Quora For Business: Here is How To Do It Correctly - Infographics

Quora For Business: Here is How To Do It Correctly

What if I tell you that a service that is actually used for questions and answers, Quora, is not your average answer finder anymore? Well, it’s bigger than that! People use Quora For Business: Here is How To Do it Correctly.

From the lame questions like “If Einstein was so smart, why did he die?”, to engaging questions such as “What are the most common mistakes first time entrepreneurs make?”, Quora has got answers for everything.

Now, you must be wondering how this basic question-answer service will actually help you boost up your business? Read ahead. 

How To Do It Correctly

Quora For Business

Quora has a vast community all around the world that includes the users who freely moderate the service along with the actual team of moderators. 

The users can upvote, downvote, and report the answers based on relevancy, spam, correctness, and improper content. The most upvoted answer is displayed on the top, while the most downvoted answer is placed at the bottom. 

Quora is ‘super’ SEO friendly (the top voted answers rank up in the search engines when searching for related keywords). Therefore, it can be an amazing place to market your business. 

Now, this might seem like a piece of cake, but it isn’t. You’ll only be able to get some fruitful results if you do it correctly and relevantly. Read the following steps to build your business or brand visibility through Quora. 

Start With The Profile

Don’t be another unnoticed and irrelevant business in the pool of unsuccessful businesses on Quora. Do you know what they did? They didn’t set up a proper company profile

Yes, a company profile is very important for the authenticity and visibility of the business. Therefore, start by writing the company name (or company topic) on your About page, and then add logo and description as well.

But, there is a little downside to it that anyone can make modifications to your page (just like in Wikipedia), so keep an eye on that regularly. 

Also, complete every field given on the form when registering for the Quora. A complete profile builds users’ trust on your profile, and also creates improved visibility (cherries on the top).

Answer Relevantly

Post Solution on Quora

This should be obvious enough. Once you have decided on the topic or the service your business provides, search only for the questions that are relevant to your business. 

Like, you can not talk about your car repair service on a question related to beauty or fashion.

This is the time where keywords matter. Look for the keywords that match your business, and answer only to those questions where it fits. 

If you start answering here and there, users will start downvoting your answers, and thus, you’ll end up having a suspended account (which obviously you don’t want). 

Be Active and Engaging

The Iceberg Effect Book Offer

Everything works in a “give and take” manner. Don’t be too selfish when it comes to engaging with the content shared by others.

Follow the questions and answers, and the people who participate in them.

Also, upvote the answers you like. The upvotes appear on the user’s notifications section, thus getting some eyes on you and eventually follow backs (that’s all you want, some recognition). 

Don’t Self Promote

Don't Self Promote on Quora

Okay, this might sound very weird, but trust me, it is the best way around. Don’t make your answers look like a marketing copy, don’t ever.

Your business topic is home ground for you. Answer the questions wisely, without making it look like a cry for attention for the business.

People will start noticing your business themselves when they are satisfied with your contribution. 

Don’t Only Answer, But Question As Well

Questions are equally important as the answers on Quora.

Well, you might not believe there is also some reward for the best questions like for the best answers

So, a good business also asks engaging questions to get feedback from the people out there.

Also, don’t ask a vague question, make it the right question while sprinkling some interest over it.  

Below is a short video about Quora Hacks from the Master himself.

Overdoing Always Kills

Here we are talking about overdoing of two things, over answering and overselling. 

About the over answering, don’t drown in the flow. Quora lets you answer only 3-7 questions per week, and if you exceed this limit, you’ll be penalized for the misuse of Quora policies that might suspend your account too.

Users can still see the details about your removed answers (uh-huh, some bummer for your company’s reputation). 

And about the overselling, over answering is directly proportional to the overselling. Self-promotion counted as a cry for help (well, most of the time).

So, adopt one tactic, casually sliding your business into your answers. 

Use Quora To Keep An Eye On Your Competitors

Since the Quora community is huge, people always have something to talk about. This makes it easier for you to carry out your competitor research. 

Quora allows you to follow the topics. And, by doing that, the questions and discussions related to those topics will pop up on your feed. In this way, you can look for competitive brands and businesses on different discussion threads. 

It is no shame to learn a thing or two from their marketing tactic.

However, don’t copy their style or ask people to check out your business rather than your competition’s (that’s an awful thing to do).

Participate on your own, and set up your own style to reach out to the people. 

Final Words

This marks the end of my article “Quora For Business: Here Is How To Do It Correctly,” and I hope that now you have a little head start too. 

The key to gain customers for business is patience and steadiness. You can’t expect the fame overnight (unless you are a celebrity and starting up a business).

Therefore, keep your game up on Quora as well as other platforms and wait for the fruitful results. 

After all, hard work pays off, be it an exam or a business.

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Future of SEO: What You Need To Know - Infographics

Future of SEO: What You Need To Know

What, in your opinion, is the future of SEO?

And I’m not talking about what Google will appear to be in the next ten years; I’m talking about how our sites will rank in the future. What criteria and standards will be set?

Web search has transformed from a useful tool to a significant aspect of our lives today. And it is, without doubt, one of the biggest industries in the world. SEO is how we use this search to the advantage of our businesses and brands.

Search engine optimization is how we are discovered online. And while the fundamentals are the same in the last couple of years, SEO methods may change drastically in the future.

Search Engine Optimization Today

Search Engine Optimization

In previous decades, SEO has made some exciting improvements. Several of the strategies that were used even a year ago are now outdated. And it’s not a reach to believe that the methods we are practicing now will be out-of-date in the next year.

Ever concentrated on pleasing their users, search engines like Google and Bing are continually renewing their software to guarantee continued progress and market dominance.

Current updates have added the use of curated data to give:

  • instant information,
  • the segmentation of users based on their position and devices,
  • and the prioritization of unique content (in a critical sea of unoriginal images, text, and video).

To begin, let’s sketch the shifts we see happening in the future of SEO.

In the last decade, SEO has gone from quite rightly “stuffing” the key phrases you want to rank for. Into every part of your website to a complicated process that is primarily centered on the experience of the end-user.

