in the name itself. All content that remains useful and important to your readers throughout the year can be called evergreen. Basically, any content that doesn’t lose relevance over time.

So, an article talking specifically about fashion tips for 2019 would lose importance in the New Year.

However, an article discussing fall fashion tips in a general manner would be evergreen content.

One relates to a finite space in time while the other associates its value with something recurring like a season.

Many first time bloggers make the mistake of thinking that the value of their published work is only in the views it gets over the first week or first month. They internalize this idea and continue to spam their readers with useless content week after week with no clear strategy in mind.

This is the fool’s approach.

The smarter technique is to divide your content into long term benefit, i.e. evergreen content and short term benefit, i.e. temporary relevance.

Why is Evergreen Content important?

To understand the importance of evergreen content you must first understand how the internet works, specifically SEO or search engine optimization.

So, there are certain steps that search engines like Google follow when you type in your query. 

  1. Google takes your query and isolates keywords
  2. It uses spiders to ‘crawl’ millions of websites for information related to your query
  3. It does this by searching for matches close to your keywords
  4. During the content analysis, it indexes expired content and removes it from your search results
  5. It displays search results closes to your query and informs you which keywords are ‘missing’ from each search
Evergreen Content

This is what makes evergreen content so special. Since the keywords in evergreen content relate to general, commonly searched queries the search engines retrieve it over and over again.

So a good strategy to work off of when creating evergreen content would be to research keywords closely related to your website and plan your articles around them.

Doing this does not have to be a chore. In fact, numerous resources can make this task easier for you.  

How to Create Evergreen Content?

Knowing where to find authentic resources is a huge part of creating a successful online presence. And finding keywords can be really easy if you know where to look.

Step 1

Narrow down a list of topics that are most relevant to your chosen niche.

If you are a blogger these are the things you talk about the most. The things that your readers come to you for information on. It helps add validity to your content if you are a professional in your field.

So, a nutritionist running a health and fitness blog will probably find it easier to get traffic.

Alternatively, if the purpose of your blog is to sell your readers’ products or services then you need to put yourselves into the shoes of the buyer. What would the people try to get your product search for?

Step 2

Now find keywords related to your topics.

You want to get a good idea of the number of searches those topics generally get. And to do that you can use free keywords research tools like keywordtool which allows you to find keywords related to any topic and narrows down search results according to traffic on various platforms.

You can also use wordtracker which gives you detailed information on the analytics of each keyword. Or searchvolume which helps you identify the popularity of keywords you might already be using.

Step 3

The final step is to place them in your article in a way that appears organic.

While these are helpful tools they do not mean that you can compromise on the quality of your content.

How To Best Incorporate Keywords And Create Evergreen Content?

SEO Needs Keywords

There are a variety of strategies you can use to create strong evergreen content. These include:

  • Lists : These allow readers to quickly skim through and get the content they want. Top 10 lists comparing products or sharing tips are always a good way to keep readers engaged.
  • Tips : Most people surfing the internet are looking for tips and advice. Topics like tips for giving an interview or losing weight have universal appeal and are practically timeless, which makes them ideal evergreen content.
  • How-to guides for beginners : Platforms like Youtube have shown us exactly how popular how-to guides are. These days when all information is available online having a good how-to guide available on your platform drives readers to your blog in droves. And with the right topic, these can become the most viewed articles on your blog.
  • Product Reviews : If your goal is to sell products then product reviews are the way to go. When your readers think your reviews are biased you lose credibility and clients. A good approach is to provide an unbiased comparison and analysis of similar products from different brands. 

What Is The Right Time To Use Evergreen Content?

While there is certainly no wrong time to produce evergreen content, new bloggers, in particular, should focus their efforts on creating content that maintains its relevance and appeal over time.

These beginner bloggers can create evergreen content using seo for small businesses and strategically enhance traffic.

Conclusion

To summarize, it is a strategically sound idea to have at least 25 percent of the articles on your blog contain evergreen content.

You can do this by finding relevant keywords and creating content around them. Doing this will allow your blog to maintain a minimum number of readers and traffic based on these articles alone.

Then, you will be free to focus your attention on articles that will get you greater traffic for a specific time period. 

For example, say you post an article on Kylie Jenner’s appearance at an event. This might gain you a lot of traffic for a week while the topic is relevant, but will provide no use in the long term. Unless you utilized the evergreen content strategy and had a solid base of fashion-related articles prepared. Now, the readers that were attracted by the Kylie Jenner post might be tempted to stay based on the quality of your content.

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Top Social Media Problems & 9 Solutions - Infographics
Traffic

Top Social Media Problems & 9 Solutions (For SMB in 2020)

Social media marketing is no more an option for small businesses. It has become mandatory since SMBs rely heavily on cheap and inexpensive marketing. To create effective social media marketing campaigns, choosing the right marketing plan as well as tools is absolutely vital. 

With the help of social media solutions, you can streamline your campaigns, and make it easier to manage your account and post regularly. For this purpose, you should be looking for solutions that can do the following tasks:

  • Scheduling and publishing posts 
  • Monitoring conversions
  • Possessing in-depth analytical capabilities 
  • Integrating with other programs 

Social Media Problems

The major target for every small-medium business is to get its brand right there in front of the large audience and get them to like it, interact with it, and purchase it.

So, the problems related to social media usage haven’t changed that much. These issues include:

Problem #1: You Don’t Get Enough Time

Get Enough Time

When it comes to utilizing social media for marketing, you can easily feel overwhelmed. There’s always a thought in mind that you’ve missed something. And that’s due to the amount of distraction on social networks that always keeps us pushing for something new and more valuable.

For example, planning a Facebook campaign is always difficult because there’s too much diversion to pull you back and procrastinate. 

So, what should you do?

Here are a few things you could do to make your time spent on Social Media count:

Solution #1: Be more efficient with time planning. Divide your time in small chunks and assign a specific task for each chunk. You can use Google Calendar and share it with your social media team.

