Getting Traffic From Twitter to Your Website - Infographics
Traffic

Getting Traffic From Twitter to Your Website (FREE)

Struggling to get traffic from Twitter to your website?

Seeing other websites and blogs killing it on Twitter – increasing followers, getting engagement, and more importantly, gain organic Traffic for Free – is obviously tempting, and you should be eager to learn the art to do it yourself.

When it comes to trending, engaging an audience, and sharing new stuff, Twitter is an ideal place. Therefore, entrepreneurs and marketers have been investing in this platform more than any other social network (Facebook’s an exception though).

So, what’s your Twitter Strategy?

The Twitter strategy:

Twitter strategy

No need to stress already, because there’s no rocket science involved in harnessing the power of this noisy platform. If you work on the basics and follow simple hacks, that would be enough for you to easily tap into your audience and get them to your website. The rest – conversion, sales, etc. – is your thing.

If you haven’t started yet, or you have pretty low followership on Twitter, these tips will help you get noticed by the influencers that matter to your business the most. So, let’s get started.

Add Visuals

Visuals for Twitter

Twitter is not the text-only platform. There’s a wide variety of visual content. Twitter auto expands the images in your tweets. That means adding images to your content is more than important now. 

Studies have shown that tweets with image links get twice as much engagement as those without them. 

While tweeting, press the camera button on your mobile or desktop to immediately upload an image and attach it to the tweet. In this way, a link to the photo is created. You can also preview the image before posting it. 

  • The Images on Twitter should not exceed 3MB size. 
  • The format of the image must be GIF, PNG, or JPEG.

No need to scale it manually as the image will be automatically scaled. Plus it will be saved in your user gallery. 

Adding images: So, add stunning visuals (links) to grab attention and get retweets and shares. Choose images featuring a strong focal point that draws attention to one particular point.

You can find high-quality images (no copyright) on these image portals:

Use relevant image: When adding a link to your post on the blog, make sure that the image link should be directly related to the subject of your post. For creating the images of your own, you can use GIMPSkitch by Evernote, or Adobe Photoshop

Highly clickable image: The image that has the potential to get a high number of clicks includes: 

  • A headline of the post appeared in large text
  • The headline is centered while the image appears behind the text. 
  • The image in the background must be relevant to the original post. 

Tease Your Twitter Followers

The idea is not to give too much information about the content in your tweet. Keep the reader guessing so that he clicks on the link to get to know the entire story. 

So, your tweet must have these features:

Use plain and easy-to-understand words to get a quick response from your audience. 

How can you tease your followers? Very Simple!

  • Ask questions that need answers.
  • Don’t go full-stretch. Keep your tweets within 130 characters to increase the chances of getting more clicks. 

By giving more room for others to retweet your content will not only help you get more visitors but also improve engagement on Twitter, eventually, you’ll get better ranking and more traffic. 

Be Repetitive 

Be Repetitive

Who said you cannot repeat the same content a number of times? Yes, it’s bad to do so, but when you do it tactfully, it’ll be beneficial. 

See, people tend to miss updates on Twitter. If you think your content has something Really Awesome, that your audience will feel disappointed to miss out, you can share it again and again by altering the text and images in your tweets. But make sure it’s not annoying for them.

Here’s how you can tweet the same link three times with different content.
First instance: Tweet the original headline accompanied by an image link from the blogpost.
Second time: Include a quote accompanied by a link to your article.
Third time: Tweet it with a different image, article link, and a curious question that has the answer in your post. 

Schedule your posts with Buffer or HootSuite keeping in mind the best time of the day when your Tweet has maximum visibility. You can also tweet the content on different days, but don’t repeat the same thing more than 3-4 times. 

You can reshare the same old content after a few weeks, even months, as long as it has the same relevance. For instance, if it’s evergreen content, it’s worth a reshare every month.

Hijacking Your Bio

Twitter

Now that’s a creative Idea!

When people see you in someone else’s stream or find you in Who to Follow bar, they’ll normally see your profile image, your name, and most probably, your tweet. To find out more, they’ll tap on your profile. 

The first thing they’ll notice in your bio is your header photo appearing right at the top (you know that already, don’t you?). But maybe what you don’t know is, you can hijack your bio. How?

  • Add a CTA
  • A short link to your website’s landing page
  • The page must be optimized for Twitter users. 

Furthermore, you can utilize the website field to add your latest post or the most popular content on your blog.

This calls for regular updates, right? Quite right, but think about the message it sends to the audience.