We expect several “shifts” or trends to influence the future of SEO in 2020. Of those, we’ve recognized the top four below.

Changes we expect in the Future

Change 1 – User Intent

New updates to search engine algorithms have become better at equaling search results based on our intention and common language patterns.

In simple words, if you were a travel agent 20 years ago, you might fill your content with terms like “flights” and “airplane”.

You would expect that, when someone ransacked one of these words, you would be one of the first to show up in their results page.

Now, though, based on your geographic location and your search history, these research terms will give you very unusual results as they consider a very distinctive intent.

For example, when I Google search the word “airplane” today, it thinks I don’t want anything to do with jet-powered flying machines. Instead, it populates my first results with information about the timeless 1980 satire film starring Leslie Neilson and Kareem Abdul Jabbar.

Google Search

Not sure what that tells about the way Google observes me, but it’s dead right on what I assume to see based on that search term.

That might look like a ridiculous example, but it’s symbolic of one of the most critical trends in SEO in recent years. Where SEO was once formulaic and anticipated, it is shifting increasingly more and more individual and serendipitous.

We foresee this trend to proceed in 2020 and beyond because a search engines’ primary focus is its users. In other words, Google’s top precedence isn’t improving your product or service (for free). They’re involved in the pleasure of the people using their search, and highly personalized results mean happy users.

If Google has billions of happy users who come back time and again, they can turn around and charge us to reach them in the form of ads.

This thought process has driven to what some are calling, albeit moderately ominously, the death of organic search, and the second shift we see in SEO.

The Iceberg Effect Book Offer

Change 2 – High-Quality Content Is Crucial

Online advertisements still work for driving business, but we will see that they’ll get even more valuable in the coming years. And regrettably, there’s no guarantee that consumers will react to your ads. 

Do you know that Ninety-one percent of total ad spend is viewed for less than a second; this led to a $38 billion in digital advertising spend lost in 2018.

That’s why producing high-quality content is an imperative element of productive SEO strategies.

Users want content that is appropriate, effective, and up-to-date. And that is what Google tends to compensate for with higher search engine rankings.

People go to search engines with queries, and your web page needs to give answers.

Content must be well researched and develop a relevant structure that makes it effortless to search and read. Here is a well-informative blog about how to create evergreen content.

Change 3 – Voice Search

Over the past few years, the searching style of people on search engines has changed completely.

Usually, people used to do searches by entering simple words and phrases on search engines, which in the IT world are known as Keywords. But as soon as we entered the smartphone era, things changed.

The smartphone technology made life easier by providing maximum results with minimum effort. The Voice search feature is the most popular among people all over the world, and it has become a part of daily routine.

Introducing the voice search feature on your website will be a good initiative resulting in getting more organic traffic.

Voice search feature will make a good impact on SEO. As it provides the user ease in searching and getting relevant information just by speaking, it is more like talking to a person and getting your answers instead of typing in search bars.

Keeping in mind that the search engine must have to be efficient and sensitive enough to get the user relevant information just by receiving vocal commands.

2020 is the decade of smart technology, and to sustain in the market; you need to adopt new trends and update to the modern features to stand out in the IT world.

Change 4 – Focus on Speed and the “On-the-Go” Mentality

“On-the-Go” Mentality

We are in an era that is always on the go, and we have no time to spare.

 In my personal opinion, the future of SEO lies in speed. Many SEOs might believe this starts and ends with the website speed, but there is a lot more to it.

Because of the improvements in customer technology, we’ve connected anywhere we go. And this has enabled users to use a fast-paced, ‘on-the-go’ intellect, whether they are on the go or not!

In other words, if your website, your content, your response can’t be reached quickly, then it’s going to be ignored.

This is why we demand to think ahead about site speed.

The content that we are producing needs to be identified, yet enlightening. How we are doing, it needs to be quick yet compelling. We need to give the reader precisely what they are looking for in the least time possible. And they need to be able to access it—whether it is an organic search or through inner linking—as quickly as possible.

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10 Common Affiliate Marketing Blunders to Avoid in 2020 - Infographics
Affiliate Marketing

10 Common Affiliate Marketing Blunders to Avoid in 2020

The concept of affiliate marketing is very straightforward. You make money by promoting another’s product. In essence, if you successfully market a product and increase its sales, you get a share of the profit. Despite how straightforward the concept is, there are a few common mistakes that affiliate marketers end up making.

Don’t worry though, we’re here to help by tackling the top ten affiliate marketing blunders.

10. Thinking you’ll get rich quick

Thinking you’ll get rich quick

Affiliate marketing is a popular job choice because it requires little investment and has a lot of return. However, you won’t end up becoming a millionaire overnight. In order to make huge monthly commissions, you’ll need a lot of commitment. Here are a few pointers to remember:

  • Research is key. Find out the story to your competitors’ success and compare that to what you’re doing. See where you might need to change your strategy.
  • Self-analysis is important. Never be afraid to accept constructive criticism.

9. Not being a quick learner

In the online world, everything is happening quickly, trends can change in the blink of an eye. If you aren’t up to date and well informed it might negatively affect your online presence.

For example, are you aware of the Iceberg Effect? This is something that wise affiliate marketers already know and what makes them part of the 1%.
If you want to know more about the Iceberg Effect, take a look at this book from Dean Holland in which he explains what it is and what is what he calls “the next generation of affiliate marketing”.

8. Not trying new things

Trying everything

This is my moto with Neat-Revenue: “Trying everything”.

I’m not telling you to jump on all marketing tools and offers you receive by email. I’m speaking about Split-Testing.

Sticking to one idea that makes you comfortable will only get you so far. Being willing to try new things is important when launching campaigns such as ads or email campaigns.

For example, in an email campaign, you can mix things up by using two different subject lines for the same email, experimenting between plain and HTML emails, and even creating personalized messages for your users.

Below is a short video that explains what is Split-Testing, also called A/B Testing

7. Promoting too many products

Quality over quantity should be your mantra. A common mistake made is promoting too many products in one go.