Solution #2: Mind map your targets to make them more tangible. Mind mapping always helps in visualizing problems and finding their solutions. And it’s quite simple, too; just draw a circle with the label Social Media, then draw lines to connect smaller circles or other shapes (indicating problems) and then draw arrows directed towards these issues and label them with possible solutions in your mind. 

Solution #3: Follow the Pomodoro technique to get loads of work done in a small amount of time. There are some handy tools like Pomodoro Time, and Fotrack, etc.   

Problem #2: Connecting with Your Customers

Connecting with Your Customers

For small businesses, social media is an excellent platform to debate and discuss ideas as a way to engage the audience.

You can share ideas and get feedback from your customers in real-time. Plus, you can always ask for suggestions to improve your products. You can also target prospects by asking them what they want to see in your product. Perhaps, you can try indirect questions leading to your products. 

But getting in touch with leads, interested parties, and customers has become way more challenging. And it’s even more demanding when you’re giving customer support through social media. You cannot be present 24/7 on Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, and other platforms. 

Here are a few simple and realistic solutions:

Solution #4: Replying within seconds is not only impossible, but it also seems robotics, more like being spammy. Isn’t it? Why don’t you offer a humanistic approach? Put a time block for giving a response. For example, you can reply to customers every day between 1 – 3 pm (weekends not included). Running a live Weekly Webinar is also a good option, especially if you’re providing services. 

Solution #5: Let other team members connect to your company’s social profile so that they can reply instantly to customers’ queries. Authorize some personnel to directly message customers to provide personal assistance. 

Problem #3: Providing ROI

Email Marketing ROI

Still, after so many years, social media marketers find it difficult to measure ROI. Some of them are still unsure whether Social Media delivers any kind of return.

That’s a bit shocking but true.

Almost 60% of digital marketers think that measuring ROI is the biggest challenge for them. This is why, there is an ample amount of web content available that teaches how to utilize SMM for converting followers, make money, improve sales, etc. 

What to do?

Solution #6: Your social media performance report should be connected to your KPIs and targets. In this way, it will be easier for you to track your goals and adjust your activities in real-time. You can also set budgets and make adjustments in it when needed. For goals, they should be realistic and tailored to your niche and industry. Always define the KPIs and budget before initiating a social media campaign. 

Solution #7: A/B test your social campaigns targeted at different sets of audiences. You can easily build campaigns based on the demographics of your audience. 

Problem #4: How to Stand Out

Of all the markets around the world, social media is arguably the most competitive, with immense potential to capture the audience as well as more challenges.

So, obviously, it will be quite difficult for new businesses to get settled and build their identity.

The battle is not only amongst the small creatures, but there is also a big-fish competition, too – Coca Cola Vs Pepsi, Mc Donald’s vs KFC, Zara vs H&M, and plenty of others.

But one thing that all of them have in common is a digital brand for a specific audience.

To build a unique identity you have to explain to the audience why you are different. And there are millions of businesses out there claiming to be different. And that’s probably the biggest challenge you need to face. 

Top Social Media Problems: What’s the solution then?

Connect

Solution #8: To build a better brand identity than your competitors, you need to study them thoroughly, starting with the personality of the company. And there are plenty of unique elements to be found, such as blog posts, podcasts, presentations, sales copies, product descriptions, and press releases. These elements will give you a lot of ideas to make your brand a different one. 

Solution #9: Sticking to the basics, at times, can help. If you offer excellent customer support, odds will be in your favor. Many businesses, big or small, leave customers unsatisfied. Customers, simply don’t return to them after a horrible experience. It can work in your favor. Build a strong image as a problem solver and be nice and empathic when needed. For a small business, helping gestures will help you quickly gain recognition and create a problem-solving brand.

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Why Should Every Business Go For Email Marketing This Year - Infographics
Email Marketing

Why Should Every Business Go For Email Marketing This Year

Email marketing is still one powerful tool for all types of businesses, especially small-scale businesses. With an effective email marketing strategy, small business owners can build a relationship with their prospects and convert them into potential customers. 

But seeing that there are digital marketing platforms, with some of them really overshadowing the effectiveness of emails, you may be wondering is it really possible to expand your business with emails? 

Yes, it’s quite true. And if you read further, you’ll see why email marketing holds such strong potential, even today.

1. Consumers Still Love to Get Notified via Email

Email Marketing

Just like social media, the email also offers you a professional and direct medium to communicate with potential customers and reach out to a large customer base. On the consumer side, they actually prefer to communicate with brands using the same medium. And they don’t do it without purpose.

Email is a permission-based marketing channel, and almost 72% of the consumers prefer they should be asked before someone sends them a promotional message. Here are some reasons to understand why modern-day consumers go for email alerts: 

  • It’s convenient: Consumers like to stay connected with their favorite brands and since they have access to email on their smartphones, they can always get the notifications from those brands. 
  • It’s personal: Consumers tend to focus on personalized messages more as compared to random marketing messages via SMS, notifications from social networks, etc. This is why 66% of marketers are finding ways to execute personalized programs. 
  • It’s instant: Millennials like to receive instant emails of special offers, coupons, and deals. By sending timely emails, you can get a chance to spread the word out pretty quickly.

Email Frequency:

To make it smooth for yourself and for your customers, it’s ideal to send one email a week whether it has one promotion or several different promotions. But be consistent with it.

Types of email messages:

Following are the most common types that stimulate an immediate response from the consumers:

  • Sales Promotion emails
  • Coupons information
  • Loyalty and reward programs
  • News and updates about the company
  • Contests / Sweepstakes
  • Free tutorials, guides, eBooks
  • Exclusive deals and discount information

2. You Can Reach More Mobile Consumers

Consumers are going mobile every day, and 78% of them use their smartphones for checking emails, other than taking calls. What’s more interesting is, there are more people who often check emails than browse the web for product searches. 

Email Marketing on Smartphone

This might give you an advantage over your competitors if you have a huge list of emails to spread the message out. 

Moreover, people like to shop using their smartphones, but not all of them do this way. Traditional shoppers also check their emails to get hands-on information about products, services, deals, and coupons. 