  • You’re always present on Twitter, to help and support your audience as well as other people.
  • It gives the impression that you like to keep sending new information to the masses. 
  • People will find you creative, so they’ll definitely come to learn some tricks from you.

Finally, use power words to compel your visitors and readers to take the right action – click on your content. 

BONUS – Other Quick Tips

  • Follow the “submissive” approach. Ask your audience through Twitter Polls and let them help you find content ideas. Let them mention the issues and challenges they face. Then create content that better address their problems and provide solutions. 
  • Build relationships on Twitter by tweeting other people’s content. You can come up with your own input (your blogpost) to take the interaction further. Adopt the 80/20 rule to market your product and services. 
  • Hashtags are more engaging than normal tweets. So, use them sparingly in most of your Tweets. Use hashtags.org to brainstorm suitable hashtags for your tweets and posts. And you can find trending hashtags on WhattheTrend to cash on to any opportunity.
​Read More
Driving More Traffic From LinkedIn To Your Website - Infographics
Traffic

Driving More Traffic From LinkedIn To Your Website

Looking to drive more traffic from Linkedin to your website? You’ve come to the right spot.

There are as many as 48 eye-opening facts about linked in that say, “You should be on LinkedIn selling your product or services, promoting your blog, and do the digital marketing”. In fact, you SHOULD think about utilizing this “0.5 Billion-People Property” to maximize your website’s traffic.  

  • LinkedIn is a “Destination for People to Connect with Peers and Learn About their Industry”, according to Jimmy Daly, a marketing director at Animalz with over 500+ connections already on LinkedIn.  
  • According to Econsultancy, “LinkedIn is now responsible for a staggering 64% of all visits from social media channels to corporate websites.”
  • Even better- LinkedIn is amongst the Big Three Network that drives 90% of the entire social traffic to the B2B sites. The platform tops with a solid driving force accounting for more than 50% traffic to the websites. 

Where to get started then? If you’re thinking about harnessing the power of LinkedIn for Free, this 10-minute post is a MUST READ!

Without further ado, let’s get started with it!

Get Your LinkedIn Profile Optimized

LinkedIn Logo

Pretty basic, and must, the LinkedIn profile should look professional and appealing because it has a strong potential to drive traffic to your website, more than any social network. 

Starting with the basics first: you need to have a good headshot, followed by a brief introductory summary that entails what you do and your work history. Here are LinkedIn Profile Tips from Aaron Clayton-Dunn

  • The summary should clearly explain your work and includes what you like to do.
  • Be honest, concise, and use bullet-points when required.
  • People should find it easy to contact you via LinkedIn, email, WhatsApp, etc. 
  • Revise and perfect it before publishing your profile. 

How to Drive Traffic With Your Profile?

  • Add links to your popular blog posts, eBooks, videos, or other digital media. In the “Summary Section” of your profile, you can post links to your posts. They must be inspiring and irresistible to get clicks on your webpage. Add details about the post.
  • The media will reflect in your Summary and people will see it as the first thing when they view your profile. So, it must be spot-on. 
  • LinkedIn also asks you to include your projects or publications at the bottom of your profile. While this is a way to create external links, we recommend you to stick to the Summary and get the maximum exposure. 

Join Groups

Build Your Team

The first thing to do after creating your profile is joining relevant groups and actively participating in them to attract the members to your profile. And then you can get traffic for your website. But how?

Follow the golden rule of marketing, “Give Something to Get the Traffic”. What do you have? Three things, basically: Knowledge, Inspiration, and Value for time. 

This massive LinkedIn directory will give you a great start to network with potential customers as well as peers. You might have to engage in discussions to convince people to visit your website. You can do so by helping them in these discussions. You’ll surely get profile views that will lead to more traffic opportunities. 

So, what exactly should you do? Where to get started? 

Follow these simple steps:

Step 1: Browse the directory to find relevant groups (you know how to use filters, right?). Join the most targeted groups to start with, then start participating in them. Soon, you’ll get notifications and emails, which is a good thing. 

Step 2: Before participating, read the “Group Rules” that outline how you can save yourself from getting banned. This information is often published on the “About” page of the group.

Step 3: Start with the formal introduction – A casual salutation followed by a brief introduction about yourself and your business. You can add a link or two to emphasize what you do. But don’t just start to sell yet. 

Step 4: The next step is to participate in conversations and discussions. You can do so by providing guidance and appreciating other members. Here, the goal is to attract profile views, not traffic. 