Being overenthusiastic and over-ambitious is never a good idea. You’ll end up with too much on your plate with not enough time to dedicate to each product. As a result, you’ll begin to compromise on quality for quantity and you’ll end up attracting less traffic on your website which can be a fatal mistake for your career.

Not to mention that you’ll need to deal with many different affiliate platform, making harder to follow your stats and track the results of your marketing effort.

Russel Brunson from ClickFunnels uses to say that “you should focus on promoting only 1 offer until you reach your first $1M. Then you can start again with a new product/offer/service…“.

This is so true, and this is something you should keep in mind when you’ll start doing affiliate marketing.

6. Designing a website of low quality

Low Quality Rating

Web design is another factor that requires a quality check. Slow page speeds, too many ads, and a scattered template will only drive potential customers away. Even if you do end up improving your website, the damage will have already been done.

Your website is your salesperson. Take time to groom it so that it serves the customers to their satisfaction. You don’t have to be a web designer, all you have to do is enlist help from platforms such as wordpress.org that help set up websites for free.

5. Not tracking your website’s performance

Content SEO Analytics

Paying attention to your website’s performance is vital. Your website is where all the magic happens and a slow website means you’ll have lower traffic. Tracking and optimizing your data is of utmost importance.

There are several tools available such as Google Analytics or even paying for a powerful web hosting that might be a solution. Otherwise, enable gzip for image compression to increase the speed.

For example, below is the result of our effort to improve page speed at neat-revenue.com (visit https://developers.google.com/speed/pagespeed/insights to get insights of your site)

Page Speed for Affiliate Marketing

4. Choosing the wrong niche

Choosing a niche is one of the most important decisions you make when entering this field. There are several prominent niches that are immensely profitable such as health products, organic food, and the mattress industry.

However, if you pick up any of these niches without any interest or knowledge, you’re doomed to fail. Not only will you have competition, but because of your lack of passion and understanding, you will fail to stand out amongst your competitors.

Another blunder you can end up making is going for a niche that doesn’t attract buyers, rather it only attracts people looking for information. These niches can include sports news, game cheats, and entertainment gossip.

A quick tip in avoiding such areas is to always choose a product that should add some value to consumers.

3. Flooding your posts with affiliate links

Affiliate Marketing Links

Posting too many affiliate links is never a good idea. Mainly because they aren’t of any use to the readers and they don’t look professional.

Try to place them in a scattered manner under subsection or right at the end.

Try to cloak the affiliate links to make your website more aesthetic. You can do so by using the WordPress plugin Thirsty Affiliate (the one used on this website).

2. Recommending something you wouldn’t buy

A thumb rule to affiliate marketing is to only promote those products that you have tried out and have gained your trust as a buyer.

Your own personal experience will encourage a genuine recommendation. Your target market visits your website because they trust you and are relying on your recommendation.

Don’t promote products just for the sake of making money since that is unethical. Similarly, don’t try to oversell. Your reviews need to be genuine and if you come off as a pushy salesperson who doesn’t have any weight to his words, you won’t manage to make a name for yourself.

For example, I’m currently promoting the book the Iceberg Effect. I do it because I bought it (I even have a dedication from Dean Holland), I read it (3 times), and I know it is a fantastic book to read, especially if you are hoping to make money with affiliate marketing nowadays.

Affiliate Marketing Iceberg Effect

1. Ignoring SEO

SEO for Affiliate Marketing

Search Engine Optimization is an organic way to draw visitors to your website. Having good content is only one part of the equation, you need to make sure that you format your content in a way that it shows up on the top of a Google search.

If you have good content that isn’t optimized, a little benefit can be derived from that content. 

SEO should not be kept as an afterthought.  Rather your work should be planned in accordance with SEO. In order to do that you need to do your homework on SEO research in order to have a set of guidelines to follow that will create the right format and content that will get maximum views.


Affiliate marketing may seem like a daunting market to enter but armed with the right knowledge and advice, you can easily make a name for yourself.

Patience and perseverance will take you to the finish line.

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Here Is How AI Will Impact Blogging - Infographics

Here Is How AI Will Impact Blogging

Being a blogger is not a piece of cake as it may seem, you might not be in an office environment, but you are in that state of mind. But don’t worry, just like in all other fields, Artificial Intelligence (AI) has also made its way to the blogging world. And, Here is how AI will impact blogging. 

Take a look around, and you will barely have a sight not surrounded by machines and robotics. From a small appliance in your kitchen to your car, everything is using Artificial Intelligence tools. And, blogging being the ‘thing’ of the decade has started grabbing the attention of AI pros.  

Here is how AI will impact blogging

1. Choosing The Right Topic

Topic from AI

Blogging is a vast field (often considered endless), open to all subjects, but you have to choose the right one to attract the readers. Talking about a blog, it is either a ‘hit’ or a ‘miss,’ there is no in-between. The entire game depends on what you offer to the readers.

People who plan to start blogging often have a clear idea of the niche they wish to work on. There can be a possibility that you make the decision first and then choose to decide the topic. It can be a little difficult for the second lot to pick one specific genre from a vast sea of topics.

This is the essential part, as it is from where you start your journey. This is where it can be clearly said that Artificial Intelligence will impact blogging as there are AI tools that can pick topics for you, through different search engines.

These topics can be the ones that are most trending and highlight opportunities regarding themes and subjects that you can work on.

2. Making Content Quality Better

Making Content Quality Better with AI

Presenting your idea in a blog cannot be defined more precisely than “there’s a difference between being messy and creatively organized.”

Getting detailed information about something is no big deal now, thanks to Google. Write a word, and you get hundreds and thousands of blogs and articles. However, of all those blogs, the winner must be one, and it’s the best content which, steals the show.

The quality of content a blogger has to offer over the quantity attracts the readers. This is where artificial intelligence jumps in. Software that uses artificial intelligence can read and analyze the content, and further suggest improvements that can be made.

The Iceberg Effect Book Offer

3. Delivering The Right Message With Correct Grammar

Correct Grammar With AI

Chose the topic? Created the content? What’s next?

Once you have your content ready, make sure it is delivered in the right way. Will the readers, perceive what you are trying to convey, or they might get a different meaning? Just a slight difference in sentence structure can entirely change the meaning.