This goes to show, that you should first think about setting up your email list before you head out to search digital marketers or SMS marketers to reach out to consumers.

The best part is, if your email marketing campaign got the success it needed, you don’t have to think about these expensive marketing options. 

Mobile-friendly Emails:

While starting an email campaign, keep in mind that they should be mobile-friendly:

  • 48% of all the emails are opened on smartphones (or mobile devices)
  • 68% of the decision-makers go through emails on mobiles
  • 69% of the mobile users delete emails because they’re not optimized
  • Only 11% of the email templates are optimized for mobile.

3. There are More Features in Email Marketing

Features in Email Marketing

Instead of the hype and fame of social media marketing, one cannot deny the limitations that, at times becomes a hindrance to product promotion. Limitations of characters and fields can make a good social media marketing campaign look average because of the short and concise message length. 

On the other hand, emails have no such limitations. In fact, it’s much more interactive. 

  • You can use all HTML features
  • The luxury to personalize the message
  • You can include unlimited media

4. Email Marketing is Absolutely Affordable

Email marketing is a cheap marketing tactic as compared to other digital promotions. It’s quite close to meeting the expenses tight-budget businesses set for their marketing campaigns. 

Here’s a list of popular email marketing services with the potential to draw loads of customers. With just $10 – $30 per month, you can send 5000 emails to your customers every month. For a small business set up, that’s pretty high conversion probability.   

Email marketing lets you reach out to a wide audience with a few pennies per person. That’s a significant return on investment. Add the extra cost of creating email content, finding campaign opportunities, and other activities, and you’ll be pretty relaxed to find out that’s not beyond your budget. 

You can hire a professional email marketing agency with a small up-front investment. They’ll take all your email marketing responsibilities and bring in more potential customers. 

5. Yields Higher ROI 

Email Marketing ROI

Even better than the affordability factor; optimized and personalized emails offer a mind-boggling return on investment. Campaign monitor’s 2016 report shows emails offer 4400% ROI. That means, with $1 investment in email marketing, you’re likely to get $44 in return. 

Although the ROI percentage varies from business to business, it still looks pretty exciting to try out the email marketing strategy. 

Increase the revenue of the company:

Email marketing helps in revenue growth. When you reach out to the audience who is willing to get your product, there’s an even higher probability of conversion.

Drive more traffic:

It’s not always about flooding your website with visitors, quality traffic matters. Your email list suggests you have a list of willing customers and if you satisfy them once, they’ll be coming back for more. Don’t ignore, that they’ll be informing their friends about you. So, emails are potential traffic generators. 

Improve sales conversion:

With proper marketing emails, you can help your leads to pass through the sales funnel. These guidance emails will eventually convert your lead into customers. 

Increase brand awareness:

By sending emails, you’re not only promoting your brands. You’re also building a sound reputation among your subscribers. The way people perceive your brand depends a lot on the email messages they receive.  

6. Offers Integration with Other Marketing Tactics

Of all traditional marketing activities, even pre-sales, post-sales, and after-sales services, emails have a major role to play. A high percentage of marketers related to social media marketing tend to integrate emails with their social campaigns. 

Integrating Email Campaigns:

There are different ways to integrate the two channels:

  • By adding social sharing button in your emails
  • Send emails to targeted subscribers who mentioned you in their social media posts
  • Grow your list through social media

Email Automation through Blogs:

Similarly, you can integrate emails to your website or blog. Then you can automate the process of sending emails to customers. The sooner you notify your prospects, the better it is, and it cannot be done without automation. There are automation platforms, like Zappier where you can easily create an automated email process without external help. 

Conclusion

Email marketing still has a high potential to grow small businesses into profitable entities. Small-to-medium entrepreneurs need to show more attention and focus on developing their email list and reaching out to their audience.

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Best Email Marketing Practices in 2019
Email Marketing

Best Email Marketing Practices in 2019

Every marketer wants to know what top brands are doing and how they’re doing it. Be it social media marketing, email marketing, PPC, SEO, or any other medium to get traffic, digital marketers and entrepreneurs are always searching for improvement ideas.

So, if you want to know how successful brands are executing their email marketing campaigns, this list would give you some great ideas. 

1. Using Welcome Emails for Strong Relationships and Better Deliverability

Email Marketing Practices - Using Welcome Emails

The average open-rate of effective Welcome Emails is above 80%, and their click-through rate is over 25%. 

Targeted welcome emails help you with the cleaning tasks of your list. If it’s sent to the wrong person, the welcome email gets a hard bounce. 

Welcome emails improve your deliverability, too. They’re kind of assurance to serious subscribers that their subscription has been received and they should expect relevant stuff in their inbox. 

All in all, good welcome emails connect with the subscribers and positively affect your click-through rate.  

2. Sending Timely Emails To Increase Conversion Rate

Email automation software, like GetResponse or Infusionsoft, offers timely and relevant email messages to targeted segments of your audience. A timely message sends an alert to the recipient that he’s been given individual attention, so they’re likely to convert. 

3. Setting The Frequency To Grow Engaged and Healthy Email List

Grow

Mailing frequency depends upon the niche you’re in, but the industry’s best practice is to send a newsletter to customers once a week, every week. Almost 20% of the marketers send two newsletters a week and over 9% send three per week. 

It’s not only about improving your ROI, but there are also other factors as well, such as:

  • Conversion
  • Opportunities to sell
  • Getting higher click-throughs

The fear of losing customers stimulates retailers to send more emails per week which may lead to:

  • Decreased engagement
  • Reduced visibility
  • Increasing complaints
  • Increased opt-outs

4. Using Confirmed Opt-Ins to Build a Better List

Email Marketing Practices - Confirmed Opt-Ins

Marketers know that the success of email marketing is based on quality, not quantity. Still, they’re scared to use confirmed opt-ins as they’re scared of email-list trimming.

Companies that use confirmed opt-in are likely to outperform those who don’t. 