Create a Group

To build a community, LinkedIn groups are great. And there are some hidden benefits too. 

Based on the activity of the group, you’ll start getting notifications through email from LinkedIn. Which is a great feature to explore:

  • The people who became members of your group will get notifications automatically, based on the frequency of posting.
  • Now, your content will get sent to them without you having to send them emails by yourself. LinkedIn will do it for you. 
  • People will get the notification and when they click on the article, they’ll land directly to your website. 

So, what should you do to make your group more active, and drive traffic to your site?

  • Link your group from your blog
  • Send invitations to your social media followers and email list to your group.
  • Invite the contacts on LinkedIn
  • Group descriptions and titles should be easily understood by the people.
  • Bring to the table some interesting topics, points of discussion, and attract thought-leaders.
  • Be regular with posting new topics and discussions.
  • Manage daily interactions. You can appoint a moderator to manage all the activities.
  • Get consistent feedback from your group members.
  • Follow this Online Community Building Guide by Mack Web

Make a Company Page

With a LinkedIn Company Page, you link your employee’s profile to the page so that you can share updates to let everyone see what’s going on. In this way, all mentions of the company by you, your employees as well as their contacts will link directly to the company page. 

Company pages normally feature jobs and information related to products and services. Company pages also rank well to attract organic traffic from the search engines. 

Share More Often

Share More Often

You need to share content from your LinkedIn Company Page as well as your personal profile. You can follow this Comprehensive Guide by Buffer about LinkedIn Marketing for better results.  

Here are some quick tips on what type of content you should share:

  • Add industry insights – Stats, facts, and other easy-to-share information.
  • Include Videos and Images in your posts to drive more engagement. Add high-resolution images although LinkedIn will show these images in thumbnail. By continuously sharing media-rich content, you’ll be always exposed to a larger audience.
  • Refrain from oversharing. According to LinkedIn, 20 posts per month gives you a good reach of 60% unique audience. Plus, 3-4 updates per day will easily get you to 80 posts per month. 

Conclusion

While incorporating a LinkedIn Share Button to your website and Republishing Content on occasions are other handy tactics, these are pretty basic for almost all the social networks.

However, the above-mentioned guidelines are more specific to LinkedIn as they offer a unique way to market your product and service and drive traffic to your website for free. 

Did we forget anything to mention? Please don’t hesitate to let us know.

Also if you like this kind of strategy, you should take a look at this article about Attracting Facebook Traffic for Free.

​Read More
Getting Traffic From Facebook to Your Website - Infographics
Traffic

Getting Traffic From Facebook to Your Website

Although digital advertising, SEO, and Custom Content are very good at improving your website’s traffic, Facebook has always been a great traffic generator for any business. According to Shareholic, Facebook drives more traffic to a website than any other social network today. These social networks include Twitter, Reddit, YouTube, etc. There are quite a few benefits to drive traffic from Facebook.

  1. Your website will have more opportunities to convert visitors into customers. Since, you’re getting the interested audience from Facebook, unlike other traffic-boosting options, your chances of converting them will be much better. 
  2. Increased traffic always helps in ranking. That means your chances of getting discovered by web surfers will increase. 
  3. With more people coming to your website, those who’re landing directly via search engines or PPC ads, can check your Facebook page and become FB followers. 

So, getting traffic from Facebook offers multiple advantages to your online business.  

How to Get Started

Platform-Wise Content Marketing

There are loads of convincing proofs of how businesses have benefited from these tactics. And when you think about getting traffic for Free, it will be worth trying.  

So, first of all, you need to understand how Facebook and your website are linked. Your Facebook page is just like an event happening in your backyard, or front lawn, while your website is the building where everything runs. Facebook page is a place to introduce yourself to the audience.

By getting to know you on your page, they can decide whether they should go on and start a relationship. 

  • Some of them will feel connected to your product and they’d immediately book an appointment then and there. 
  • Most of the audience will take some time to do so. Meanwhile, they’ll learn about you and reach to the decision whether to proceed further. 

Your business page on Facebook opens doors to your practice. It’s like an opportunity for the people to peek inside and see for themselves what you’re up to. 

So, the secret is to make your page accessible to the people and provide as many opportunities to connect as possible.

Page Optimization for Website Clicks

Page Optimization

Put the link to the homepage on the appropriate places of your Facebook page. For example:

  • The about tab
  • Every event page
  • Each post that sends an invitation to visit the website

Meanwhile, don’t forget about the Milestone. 