So, the next big thing is grammar; which, obviously defines your text. Artificial Intelligence offers some grammar checking tools that highlight grammatical errors such as punctuation and incorrect spellings.

This does not just help in making the content better but saves a lot of money. Not to forget, time is money; this cannot be truer in the world of blogging. As proofreading and editing is a full-time job on its own.

4. Think, Enter, Send. The Blog Is Ready

The Blog Is Ready

Machines have made our lives easy, just a few clicks, taps, and the job is done. Similar is the case with machine language, artificial intelligence can get your work done with a little effort too.

When we talk specifically about creating the content, artificial intelligence will impact blogging in many ways. Looking at the brighter side, there are AI tools that need certain specifications and data entry to create the entire content for you. Sounds so cool and easy, no?

Not to forget, there are always two sides to every picture. Let’s have a look at the second one; the content created by AI will be more with facts and figures rather than on ground realities. However, without any doubt, the quality of content would not be compromised.

5. Publishing The Content

wordpress cms

When you pass all the stages mentioned above, it seems like you made it to the end. But it would be more suitable to call it the beginning of an ending. This stage is itself a whole new process to find a suitable platform to publish your content.

Everything looks good in the right place, and so will your blog. Publishing an excellent and detailed makeup product review on a health and fitness website would not get it anywhere.

Artificial Intelligence will impact blogging in a way to help bloggers find a suitable platform to publish their content. This would bring in similar content on a single platform, hence, increased competition.

6. Quantifying The Outcome

Quantify With AI

It is easy to measure success, where there are numbers and figures involved. So, how do you quantify success in blogging? Success, in terms of blogging, is the number of people reviewing and saving our articles (basically, how good are you at reaching out to the world).

This is a general way to see the progress of your blog. For a detailed overview and feedback, again, AI tools can take the lead. With these tools, you can get feedback regarding what topic is being followed and reviewed more than others.

This is not it, AI tools audit the content, to identify the gaps and trends of the content. It tends to suggest what content can have the best performance and what can lack behind. 

Final words

Once you are done reading this article “Here is how AI will impact blogging” and understanding how Artificial Intelligence is going to divide the workload with bloggers, there is something on the contrary. Despite the rainbows and unicorns that a machine can bring, it can never compete for the human brain. There are no better ideas than the ones that a human mind thinks of (obviously).

The world is a free place to deliver your ideas and content. All you need is a little effort and the correct tools to polish and bring them in the right shape. Remember, no idea or thought is wrong. It’s just where you present it and how you present it.

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Expert Blogging Tips For Beginners In 2020 - Infographics

Expert Blogging Tips For Beginners In 2020

New year, new me?

This phrase only sounds good when talking about the makeover; however, while starting something new such as blogging considering the saturation too, can be a big challenge.

But, don’t you worry, here are some Expert Blogging Tips For Beginners in 2020.

1. A Question To Ask Yourself is “Are You Ready For It?”

Q&A Websites

The first and foremost question before you even think of starting a blog should be, are you able to devote yourself to the blogging lifestyle? If yes, then the stage is yours, break some leg.

So, you see, blogging is not just something you start of boredom; it is a complete lifestyle. And, you know, what does it take to maintain a lifestyle successfully? Commitment.

Writing blogs is just a start; the real game starts when you have to optimize it for the search engines, take your words to the market, and social media. And, this requires ample time and dedication. If you are ready for it, go for it.

2. Start With Good Gears

You must be thinking: Why are we talking about fancy gears if I’m just starting?

Well, it’s okay for you to start with what you have for now. However, you have to up your game sooner or later. If you get the ball rolling for you, it’s time to invest in your work.

This includes everything from that new software to a top-notch hosting. Not only does this improve your productivity, but it also helps you garner more and more clients. The more you invest in yourself and your blog, the more audience you gain, and the more professional you seem (thus more people reading it).

For more info, take a look at this article I wrote about the 7 Must-Have Tools For Bloggers in 2019

3. Write Anything But Not Everything

Write Anything

Hold your horses before giving your blogging passion a thought. There are a few things that you need to consider that top our “Expert Blogging Tips For Beginners” list.

Most importantly, choose a niche. A niche is a topic that you want to devote your blog too. The possibilities are endless when it comes to niches, from travel to beauty and technology.

Deciding a niche will lead you to set a mission statement for your blog and act as an incentive later on.

Many people make the mistake of being a jack of all trades. It is recommended not to juggle between various topics, as it will diversify and confuse your audience. Keep it simple, and let your content do the rest of the magic.

In the video below, you’ll find 160+ Blog Niches Ideas

4. Choose A Platform

BuilderAll - Blogging

ProBlogger, Blogger, BlogSpot… there are a plethora of websites that you can create your blog on. You can even go for hosted WordPress or manage your version.

As I said, it’s all in your hand. But, choosing the right platform is key to how your blogging continues. See what works for whom and how do other bloggers make use of their platform. Each platform has its own benefits and is only beneficial for a certain type of blogger, you can still reel in thousands of people if you’re good at your craft.

Now, I really recommend you to take a look at the platform called BuilderAll.

It is an all in one platform that comes with all the tools needed (and actually far more) to build a blog and grow your audience (it includes an autoresponder) and many many more things.

5. There’s No Tomorrow

Good platforms, good gears, good influences… it works. But, if you keep procrastinating your plans to “tomorrow”, it really never comes. You need to get started on your plan to blog right away.

You don’t have to be great to start, but you have to start to be great. Zig Ziglar

Below is a motivational video with the top 10 Rules from ZigZiglar because one of the things you’ll need is motivation!

Sit somewhere remotely for a while with something as your scratchpad. Write down your ideas, think of a plan, and make it happen. Fail, fall, and re-do it. That’s how your blogging journey starts – that’s how successful bloggers have started their journeys, and that’s how YOU will.

6. You Are Your Reader

You Are Your Reader

Do you like what you produce? Do you feel you, as a reader, will appreciate what you write? It’s your moment to look into your work and criticize it, look for positives, reviews, weaknesses, and work on it.