Commenting on the use of double opt-ins by different industries, Mateusz Ruzik, Product Manager GetResponse says, 

“Lean lists mean better results, and email deliverability is so much better when you have verified your list with double opt-in. It’s also a good security measure, to prevent anyone from injecting spam traps or sending other harmful emails to your list.”

5. Monitoring Deliverability and Avoiding the Spam Folder

Email Marketing Practices - Avoid Spam Folder

It is crucial to ensure your emails make it to the inbox, not the spam folder, of your subscribers, otherwise, no matter how interesting they are, they’re worthless. 

Handling email deliverability isn’t just the service provider’s responsibility, you also have a part to play in it. Deliverability also depends upon:

  • How you built your email list
  • Content of the email
  • How often you send them

6. Using a Memorable Sender Name

A unique sender name works like a brand name, and paying attention to it is obviously one of the best practices. 

Sender name is most often the first thing people see while scrolling down the inbox, and that’s even truer in case they’re using smartphones. If they see something worth paying attention to, they’ll move forward to reading the subject line, and so on. 

Here are some sender name formats (italicized) most brands use: 

  • ABC LLC.
  • Matt Harbor from ABC LLC.
  • Matt Harbor @ ABC LLC.
  • ABC LLC. Customer Support 
  • ABC LLC. Newsletter
  • ABC LLC. Digest

7. Being Authentic and Ditching the noreply@ Address

After making all the efforts to gain their trust and get them to fill out the opt-in form, you come up with an email that creates a “no-reply” boundary between you and your customer. 

For example, this email would have generated millions of queries and feedback otherwise…

Email Marketing Practices - noreply@ Address

You could have missed your best brand ambassador by sending auto-reply and out of office emails.

How can they provide their valuable opinions or feedback if they can’t even reply to your emails? 

You’ll be clearly missing an opportunity to connect with your audience. 

So, ditch the noreply@ address and be available to them for improved customer satisfaction.

8. Crafting and Testing Your Email Subject Lines for Higher Opens

Testing Your Email

Almost 50% of email subscribers read the subject line before they decide to open the email. Although there are things like Sender name, Pre-header, and perhaps filters and labels, the subject line still holds strong ground in terms of getting the recipient to open emails. 

  • Give proper time to craft your subject lines
  • A/B test all of them in a separate timeframe
  • Add personalization – you can use emojis, too. 
  • Utilize your wealth of vocabulary and grammar to find attention-grabbing questions, inspiring power words and relevant idioms to move the needle.
  • Don’t forget who your recipients are (based on their demographics, devices, interests, behaviors) 

9. Using Lead Magnets to Grow Email List Faster

One of the best practice to build a targeted email list is to use lead magnets, such as free E-books, market reports, calendar, comprehensive guide, etc. Here is a list of lead magnets you should test and try, in order to collect more subscribers’ addresses.

  • The customer feels less hesitant to subscribe for your emails
  • Even if the downloadable E-Book is least related to your content, it helps in projecting you as an industry authority. 

10. Creating Engaging Content for Improved Click-Through Rate

Content is King

Like the content, the practice is also ‘Evergreen’. Be it your email, landing page, your webpage, product description, reviews, or anything else, content is everywhere. And everywhere, its quality and strength stimulate action.

Email content can be text-based, image-based, video-based, or a combination of any two types, or all the types (you can mix it any way you want). 

Try videos, gifs, interactive content, emojis in your email campaign to make it click-worthy. You can see how Email Monks showcase different types of content in their email. 

11. Testing and Previewing Emails

We mentioned previously how important it is to try and test experimental email campaigns and analyze their performance. Instead of trial and error experiments in live mode, you can learn the same in test mode, with the help of a/b testing tools, like GetResponse, AWeber, and Campaign Monitor, etc. 

12. Using Top-rated Email Marketing Tool to Avoid Junk Folder

Customers don’t have enough time to see an email that can’t fit properly on their mobile screens. Even for desktop users, they would simply throw your email in junk if it doesn’t support their email client – like Google, Yahoo, Hotmail, or other popular clients. 

Your email campaign should be optimized for popular browsers as well as mobiles. For this purpose, you’re going to need a professional tool that can fix these issues and save an ample amount of time. 

Above mentioned tools are top modern-day email marketing solutions to help you in all aspects of running a successful email campaign. 

Finally: Create a Marketing Funnel 

Email marketing is a continuous process. The best thing is, it can be integrated with other marketing channels. The only problem is, how you are going to manage all that stuff. 

The process of creating landing pages, building an email list, getting the audience, and sell your products/services goes on and on. And you can easily lose your path. 

Therefore, you need a proper marketing funnel to 

  • Synchronize your marketing channels, 
  • Keep track of your business goals, and 
  • Continue improving your conversion rate.
​Read More
Twitter Accounts Every Affiliate Marketer Should Follow - Infographics
Affiliate Marketing

Twitter Accounts Every Affiliate Marketer Should Follow

To help new affiliates get quick information, tools, and other types of assistance in their work, Twitter accounts are by far the best source. All you need is to find relevant Twitter accounts and start following them. 

Soon, you’ll be able to learn a lot of affiliate marketing stuff that would take years if you weren’t following them. More importantly, you’ll be able to make important connections with the Pros of the industry with some of them belonging to your niche. 

Category 1 – Affiliate Marketers 

Well, it’s a no brainer that you should follow the market leaders, and Twitter is the best platform to know their activities, things they like, products they use, and much other stuff. Featuring some of the most prestigious names, here is our list of popular affiliate markets: 

Rae Hoffman-Dolan (@sugarrae)

Rae Hoffman-Dolan - Twitter

She’s the owner of White-Collar Redneck and Co-owns AMI House Buyers. Rae Dolan has been amongst the popular affiliate marketers with 26.4K followers at present. Sugar Rae’s favorite is sharing advice and anecdotes with her followers.

