If you want to make the most out of your blog – conversion, subscribers, visitors, sales, profit, etc. – you need traffic. But most of the bloggers tend to struggle in that area. In this article, we will show you why bloggers need to build an email list.
Starting a blog requires a lot of determination, focus, and brainstorming, but investing time and effort on getting the traffic and keep your audience coming back for more, holds equal weight. Perhaps more.
Of all the ways to get the traffic and convert the audience, the most effective is to ask them directly whether they should sign up for email subscription. If you ask right at the beginning, it will be easier for you to decide whether you should work on them or let them go.
Nevertheless, an email list is undoubtedly the quickest way to build your readership.
Why Blog-Starters tend to Overlook the Power of Email Subscription
There are two basic reasons why email promotion has lost its power:
- Email is Boring: Today, content marketers think of emails as a way of promotion that has lost excitement. Email is probably the oldest internet marketing ploy, so it’s been perceived as outdated and boring.
- Focus More on Social Media: Ever since we got accustomed to social media, we tend to think it’s better to focus on social media marketing. So, email promotion has become secondary to us.
Decide Where Your Readers Can Reach You Easily
The purpose of this post is not about comparing which way of attracting your audience is better. It’s about making sure that you should pay more attention to the technique that lets your readers reach you more easily. It can be a Twitter, Facebook or any other platform, but again, you need to think about how often you get people from these sources. Even these platforms require sign-up with a personal email account.
One thing is for sure: all social media users have email accounts. But, do all email account holders have social media accounts? Probably not. So, even if you do target them on social media, you have to build your email list to include those potential users who have no social media accounts.
And more importantly, of all the techniques, email is still the fastest way of reaching your target audience and getting their consent regarding subscription.
Some Jaw-Dropping Stats
- After colleague recommendations and thought-leaders, email is the best influential source of information.
- 86% of business professionals use emails for business communication
- Email tops the list of channels utilized for revenue generation, according to 59% B2B marketers.
- 73% millennials prefer emails for business communication
There are quite a few statistics in favor of email marketing and promotions. And they don’t include some really practical advantages you’re going to get from emails.
Advantages of Email List
Here are a few reasons (along with benefits) to have an email list for blog promotion
1. It’s Your List
If you’ve been using Facebook, then you’ll be definitely familiar with its algorithm, which keeps on changing from time to time. It’s kind of making people tired. With such kind of changes, social networks send a clear message that you cannot own your followers.
On the other hand, your email list is going to take a while to change – you might lose a few subscribers who have changed their email accounts or have gone inactive. Once you have a dedicated email service provider, like GetResponse, all you need is download the .csv file from them, and own that list.
2. Email List Give You Some Control
Email account holders have different priorities. Some of them check their emails weekly, while others do it daily. Then there are some people who check their inbox twice or thrice in one day. So, your chances of getting immediate traffic are more as compared to social media channels.
By sending an email invitation to every individual, you have better opportunities to get the traffic on your sales page or landing page. It simply means, when you want to sell something, you have a crowd to listen to you.
3. You Get to Someone’s Personal Space
Unlike social media where there is too much distraction and everyone’s screaming for attention, the email inbox is a personal space where your message can be read and understood without any external interference and distraction.
So, email list gives you that unique advantage of building up a strong relationship with your prospects. With engaging and informative emails, you can create better awareness and build trust as well.
4. Think About Automation for Quick Email Marketing
Again, if you have a smart service provider, you’ll be able to send customized emails, all fully automated. For example, you have an email template for the people who’ve subscribed for email notification 5 or more days ago. That template can’t be sent to someone who just opted for a subscription. Then there’s a different email for the person who clicked on the link mentioned in your email.
So, depending on the nature, your email service provider sends different types of emails to different groups of subscribers.
5. Emails Offer Better Conversion
Sum up all the above benefits, and you’ll get to the bottom line which is:
If someone opted for subscription, he’s likely to convert. Even if he doesn’t for a while, you’ll have a lot of opportunities to get him down your sales funnel.
With an email list, you can scale up your audience pretty easily and you can create highly customized emails according to the taste and preferences of the people.
Email is the most direct technique of reaching your audience. And it’s arguably the easiest method to know their consent. If they opted-in as your email subscriber, that’ll pull off half of the burden from your shoulders.
It depends on how personal is your email. The more personal it is, the more powerful it will become. As your reader gets direct messages from you, it strengthens the relationship. Emails also let you tap into-self-selected people from the list of most interested readers, which is the best way of driving targeted traffic to your blog.
Email allows you to communicate your proposal directly to your audience, especially when you want to promote your product or service or drive traffic to your new content.
So, plan your email marketing strategy, and start building your email subscriber list. With the help of handy tools like GetResponse, you can maximize your traffic and get high conversion through customized emails.