Your readers will surely show you some patterns. Do they leave early on some work and stay on hours for others? Maybe it’s how you wrote in that article. Pick that style, work on it, and give your readers what they really want. 

7. Contact Forms to the Rescue

Contact Forms to the Rescue

You’ve just picked out the best website design, but there’s no contact page. Great, you’ve just landed a client – where does the client go? Nowhere since you’ve missed out the most crucial part of your page, the contact.

This is where you finally allow your clients and users to send their messages to you. Make sure the contact page has compelling call-to-action to seal the deal. Other than that, it should have fields for personal information and their message.

8. Keywords and Titles


You’re an excellent writer, words keep making their way to your head and onto your fingers. You’ve just a few articles on your platform, but there’s no traffic. What’s happening up there? Your keywords aren’t good enough.

Keywords are what allow your content to rank on searches in popular search engines like Google and Bing. For maximum discovery, you want to rank your article on the top by using popular keywords. If your keyword research is on point, there’s no stopping your blog from driving traffic in a matter of months.

Just a side note, you need SEO optimized titles as well. If your title is catchy and can bring in readers, you’ve done a great job. Take a look at this article “Expert Blogging Tips for Beginners in 2020”.

This hits the jackpot. It’s both compelling and emotional to attract beginners and readers into blogging. If it lacks interest, vigor, and persuasive nature, you need to re-do your titles big time.

Note that there are many free keyword research tools that are as good as paid.

9. Publish Carefully

blogging with wordpress cms

I understand the urge to hit the button after you are done writing your masterpiece but hold on for a while and read it carefully once again.

It is possible that you might have made some spelling or grammatical errors, or there is a small irrelevant piece in your blog.

Therefore, think twice (or even thrice) before you actually hit the publish button. Even if you have further options to edit, but once it’s out there, it’s out there.

Final Words

This is it, folks. Our list of Expert Blogging Tips For Beginners in 2020 isn’t exhaustive, and you’re free to explore what works for you. Make sure to keep the paddles going and don’t stop until you’ve thoroughly tried this option.

We understand the fruits don’t bear too easy, but the result is impressive if you do continue past the harsh stages. Happy blogging.

Oh by the way, what are YOUR blogging tips? Feel free to tell me in the comment below.

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How to Get Traffic That Converts: A Beginners Guide - Infographics

How to Get Traffic That Converts: A Beginners Guide

All traffic is not the same.

Some audiences are more prone to converting than others. Some may not be interested in your services or products at all.

Essentially, the traffic quality of your site plays a significant role in its conversion rate. Appropriate traffic with the correct expectations is important.

In this guide, we talk about some of the best ways to get high-quality traffic to your website or blog – In short, website traffic that converts.


Conversions do not happen on their own. You have to try your best to target audiences you know are interested in the services and products you provide. Here are some sources from where you can get traffic that converts:

Online Communities And Forums


Forums are generally not the first thing that comes to mind when people talk about getting quality traffic. It may be surprising but they are one of the best sources for targeting potential customers.

You will find communities of people with similar interests and ideas. Find people whose interests fit your product/service and you would have hit the jackpot.

A positive discussion about your business in a thread can lead to high-quality traffic that converts, and thereby increased sales. 

Forum marketing means truly involving yourself in the community– by giving your input in discussions and helping people without expecting something in return. Initially, this may seem like too much work but once you see the results, you will realize it is worth it.


Traffic From Blogging

Blogging is the most obvious option. Your blog may be getting a lot of traffic but it is important to make sure it converts just as well. Some of the strategies you can employ to ensure this include:

  1. An audience that trusts you will like you and would most likely be interested in buying from you. There is no better way to gain confidence than adding value to your blog.
  2. Add prominent CTAs (Call To Action) so they can get more information regarding the services and products you provide. 

Guest Blogging

Guest blogging involves finding a site that already has a huge following and taking advantage of it to drive all this traffic to your website through convincing writing. 

Writing takes a lot of time so it is important to make sure you are guest blogging smartly. Determine your target audience. What kind of things are they interested in? Which blogs do they read? 

After all, you can easily get large amounts of traffic but if you want this traffic to convert, you need to publish your writings on a blog with a following that may be interested in your products and services.

Relevancy is crucial. What use would it be to get an article about SEO published on a food blog? There needs to be an audience overlap. 

Social Media

Platform-Wise Content Marketing

Want to drive sales AND generate fresh leads? Social media is the answer.

It makes convincing easier as you can directly communicate with your audience.

As suggested by the name, all you need to do is be “social”. Make and publish content that sparks the interest of your audience. Something they would click on to read, listen to, watch, and share. Here are some things that can help:

  1. Knowing your audience
  2. Consistently engaging and staying active
  3. Utilizing user-generated content to build trust
  4. Paid ads
  5. Providing outstanding customer support 
  6. (optional but very effective) Publish funny cat videos

Google Ads

Traffic From Google Ads

Nothing can be worse than paying for an ad that does not convert. Here are some tips that can help you avoid this:

  1. Make sure both the post-click and pre-click messages match (ad copy is the same as landing page copy)
  2. Make offers that direct audience to the respective landing pages (avoid directing any PPC traffic to your website’s home page)
  3. Picking a relevant keyword is important. When people search for something, they will be shown ads with that keyword.

For instance, putting up a single ad, using it for twenty varying keywords, and making the homepage its landing page is just a waste of money. 

Another major reason why many ads do not convert is that people post ads that direct traffic to their website but the ad does not relate to the landing page copy. There is an instant disconnect. The audience loses interest. 

If you put a lot of money into advertising, utilize dynamic landing pages. Here the landing page copy will change depending on the copy of your ad.

Of course, other factors such as the price of the offer and how interesting it is, etc. should also be taken into account. It is not one thing or the other, it all matters.

Organic Keywords


You can make use of tools like Google Analytics to determine the keywords that are helping drive conversions the most. You will be provided a thorough report. The things you can do with this information include:

  1. Once you know the keywords that convert better, find other such terms (long-tail keywords). Long-tail terms are highly specific, low volume queries that converts well. This is because when customers search for a very specific phrase, they are generally looking for exactly what they want.
  2. Insert these keywords in the sales copy. So when people find you using these phrases, your site will be considered more relevant and is more likely to drive conversions.