Shawn Collins (@affiliatetip)

Shawn Collins - Twitter

Shawn Collins (@shawncollins) is a popular affiliate marketer with over 42000 twitter followers. He’s a co-founder of Affiliate Summit. With his Affiliate Tip account, he shares tweets on affiliate marketing tips as well as conference updates. 

Jeremy Schoemaker (@shoemoney)

Jeremy Schoemaker - Twitter

Jeremy “Shoemoney” Shoemaker is right at the top with over 131K Twitter followers. He tweets quite often and shares his experiences on his blog – Shoemoney Media.  

Zac Johnson (@moneyreign)

Zac Johnson - Twitter

Zac Johnson (@zacjohnson) has been in the affiliate marketing business for 20 years, and his Twitter profile shows he’s been an influencer with the following of almost 58k. With his Twitter Account; @moneyreign he shares money-making secrets and internet marketing strategies. So, we recommend that you should follow both the accounts. 

Geno Prussakov (@ePrussakov)

Geno Prussakov - Twitter

Besides an affiliating marketing pro, Geno Prussakov is a blogger, author, and consultant. His work is one reason why he’s so famous. Another reason is, he founded the AM Days affiliate marketing conference. Moreover, he also founded a resource site called AM Navigator.

Steph Lichtenstein (@MicroSteph

Steph Lichtenstein - Twitter

Steph Lichtenstein is the president of an outsourced social media solution called Micro Media Marketing. Her tweets cover topics surrounding affiliate marketing, social media marketing and different topics related to internet marketing. She is quite active on Twitter and often reply and re-tweet to her followers.

Matthew Wood (@matthewwood

Matthew Wood - Twitter

Matthew Wood’s Twitter profile has 11,700 followers to date. The UK based affiliate marketer is the founder of a website about affiliate and performance marketing; PerformanceIN.(@PerformanceIN). This site shares news and research on different marketing techniques and tools. 

Jonathon Volk (@jonathonvolk)

Jonathon Volk - Twitter

Jonathan Volk is an established entrepreneur, investor, and affiliate marketer who’s got over 26k followers on Twitter. He discusses eCommerce in great detail on Twitter. 

Category 2 – Affiliate Marketing Events

Then there are Twitter accounts for affiliate marketing events. To be a successful affiliate, you should be participating in a few of them. If you can’t, you can get handy information from their post. 

LeadsCon (@LeadsCon)

LeadsCon - Twitter

This Twitter profile has a lot to offer to the lead-generation industry in the United States. Among its 5,600+ followers, there are top buyers, retailers, merchants, tech solution providers, marketers, and others. 

Affiliate Summit (@affiliatesummit)

Affiliate Summit - Twitter

Affiliate Summit was started in 2003 and since then it continues to grow its followers around the world. Up until now, the conference has accumulated more than 92,000 followers. It’s a must-have tool for both, affiliates and retailers not only because of the content but also because of the followers that include big players of affiliate marketing. 

ad:tech (@adtech)

ad:tech - Twitter

With over 35,000 followers, ad: tech has is a go-to Twitter profile for affiliate marketers, digital marketers and everyone who’s bread and butter is the Internet. It’s arguably the largest digital marketing conference. 

AM Days (@AMDays)

AM Days - Twitter

Affiliate Management Days (@AMDays) was founded by Geno Prussakov. It’s an event builder for affiliate managers, digital marketers, and CMOs. The purpose is to improve affiliate marketing strategies of companies they’re working with. This Twitter page has 793 followers for now. 

PubCon (@pubcon)

PubCon - Twitter

PubCon is a popular Twitter page that has over 12K followers. It’s a conference that offers solutions for social media marketing, SEO, and search marketing issues. This page features information related to affiliate marketing and other internet marketing methods. 

Category 3 – Affiliate Networks

As an affiliate, you need to be a member of at least one affiliate network. For your convenience, we are sharing a list of affiliate network’s twitter accounts so you don’t miss any updates.

Clickbooth (@clickbooth)

Clickbooth - Twitter

Clickbooth has got more than 14K Twitter followers. It is an exclusive CPC and CPA network for affiliate marketers.

Commission Junction (@CJnetwork)

Commission Junction - Twitter

Commission Junction is probably the biggest network for the affiliates. It has got more than 34K Twitter followers. The affiliate network offers helpful information for potential partners on either side of the affiliate aisle.

ShareASale (@shareasale)

ShareASale - Twitter

ShareASale is an affiliate network offering tools & technology to more than 14000 Twitter followers.

XY7 (@XY7)

XY7 - Twitter

XY7 is an affiliate network from Las Vegas. Its Twitter page has got just over 1000 followers. This profile covers different topics for internet marketers and has got something for the affiliates as well. 

ClickBank (@ClickBank)

ClickBank - Twitter

ClickBank is the world leader in performance marketing. Their Twitter page consists of over 36,000 followers. This affiliate network is a Must for all the affiliates. 

AvantLink (@AvantLink)

AvantLink - Twitter

AvantLink has got over 3,400 Twitter followers to date. The affiliate network offers a wide range of tools and scripts to its affiliate partners. They can integrate into the AvantLink platform for free. 

Convert2Media (@convert2media)

Convert2Media - Twitter

This twitter page belongs to Conver2Media, LLC and it has over 3,700 Twitter followers. It’s a private CPA network that deals with social media, PPC, and PPV.

Category 4 – Other Affiliate Marketing Accounts

Apart from the feeds from influencers, affiliate networks, and conferences, you should look for handy tips and tricks shared on different blogs and other social channels. To keep yourself updated with the latest happenings in this filed, you should check out and choose from this list of important Twitter accounts. 

AM Navigator (@AMNavigator)

AM Navigator - Twitter

AM Navigator represents Prussakov’s website and it is about affiliate tips and information to its followers. So far, the twitter account has got 1.2K followers. 

NoExpAffiliates (@NoExpAffiliates)

NoExpAffiliates - Twitter

NoExpAffiliates is about helping new affiliates get more from their connections. This Twitter account has 8.2K+ followers. 