  • If the milestone says, “Moved to New Address” there must be a link that leads the audience to the specific direction-page on your website. 
  • If the milestone is about offering a new service, your website’s service page should be linked with it. 

Add a CTA button to your profile page. Facebook offers this button right next to the Like button, on top of the profile page. Link the CTA to the best page on your website – mostly a homepage. Another benefit of the CTA button is, people can reach you via email, phone, or messenger. Or they can book a service.

Post Fresh Blog Content Consistently

By consistently posting fresh and engaging content from your website is probably the best ploy to drive organic Facebook traffic to your site for Free. If you keep posting engaging content on other’s blogs or channels, you’re actually diverting traffic to their websites. 

The key is to consistently upload engaging content, whether videos, tutorials, images, text-based articles to your website so that you’ll have many opportunities to share this content on Facebook.

So, even if your blogging consistently just to give yourself more opportunities to post fresh content on your Facebook page, you’re actually giving Google more opportunities to rank you better.

Optimize Content

When you share anything on your website, on your Facebook page, make it easier for the audience to share it on their respective pages. You can add a social sharing button to your blog posts because visitors can share the content on their timeline with a simple click.  Take a look at the sharing functionality on Facebook Help.

Add Big Images

Big Images

It’s a no-brainer to include images that increase your engagement. People interact differently with image-based posts.

They’ll simply Like the post. If they feel like sharing their thoughts, they add comments.

Plus, photo-based posts often get more shares and clicks than other content-forms, because most of the Facebook users are mobile users and they’re happy with images compared to long videos or text-based posts. 

The image should utilize every pixel allowed by Facebook. The standard allowance for photos on Facebook is 1200 x 628 pixels. So, make sure your image fits perfectly into the slot.

You can make your image cleaner and crispier by doubling the pixel dimensions. But make sure that the image must have a 150 DPI ratio (dots per inch). In this way, when the image undergoes Facebook’s compression, it will not lose its crisp.

Compelling Text

You can win or lose the ‘clicking opportunity’ because of the text you post on Facebook.

The descriptive content should have enough information, (and compelling information) that the reader should feel like clicking on it to visit your website from Facebook.

At the same time, your text should not sound spammy. So, what should you do?

Here are some tactics:

  • The content should not be a clickbait. There should be strong reasons for the visitor to stay for a while and move forward into your website’s conversion funnel. If the visitor clicks the image, comes to your website and leaves immediately, it’s a bad indicator for Facebook as well as your website’s overall ranking.
  • Writing in all-caps kills the smoothness of the text. It’s almost equal to shouting. So, don’t use all-caps unless it’s an odd post stressing on something really important.  
  • Your writing should be friendly and conversational. Write the way you talk to your guests in a front lawn barbecue. Add humor where needed. Make it sound like you’re chatting. 
  • Blog titles should be engaging and compelling. The blog title appears in your FB posts by default. So make your blog titles irresistible to get click-throughs. 

The Best Part – Getting Relevant Traffic to Your Website

Getting Relevant Traffic to Your Website

Your website is niche-specific, right? So, you want interested people, half-converted. That means, you’ve done your research into the audience and you have a base of potential customers who’re more likely to get converted than ordinary FB users. 

We’re about to disclose a high-potential Facebook Traffic Stealing tactics that can increase traffic as well as conversion multi-folds. So, brace yourself for it. 

How to Get Half-Converted Audience

For this purpose, you have to do your homework first. Just follow these quick ’n’ easy steps.

  1. Do your research on the industry’s top influencers and niche leaders. You may want to follow some of them (at least 10). These top leaders will have a great number of followers who are consistently interacting with their posts. 
  2. First, you have to find the post with the highest engagements. Getting such posts will be quite easy since you’re on their Facebook page. 
  3. Secondly, you need to make sure that the posts are related to what you sell. And the audience comments are indicating a certain problem that’s more likely to be solved by your product. 
  4. Take a moment and note down all those people who’ve interacted with such posts. 
  5. Send them invitations to visit your page. The message should address their problem and how your product can solve those problems. 
  6. You may want to spend a week or two to send highly targeted invites, plus a few more days to build a list of followers and subscribers who are more than likely to convert. 
  7. Sending resolutions to those people in private, or mentioning their problems in your posts makes more sense as you can get a more desirable response from such posts. 
  8. Don’t forget to update your website according to the specific needs of these potential customers. So, when you send a link to your page, they get the answer to their query.

And Voilŕ!

You’ll get targeted (free) traffic to your website thanks to Facebook.

​Read More