Pulling in traffic to your site that has a high conversion rate is an absolute necessity. This is what’s going to allow your website to grow and prosper.

One thing you must never lose is the focus of its relevance. The offers you are making, be it in the form of advertising or other content, have to match your target audience’s interest.

Does anyone want to have a fiasco of irrelevant content suddenly forced upon them? No, of course not.

You can experiment to see what works and doesn’t, but overall, optimization is extremely necessary. 

Find out what method works for you and stick to it.

And you? What’s your favorite strategy to drive traffic to your website?

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How to Bring in More Traffic (Without SEO) - Infographics

How to Bring in More Traffic (Without SEO)

Does hearing about the latest updates make you nervous? Or do the changes in Google’s algorithm not faze you at all?

Whether you are a digital marketing specialist or not, it is important to know that SEO is not the only route to increase traffic on your website.

If you make it your only strategy, your business will not have a competitive edge. A well-optimized site is one that has various traffic sources along with a strong SEO strategy. 

Do Not Put All Your Eggs in the Same Basket

How to Bring in More Traffic

It is all very simple. Traffic equals conversions. Conversions equal revenue. 

SEO is considered to be the most important part of site optimization. However, people often forget it is not the only aspect.

There is stiff competition out there. And how would you be ahead of the pack if you optimize your site in a similar way to your competitors?

Not to forget, search engines regularly utilize new filters and change priorities to sieve out over-optimized websites. Diverse traffic sources will open doors often left shut by your competitors.

Beyond The SEO Plateau

Beyond The SEO Plateau

Companies often start by putting in a lot of effort into their SEO strategy to make their sites appealing to search engines.

And that generally yields good results. They get a high ranking for certain keywords. This drives a good amount of traffic to their site from search engines.

And like a gambler, when this occurs, they get too optimistic and dedicate further resources to SEO. That is when disaster strikes: the growth of organic traffic begins to decrease.

The SEO plateau can affect any business that relies solely on search engine marketing. Getting past this stage can be a huge challenge for most online businesses.

Here are some post-SEO practices that can ensure everything is on track:

1. Guest Blogging

Guest Blogging

Guest blogging is a common strategy for traffic generation. Unfortunately, it is often employed incorrectly.

The only thing hindering the complete potential of guest blogging is the lack of a proper strategy. Before you waste hours writing a guest post, determine what you are trying to achieve.

Here is a quick guide on how to formulate an effective strategy for guest blogging:

  • Look for websites and blogs, relevant to your niche, that accept guest posts. Make sure their audience includes your target group.
  • See if these sites are more authoritative than your blog. A high-quality backlink means a better impact and influence on your rankings along with increased traffic.
  • Determine what peaks the interest of the audience you are targeting. Write about the things that matter to them. 
  • The title and the by-line at the bottom significantly impact the success of your guest post. Think of catchy headlines to grasp the attention of your readers. End your post with a well-crafted and intriguing bio that encourages the audience to click on the link provided there.  

2. Social Media

Social Media

Social media does not care how well-optimized your site is. And while social signals from Twitter and Facebook may not directly affect google’s ranking algorithm either, the engaged traffic you can get from these websites is something search engines appreciate.

Here are some tips on how to correctly use social media to bring in more traffic: 

  1. Keep your followers and target market in mind. Your posts are for them. Give them value without expecting anything in return. Try communicating with them via comments replies. Make your presence seem as human as possible. Social media marketing is all about authenticity. 
  2. In the online world, content is king. See what kind of content related to your industry is popular on social media sites. Take inspiration from this content to easily gain traction.
  3. Schedule the posts beforehand to save time and ensure consistency. A smart schedule is necessary to avoid being seen as a spammer. Keep your personal social media habits in mind to devise an effective strategy. You can also reshare old posts as long as they are still relevant and provide value.  
  4. Apart from a robust social media marketing strategy, your site needs to be designed in a way that encourages the audience to share your posts on various platforms.

3. Q&A Websites

Q&A Websites

Have you ever searched a query on Google and a website like Stack Exchange or Quora had the answer? We have all gone through Q&A websites at least once when searching for something without even realizing it. 

These websites churn out organic traffic. They are unbelievably good if you want your business to get found online. You do not even need a complicated or comprehensive SEO strategy for it to be effective. 

Start by determining the topic, categories, and search phrases that are the most relevant to your business. Once you figure out which questions to target, give it your best shot. Carefully structure the content to make it substantial, interesting, and engaging.

Keep in mind, it is all about quality than quantity. Track your work to see if you are getting any results and if there is any room for improvement.

As with all marketing efforts, it is important to approach this method with a strategy in place to get the best results out of it. 


The popularity of your website largely depends on how fast you can formulate a strategy according to any new changes.

While important, SEO is NOT the only source to generate high-quality traffic for your website. Diverse sources will expand the horizons of your business.

You will be able to set your foot on territories still not discovered by your competitors.

The worldwide web is filled with communities and blogs eager to share knowledge and give expert opinions, as well as learn things. If you happen to be one of them, you will never miss out on an opportunity to bring in more traffic.

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Best Examples Of Writing A Killer Welcome Email - Infographics
Email Marketing

Best Examples Of Writing A Killer Welcome Email

So you’ve gotten down a substantial email list. Congratulations. You’re one step closer to making it big. But don’t forget that this is a very crucial moment for you, you could make it or break it in an instant.

The easiest and the first thing that most businesses get wrong from this point is in writing their welcome email.

They are so engrossed in getting people to subscribe to their list that they completely forget about the first impression they are going to put on their customers.

That welcome email is going to set the entire tone for the kind of relationship you have with your client. It is the moment that decides if your client is going to any further emails sent by you or not. 

Email Writing

Confirmation Emails Vs Welcome Emails

A confirmation email is a tedious message that anyone would want to just get off their back.

You can not expect engagement when you’re saying things such as “add us to your email safe list”, “welcome to our newsletter or please verify your email address”, you’re not setting your brand apart.