Affbuzz.com (@affbuzz)

Affbuzz.com - Twitter

AffBuzz is actually an affiliate marketing news site as well as a blog aggregator. Their Twitter followers have increased to 4.2K since 2009.

AffiliatePaying (@AffiliatePaying)

AffiliatePaying - Twitter

AffilaitePaying features more than 1000 CPA affiliate networks and it’s solely about helping affiliates. So far AffiliatePaying has over 4.3K Twitter followers.

ReveNews (@Revenews)

ReveNews - Twitter

@Revenews is a twitter handler of a popular internet marketing and advertising site. This twitter page has over 2.5K followers so far.

Int_Marketing (@intmarketingtip)

Int_Marketing - Twitter

This US-based Twitter account features helpful tips and industry information for digital marketers, including affiliate marketers. It has over 79K followers so far.

Affilorama (@Affilorama)

Affilorama - Twitter

Affilorama is a Twitter account used for educating its followers and members. It offers software tools and knowledge of affiliate marketing. So far, Affilorama has got over 10.8K Twitter followers.

Conclusion

Well, you must have been following a few of these Twitter Accounts, but this list must have given you ideas about helpful Twitter accounts. Do share with us if you have any Twitter Account in mind.

​Read More
Infographics - 10 Basic Mistakes Most Beginner Bloggers Make
Blogging

10 Basic Mistakes Most Beginner Bloggers Make

Beginner bloggers tend to make a lot of mistakes, first of which is Careless Attitude.

No matter how good your industry knowledge is. No matter how familiar you are with your language. If you don’t know the rules of blogging, there’s no way you can climb the ladder of success. 

Following are some basic mistakes that can be easily attributed to their attitude – that should be avoided at all costs. 

Avoid These 10 Basic Mistakes Most Beginner Bloggers Make

1. Creating Posts that Do Not Serve Your Company Goals

Mistakes Most Beginner Bloggers Make

This is one of the most common mistakes most beginner bloggers make

It’s not only you who’ll be reading your blog posts. You’re writing for the people out there. So, don’t just choose from the ideas that randomly strike you. Instead, the ideas should not be random. They should be aligned with your company’s betterment and flow of work. 

This is where, creating a content calendar is absolutely vital so that you and your team can go through it, debate, discuss and come up with a stream of content that flows with your work. Consistency and flow of content makes it more realistic, and your readers will keep coming back for more. 

2. You Write Like You Talk But Your Writing Is Too Stiff for the Readers

A term paper is different from blogposts, but bloggers tend to make a mistake of not differentiating between the two. The term-paper kind of stuff is quite boring, and online readers don’t often like such writing style. More importantly, people won’t read the entire post. So, keep them interested in a compelling writing style.

3. You Want to Show Your Personality but People Don’t Care Who You Are as a Writer

Mistakes Most Beginner Bloggers Make

It’s one of the harsh realities of life that you have to accept. The sooner you do, the better it is.

It’s natural when people start blogging, they think themselves as a newborn star. They have a misconception that their audience will be would be keen to read their stories (which may or may not be interesting). However, it’s a complete mirror image of what they have in mind. 

The biggest reality of this world is: people like to take an interest in new things, be it learning. So, instead of showing them your experience, you have to convince them that whatever you teach will change their lives for good. Include your experience in the later stages of blogging when people really start to show interest in your posts.

4. You’re Deviating Readers too Much to Emphasize Your Point

Mistakes Most Beginner Bloggers Make

It’s true that bloggers are encouraged to highlight their personalities, but there’s a difference between using and abusing the privilege. Be yourself while covering the topic, but avoid including too many personal experiences because you will end up burying your point instead of emphasizing it.

Too many examples deviate attention from the topic. Since the people you’re talking to are your readers not live audience, so there’s no guarantee of 100% focus and attention from them. Your readers simply bounce as soon as they lost interest. 

5. You Think Your Titles Are Specific But They’re Too Broad

As a beginner, your aim would be to get as much traffic as you possibly can, thus, you’d start with big topics, such as: 

  • Best Practices related to Your Business, 
  • How to Smartly Perform Social Marketing, 
  • How to Make Money Online and the likes. 

In reality, these topics are quite broad. Social Media Marketing is not the same thing as it used to be 10 years ago. This topic has got so much detail that you cannot cover everything in one blog post. The same is true for online money-making gigs as well as business best practices. 

Instead, you should pick a really specific topic so that you can attract a smaller audience that’s more likely to convert. In short, be very, very specific in topic selection, so that you can achieve your short-term and long-term goals. Choosing specific topics within a broad topic would give you more content creation opportunities.  

6. Your Ideas Flow But They’re Not Organized

It’s a good thing to write down the ideas as they strike you while you’re writing a post. But most of the time, the end result turns out to be a sub-par post. So, don’t just post whatever you’ve written.

Go through the post at least twice, so that you can organize the content according to the scanning trends.

Remember, more people will only scan your post than the ones who actually read it. So, make your posts presentable, organized, and attractive for your readers.

7. You Don’t Back up Your Claims with Data Research

Mistakes Most Beginner Bloggers Make

No. 7 on our list of 10 Basic Mistakes Most Beginner Bloggers Make is the inability to make your post more credible.

Let’s take a look at the following examples and decide which one is more convincing. 

  1. “Instagram users have been increasing day by day, as compared to other social networks.” 
  2. “In the United States, Instagram usage has grown at a rate of 15.1% while the social network’s growth is just 3.1%, this year.“

Option (b) appears to be more convincing, isn’t it?

To make your claims and arguments more compelling, you have to provide authentic proofs. These proofs become the basis of your authenticity so that your audience can rely on your words, and take actions as per your desires. 

Data-driven posts are more catchy and attention-grabbing, whereas fluffy arguments are simply unconvincing and vague.

8. You Cannot Avoid Plagiarism While Drawing From Others’ Ideas

Plagiarism simply doesn’t work for any blog. So, don’t think that as a new blogger you’ll get away with copy/pasting. It’s an old-school principal. You can’t get away with plagiarism and get penalized for doing so.