Confirmation emails are important in their regard, but with just a bit more effort you could turn them into something very engaging. That is what a welcome email is for. 

Starting your email 

Your email should start with a warm and welcoming note, something that feels organic and written by a human.

This is why you should never follow a template for emails. It seems robotic and no one is going to have fun skimming through that. But once you sit down a spell out a humane and vibrant welcome note for your email, it could do wonders for your business.

ASOS, a fashion marketing company starts their email as such: 

“Oh, hey girl! Welcome to ASOS. It’s great to meet you!”

Now, this isn’t the staple opening line for every business, but it surely better than a simple “Thank you for signing up to get our emails.”

Know your customers 

Know your customers

If you’re only sending out automated greetings to your subscribers, chances are that they are not going to be very interested in them.

This is a very fast-paced age, and no one has the time for idle chit chat. You need to give your consumers a reason to keep reading.

One of these reasons can be that your email contains certain special offers or content that is relevant to the consumer.

Responses to such content can help you better understand your user-base, and you can tailor new and appropriate content to their needs. Cater to what your customers want and you will be able to form a more positive relationship with them.  

Online store Michaels is a fine example. They open their welcome email with a simple thank you and end it with a free promo code for the customer to use on their first purchase. 

Keep them engaged

Signing up to a website is a long and tedious process with multiple checkpoints to go through.

A customer might lose track of things in this process.

They would forget why they signed up to you in the first place. And they might even forget about your services.

You need to keep a customer interested. Give them a reason to stick around by reinforcing the reasons why a customer signed up to you.

You could in a quick and short recap section in your email. This would remind your customers of the benefits they are going to receive.

WWF (World Wildlife Fund) does this by breaking down the positives and perks of signing up to them in short and easy to digest bullet points in their welcome email. 

Setting Expectations

A customer is going to be clueless about what to expect from you when it comes to future emails. You get to set the expectations for them. This is what decides if a customer reads any of your future emails or notes.

Your welcome email should maintain a friendly and concise tone, and let your subscribers know what they are going to receive.

It could be a weekly newsletter or timings of important updates that the user has subscribed to. The updates could be about existing or future products on your site.

This is going to help prevent users from receiving surprise email content in the future. That could have lead to spam complaints and unsubscribes from your email list.

BBC includes a quick “what to expect” section in their welcome email that speaks of a newsletter, future notifications, and other subscriptions. 

Linking your content

SEO Link

You have a very good opportunity in your welcome email to promote your products with links to the content on your website by making a FAQ section.

This will let users know more about your company. And also help them navigate through any issues they are having as well. This kind of information is essential for new users that are just learning about your services.

Fun.com links its email back to its site where subscribers can easily find what they are looking for through labeled categories. 


Your marketing campaign can get a significant boost with better welcome emails. They give you a chance to increase user interaction with your content, and this turns them into loyal customers.

A positive relationship goes a long way in making a business flourish. And great welcome emails are the first step to that.

A good welcome email would create a list of engaged customers while a poor welcome email would do the opposite. It depends on you.

So make the right decision with your emails, and watch the results shine in more click-throughs and engaged users.

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A Complete Guide on How To Use Aweber
Email Marketing

A Complete Guide on How To Use Aweber

A business can not grow if it is not able to take its clients into account. A direct connection between the clients and the business is very important.

This is why reviews are so helpful. They get you direct responses that can be worked into your system quickly.

Aweber is a service that does this just right and we are going to show you how to use it. It lets you run a string of nicely written emails that act as a catalyst for your marketing campaign. 

You can decide if you want to take their services under your arsenal after this or not.

How to make an Aweber account

Aweber account

Setting up an account is no hassle. Just follow the steps below… 

  • You go on their website. 
  • Click “Start your free trial of Aweber now.”
  • This will redirect you to a signup page.
  • Fill in all your details carefully.
  • Then you will be made to choose a package. (More on this later.)
  • After you have chosen your package, a verification email will be sent to your account.
  • Open your email address and verify this link by clicking on it in the email you have received. 
  • After this, you will be prompted to a page that tells you to fill in the details of your website.
  • After filling up the form, click next.
  • Now you can set up your very first list. This contains information about the people that will be receiving your emails. Fill in this list and click next.
  • You can now outline the first email your clients are going to receive after signing up for your email list.

And that is it. Your account has been set up! Keep reading and you can figure out how you can set auto-responses to emails that you receive! 

Choosing the right package

Awebers' Packages

We would advise you to start the free trial before you decide which package you want to go with.

This is important, especially for new users.

Picking the right package is tricky. You might not know your own needs and end up with the wrong package. The trial is the best way you can figure things out for yourself and it does not even cost a dime. 

The package you choose will depend on the number of subscribers you have or are hoping to achieve.

Packages with a much higher reach will cost more than ones with a lesser reach. Plan your marketing strategy carefully and choose a package that is the most cost-efficient. This would be easy if you have used a similar service before. You would know your reach and be able to pick the best package according to it.

Setting up Aweber Autoresponder

Doing this is easy once you have an account on Aweber. Follow the steps below and you’ll get done with it in no time!

  • Hover your mouse above the messages tab and select “Campaigns.”
  • You will be prompted to a new window. Here, you will click on “Create a new campaign” and after, on “Create a blank campaign.”
  • Tile your campaign. 
  • Choose “on subscribe” as the trigger response. 
  • Drag “Send a message” from the sidebar into the center of the page.
  • On the right, you will see “create a message.” Click on it. Select the drag and drop builder. 
  • Hit templates and it’ll open a menu of templates for you to choose from. Pick one that looks the best or fits your business needs. Or even both!
  • If you can’t find a template that fits you, you can also use the drag and drop menu to set up an email for yourself.
  • You can also customize the template with the drag and drop menu.
  • Once you’re finished designing your email hit preview. This is what your email is going to look like once sent. You can save this design as a template for future use too.
  • To test this email, you will be prompted to enter an address that will receive a test email. Once received and checked, if it fits your demands click on save and exit on the bottom right. 

And that is it. Your autoresponder has been set up.