While there are smart tools to detect plagiarism, regular readers and editors can easily tell whether it’s a copied content. When you copy others’ ideas, your voice and tone change unnoticeably.

So, always cite the statement while taking help from other resources. It’s a sign of honesty, plus, your audience would believe that you present genuine information with proofs. 

9. You Believe In 30-Minute Editing Rule But Don’t Follow It

Mistakes Most Beginner Bloggers Make

Just go back to point 6 and think about the results if the post wasn’t proof-read.

And it’s quite natural because people tend to think they wrote so perfectly, there’s no point in wasting time on editing.

Once, you start revising your written script, only then would you realize the mistakes you tend to make while writing. 

10. You Take a Lot of Time to Make Your Post Perfect

Mistakes Most Beginner Bloggers Make

Which is a pure waste of time, because there’s no such thing as perfect, especially in the world of blogging.

What’s more important is timing.

So, instead of spending too much time on re-phrasing, adding more images for better emphasis, and including spicy touches, stop getting obsessed with the write-up and publish the post!

Finally

There may be a few more mistakes you’ll get familiar with, as you go ahead with your blogging activities.

But if you prevent these basic blogging mistakes at the initial stage, other errors can be corrected pretty easily.

​Read More
Blogging

Solid Writing Isn’t Enough: Other Must-Have Skills (& Tools) For Bloggers

Looking for must-have skills for bloggers in 2019? Please read on…

It isn’t only about how good you write and how convincing your tone is, but if you’re struggling as a blogger you might be missing on some important skills. In fact, as Neil Patel pointed out,

“You could be a mediocre writer and still make money as a blogger. I see it happen all the time.” 

It’s Not Only About Your Writing

It’s not always about great writing skills. Blogging requires many other skills beyond just good writing. In one of his great blog posts, Neil pointed out why even good writers struggle as bloggers

Jeff Goins, a Copyblogger contributor believes that mediocre writing (bad writing) is essential for blog’s success. 

Blogging – A Business

Must-Have Skills For Bloggers

The only thing you need to understand is, blogging is business, and business requires more than just a writing skill. There are quite a few things to consider, such as SEO, Social Media, Branding, Marketing, Web Research, and more importantly, Time Management.

Take a look around, and you’ll find most of the influencers, who may be great writers too, having excellent marketing skills. People like Ann Handley and Guy Kawaski have been the top influencers, yet great writers. 

So, what other skills, you should have in order to become a successful blogger? Here are some of the basic skills, and if you don’t possess them, the internet has got so many tools to help you.

1. Passion & Commitment 

Must-Have Skills For Bloggers

One needs to have a passion for writing on the subject he’s proficient with. If you have both, your work quality improves rapidly. In fact, top of the line internet marketing agencies looks for both the qualities while hiring content writers. 

Whether you’re writing the content yourself or hiring a freelance writer, passion and proficiency is the key to success. If you’re passionate about your field and want to honestly educate others, you’ll be able to find helpful tools to emphasize on your point. 

Here, tools like Canva are very helpful in creating infographics and formatting images quickly.

2. Time Management

Must-Have Skills For Bloggers

Time Management is the second most important aspect of a blog’s success and one of the must-have skills for bloggers. 

There are 3 types of time commitments you need to consider:

  • The post length – You’ll need more time to write a 1000-word post than a 500-word post,
  • Graphics per post – If you want to create your own graphics, add extra time for it
  • Promotion of the content – think about the time required to share the content on social networks, syndication, repurposing, and other distributions. 

You should have a content calendar that tells you when to create the content, and which topics to post on. You and your content writers must be on the same page when it comes to meeting deadlines. 

Here are a few tips to get the work on time:

  • Reward good time management
  • Always have a margin of 2-3 days, so that, even if there’s a delay, it couldn’t affect your content calendar.

3. Networking

Must-Have Skills For Bloggers

Instead of keeping everything to yourself, you need to go out and partner with other bloggers. And budget the time for this purpose as well. Bloggers’ network is important in order to spread the message out to the broader audience-base.

For this purpose, you can rely on Pocket that allows you to save interesting content from numerous sources. By commenting on the chosen sites and retweeting popular authors and influencers, you can build relationships with them. Your efforts will pay you back in the shape of a broader audience for your posts. 

You can also use Scoop.it which is a networking site. It lets you publish your content as well as curate the content of other bloggers in the network. 

4. Getting Out of Your Comfort Zone – Write For Others

Must-Have Skills For Bloggers

It’s hard to communicate with the people you don’t know, but it’s a really interesting experience.

It is a common trait among successful bloggers. They dip into different types of content and contribute to other blogs as well. As a guest blogger, you have an opportunity to impress those who are not actually your audience. Think about the improvement in traffic and conversion on your blog, once you succeed to impress those people.  

5. Learn SEO

Must-Have Skills For Bloggers

Good SEO strategy results in consistent and sustainable traffic, and you need to get yourself acquainted with it. 

Start with Google Analytics to set up your website. Don’t forget to add Google Search Console on your blog so that you always keep yourself updated with the impressions of your blog over time. These primary tools will help you figure out why your content isn’t ranking on Google. 

In the next step, take advantage of SEO tools, like Yoast SEO, Google Sitemap Generator, and All in One SEO Pack. These plugins have proven track record and are commonly used by bloggers around the world. 

The purpose of these tools and plugins is to help you improve your site’s structure – URL structure, keyword structure, and placement – and give yourself a chance to rank well on SERPs.  

6. Branding 

Must-Have Skills For Bloggers

Banding is one of the must-have skills for bloggers.

Building a brand is a different area than writing, and bloggers need to master it. Good bloggers always give more time to develop their brands whereas writers simply tend to put themselves in the forefront. 

Writers pay more attention to getting a byline and more often write for what they’re being paid for. Bloggers, on the other hand, build their brands and find the right niche for it. 

So, as a writer looking ahead to boosting your brand, you need to figure out what really motivates you. Make a list of things/areas you can write even when you’re asleep. List out things you’re passionate about. Then, do your research is that’s a profitable niche or not. 