Linking Aweber to your WordPress

You’ve got everything in place, you only need to plug in your WordPress account into Aweber to allow it to pull emails through your site. 

Log into your WordPress account and hit plugins. Then click on add plugin. Either manually find or search “Aweber Web Form Plugin.” Install this plugin and activate it.

Once this is finished, open the settings tab in the Aweber plugin menu. A new window will open.

Hit “Click here to get your authorization code.” A new window will open. Fill in your Aweber login details and hit allow access. A new window will open.

You’ll find some code here that is required for linking your WordPress and Aweber. Copy this and paste it in the last window. Then hit make a connection. 

Now you can select the list you want people to subscribe to.  Customize the promo-text. This is what is going to be visible to your clients. Then hit save.

On your WordPress toolbar click hover above appearance and then hit widgets. Find Aweber Web Form and drop it to wherever you want it to appear. Hit save. Log into your site and see if this form has appeared or not.

And that was all. Your Aweber and WordPress accounts have been linked. 

Over time you will get better at using this tool and you will be able to make your page look even nicer!


Congratulations, you have finished up setting up your Aweber account, created an autoresponder, and connected your Aweber and WordPress account all in one go!

We hope this guide was helpful to you. If you think we left something out, feel free to tell us in the comments below. Let us know if the guide helped you as well. Cheers!

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How To Make Maximum Emails Reach Your Audience - Infographics
Email Marketing

How To Make Maximum Emails Reach Your Audience

It’s 2019, and companies still use email marketing. Shocker, right? Wrong. All of us expect online marketing to be an effective tool. However, we tend to think more in terms of social media when we say “online”. 

As such, most of us are sleeping on the greatest marketing tool the internet has to offer: email. According to these guys, email is 40 times more effective in getting customers than both Facebook and Twitter combined. 

Now that we all agree that email is amazing, how do we use it? More importantly, how do we use it well as part of our marketing strategy

In short, we need to make the maximum number of our emails reach our audience. More engagement = better promotion = more sales.

There are two things you need to do if you want the maximum number of emails to reach your audience:

  • 1) Create emails that your audience will want to see.
  • 2) Curate an audience that will want to see the emails you create.  

It sounds hard, but it’s not. In the coming paragraphs, you will learn exactly how to do this.

Creating the email

Creating the email


You only get one first impression. Make it count. The subject line of your email needs to be strategic. This is so that people want to open the email and read the content. Here’s what you do. 

  1. Make it personal. Don’t make the recipient feel like one of many. Use their name and personalize the email. Remember, you want to build a relationship with your clients so that they continue to read your emails. For that, you need to make them feel special. Stay away from spiels.
  2. Make it catchy. Don’t be forgettable. You’re not the only person marketing to this person.
  3. Make it urgent. Don’t let them put off opening the email for the distant future. Make the audience feel like they must open the email and read it. 
  4. Make it straightforward. Don’t forget that your purpose is to make people read your email, not just receive it. Tell them exactly what to expect. Grab their attention with the subject line so that you can follow through in the body of the email.

You also want to avoid your email being sent to spam folders, so avoid using spam trigger words like “free” or “promotion” in your subject line. Be subtle. The true essence of marketing lies in selling the product without making the customer feel like they are being sold to. 


The most important part of any email marketing: the content you are marketing. It’s easy to get caught up in the technicalities of it. But in the end, if you don’t have anything worthwhile to say, nobody will listen. Your content should be precise, limited, and informative. Make it easy to understand and conversational. 

An excellent business strategy says to sell something as if you have nothing to gain from selling it. Your online marketing should be based on a similar strategy.

  • Personalize. Appeal to the customer’s emotions and judgment. 
  • Inspire action by having limited-time deals. 
  • Give your mailing list access to deals that normal viewers don’t. 
  • Add a gif, picture, or video to keep people engaged. 
  • Don’t just focus on selling something. Build a relationship with your client. This will help you sell better later. 
  • Have a clear call to action. Let your readers know what you want them to do.

Curating the audience

Promote products

Subscribe, subscribe, subscribe

You need a mailing list to have an email marketing campaign.  

Opt-ins are your best friend for creating this mailing list out of website viewers.

People that visit your website are already interested. Anyone interested is part of your target audience.

Your job is to keep these people interested even after they’ve left your website.

This is where subscription and opt-ins come in.

Opt-in forms are pop-ups that prompt website surfers and other viewers to join your mailing list.

Welcome gates, light-box popups, and exit-intent popups are different types of opt-ins.

Welcome gates show the opt-in as soon as people open your website. Light-box pop-ups show up randomly while people are on the website. Finally, exit-intent pop-ups appear when people are about to leave the website.

Using these strategies can cultivate your mailing list so that you have people who are likely to view your emails. 

Take it easy

email marketing

No one likes to be badgered. Sending too many emails too quickly can end with your recipients unsubscribing or sending your email to the spam folder.

This is the nightmare of all email marketers.

Our advice?

Stick to what you promised. If you advertised weekly newsletters, only send weekly newsletters. Don’t start sending emails daily. If you said you would email every time there was a sale, try to email mostly when there is a sale. Stay relevant, and stay consistent.

Let your audience know what to expect with your schedule, and stick to it. This is how you will keep the audience that you have. 

Listen to your audience

Feedback is very powerful. You must keep a channel of communication open so that your audience can talk to you and tell you what it wants. They will tell you what is effective and what they respond to.

You need to listen to them. Make sure there is a way people can reach you or respond to your email. Ask for ratings or feedback. Then act upon the information you receive to make your content as effective as possible. 

Use what you have

There are a lot of tools available online to help you know your audience better. Use them. Google Analytics and Facebook Insights are excellent tools to figure out who your customers are, what they are interested in, and how to best receive responses from them.

Even your email insights are valuable in helping you understand what strategy is working. 

You should use these to become familiar with your audience. Only show them content they are likely to respond to.

Targeted approaches are far better than blindly trying everything.

Once you know what emails reach what audience, use them accordingly. No one size fits all, and you need to figure out what your size is.

In this way, you will have a solid email marketing campaign with the maximum number of emails reaching your audience. 

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