Here, Google Keyword Planner will help you analyze keywords and search terms related to your passion. The search volume of the keywords can indicate you about the right keyword(s) you should focus on. 

In short, instead of worrying about a byline, focus on finding the right niche to build your brand. That brand can be You or things you’re passionate about.

Must-Have Skills For Bloggers: Wrapping Up

Finally, after acquiring all the must-have skills for bloggers (or the right tools), develop your blog’s vision and make a plan to achieve it. Set yourself realistic, short-term targets and divide each of them into actionable steps. Once you start taking blogging as a business, you’ll get serious with it and follow all the above tips religiously. 

So, you don’t necessarily have expert-level writing skills, but if you have these must-have skills and tools, you can be a successful blogger.

​Read More
Why Bloggers Need to Build an Email List - Infographics
Blogging, Email Marketing

Why Bloggers Need To Build An Email List

If you want to make the most out of your blog – conversion, subscribers, visitors, sales, profit, etc. – you need traffic. But most of the bloggers tend to struggle in that area. In this article, we will show you why bloggers need to build an email list.

Starting a blog requires a lot of determination, focus, and brainstorming, but investing time and effort on getting the traffic and keep your audience coming back for more, holds equal weight. Perhaps more.

Of all the ways to get the traffic and convert the audience, the most effective is to ask them directly whether they should sign up for email subscription. If you ask right at the beginning, it will be easier for you to decide whether you should work on them or let them go. 

Nevertheless, an email list is undoubtedly the quickest way to build your readership. 

Benefits of Email Marketing Lists

Why Blog-Starters tend to Overlook the Power of Email Subscription

There are two basic reasons why email promotion has lost its power: 

  • Email is Boring: Today, content marketers think of emails as a way of promotion that has lost excitement. Email is probably the oldest internet marketing ploy, so it’s been perceived as outdated and boring.
  • Focus More on Social Media: Ever since we got accustomed to social media, we tend to think it’s better to focus on social media marketing. So, email promotion has become secondary to us. 

Decide Where Your Readers Can Reach You Easily 

Benefits of Email Marketing Lists

The purpose of this post is not about comparing which way of attracting your audience is better. It’s about making sure that you should pay more attention to the technique that lets your readers reach you more easily. It can be a Twitter, Facebook or any other platform, but again, you need to think about how often you get people from these sources. Even these platforms require sign-up with a personal email account. 

One thing is for sure: all social media users have email accounts. But, do all email account holders have social media accounts? Probably not. So, even if you do target them on social media, you have to build your email list to include those potential users who have no social media accounts.   

And more importantly, of all the techniques, email is still the fastest way of reaching your target audience and getting their consent regarding subscription.

Some Jaw-Dropping Stats

According to WordStreams compilation of email marketing stats 2018.

  • After colleague recommendations and thought-leaders, email is the best influential source of information.
  • 86% of business professionals use emails for business communication
  • Email tops the list of channels utilized for revenue generation, according to 59% B2B marketers.
  • 73% millennials prefer emails for business communication

There are quite a few statistics in favor of email marketing and promotions. And they don’t include some really practical advantages you’re going to get from emails.

Advantages of Email List

Here are a few reasons (along with benefits) to have an email list for blog promotion

1. It’s Your List

Benefits of Email Marketing Lists

If you’ve been using Facebook, then you’ll be definitely familiar with its algorithm, which keeps on changing from time to time. It’s kind of making people tired. With such kind of changes, social networks send a clear message that you cannot own your followers.

On the other hand, your email list is going to take a while to change – you might lose a few subscribers who have changed their email accounts or have gone inactive. Once you have a dedicated email service provider, like GetResponse, all you need is download the .csv file from them, and own that list. 

2. Email List Give You Some Control

Benefits of Email Marketing Lists

Email account holders have different priorities. Some of them check their emails weekly, while others do it daily. Then there are some people who check their inbox twice or thrice in one day. So, your chances of getting immediate traffic are more as compared to social media channels. 

By sending an email invitation to every individual, you have better opportunities to get the traffic on your sales page or landing page. It simply means, when you want to sell something, you have a crowd to listen to you.

3. You Get to Someone’s Personal Space

Unlike social media where there is too much distraction and everyone’s screaming for attention, the email inbox is a personal space where your message can be read and understood without any external interference and distraction. 

So, email list gives you that unique advantage of building up a strong relationship with your prospects. With engaging and informative emails, you can create better awareness and build trust as well.

4. Think About Automation for Quick Email Marketing

Benefits of Email Marketing Lists

Again, if you have a smart service provider, you’ll be able to send customized emails, all fully automated. For example, you have an email template for the people who’ve subscribed for email notification 5 or more days ago. That template can’t be sent to someone who just opted for a subscription. Then there’s a different email for the person who clicked on the link mentioned in your email.

So, depending on the nature, your email service provider sends different types of emails to different groups of subscribers. 

5. Emails Offer Better Conversion 

Sum up all the above benefits, and you’ll get to the bottom line which is:

If someone opted for subscription, he’s likely to convert. Even if he doesn’t for a while, you’ll have a lot of opportunities to get him down your sales funnel.

With an email list, you can scale up your audience pretty easily and you can create highly customized emails according to the taste and preferences of the people. 

Conclusion

Email is the most direct technique of reaching your audience. And it’s arguably the easiest method to know their consent. If they opted-in as your email subscriber, that’ll pull off half of the burden from your shoulders. 

It depends on how personal is your email. The more personal it is, the more powerful it will become. As your reader gets direct messages from you, it strengthens the relationship. Emails also let you tap into-self-selected people from the list of most interested readers, which is the best way of driving targeted traffic to your blog. 

Email allows you to communicate your proposal directly to your audience, especially when you want to promote your product or service or drive traffic to your new content.

So, plan your email marketing strategy, and start building your email subscriber list. With the help of handy tools like GetResponse, you can maximize your traffic and get high conversion through customized emails.

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