Best Examples Of Writing A Killer Welcome Email - Infographics
Email Marketing

Best Examples Of Writing A Killer Welcome Email

So you’ve gotten down a substantial email list. Congratulations. You’re one step closer to making it big. But don’t forget that this is a very crucial moment for you, you could make it or break it in an instant.

The easiest and the first thing that most businesses get wrong from this point is in writing their welcome email.

They are so engrossed in getting people to subscribe to their list that they completely forget about the first impression they are going to put on their customers.

That welcome email is going to set the entire tone for the kind of relationship you have with your client. It is the moment that decides if your client is going to any further emails sent by you or not. 

Email Writing

Confirmation Emails Vs Welcome Emails

A confirmation email is a tedious message that anyone would want to just get off their back.

You can not expect engagement when you’re saying things such as “add us to your email safe list”, “welcome to our newsletter or please verify your email address”, you’re not setting your brand apart.

Confirmation emails are important in their regard, but with just a bit more effort you could turn them into something very engaging. That is what a welcome email is for. 

Starting your email 

Your email should start with a warm and welcoming note, something that feels organic and written by a human.

This is why you should never follow a template for emails. It seems robotic and no one is going to have fun skimming through that. But once you sit down a spell out a humane and vibrant welcome note for your email, it could do wonders for your business.

ASOS, a fashion marketing company starts their email as such: 

“Oh, hey girl! Welcome to ASOS. It’s great to meet you!”

Now, this isn’t the staple opening line for every business, but it surely better than a simple “Thank you for signing up to get our emails.”

Know your customers 

Know your customers

If you’re only sending out automated greetings to your subscribers, chances are that they are not going to be very interested in them.

This is a very fast-paced age, and no one has the time for idle chit chat. You need to give your consumers a reason to keep reading.

One of these reasons can be that your email contains certain special offers or content that is relevant to the consumer.

Responses to such content can help you better understand your user-base, and you can tailor new and appropriate content to their needs. Cater to what your customers want and you will be able to form a more positive relationship with them.  

Online store Michaels is a fine example. They open their welcome email with a simple thank you and end it with a free promo code for the customer to use on their first purchase. 

Keep them engaged

Signing up to a website is a long and tedious process with multiple checkpoints to go through.

A customer might lose track of things in this process.

They would forget why they signed up to you in the first place. And they might even forget about your services.

You need to keep a customer interested. Give them a reason to stick around by reinforcing the reasons why a customer signed up to you.

You could in a quick and short recap section in your email. This would remind your customers of the benefits they are going to receive.

WWF (World Wildlife Fund) does this by breaking down the positives and perks of signing up to them in short and easy to digest bullet points in their welcome email. 

Setting Expectations

A customer is going to be clueless about what to expect from you when it comes to future emails. You get to set the expectations for them. This is what decides if a customer reads any of your future emails or notes.

Your welcome email should maintain a friendly and concise tone, and let your subscribers know what they are going to receive.

It could be a weekly newsletter or timings of important updates that the user has subscribed to. The updates could be about existing or future products on your site.

This is going to help prevent users from receiving surprise email content in the future. That could have lead to spam complaints and unsubscribes from your email list.

BBC includes a quick “what to expect” section in their welcome email that speaks of a newsletter, future notifications, and other subscriptions. 

Linking your content

SEO Link

You have a very good opportunity in your welcome email to promote your products with links to the content on your website by making a FAQ section.

This will let users know more about your company. And also help them navigate through any issues they are having as well. This kind of information is essential for new users that are just learning about your services.

Fun.com links its email back to its site where subscribers can easily find what they are looking for through labeled categories. 

Conclusion

Your marketing campaign can get a significant boost with better welcome emails. They give you a chance to increase user interaction with your content, and this turns them into loyal customers.

A positive relationship goes a long way in making a business flourish. And great welcome emails are the first step to that.

A good welcome email would create a list of engaged customers while a poor welcome email would do the opposite. It depends on you.

So make the right decision with your emails, and watch the results shine in more click-throughs and engaged users.

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How To Make Maximum Emails Reach Your Audience - Infographics
Email Marketing

How To Make Maximum Emails Reach Your Audience

It’s 2019, and companies still use email marketing. Shocker, right? Wrong. All of us expect online marketing to be an effective tool. However, we tend to think more in terms of social media when we say “online”. 

As such, most of us are sleeping on the greatest marketing tool the internet has to offer: email. According to these guys, email is 40 times more effective in getting customers than both Facebook and Twitter combined. 

Now that we all agree that email is amazing, how do we use it? More importantly, how do we use it well as part of our marketing strategy

In short, we need to make the maximum number of our emails reach our audience. More engagement = better promotion = more sales.

There are two things you need to do if you want the maximum number of emails to reach your audience:

  • 1) Create emails that your audience will want to see.
  • 2) Curate an audience that will want to see the emails you create.  

It sounds hard, but it’s not. In the coming paragraphs, you will learn exactly how to do this.

Creating the email

Creating the email

Hookline

You only get one first impression. Make it count. The subject line of your email needs to be strategic. This is so that people want to open the email and read the content. Here’s what you do. 

  1. Make it personal. Don’t make the recipient feel like one of many. Use their name and personalize the email. Remember, you want to build a relationship with your clients so that they continue to read your emails. For that, you need to make them feel special. Stay away from spiels.
  2. Make it catchy. Don’t be forgettable. You’re not the only person marketing to this person.
  3. Make it urgent. Don’t let them put off opening the email for the distant future. Make the audience feel like they must open the email and read it. 
  4. Make it straightforward. Don’t forget that your purpose is to make people read your email, not just receive it. Tell them exactly what to expect. Grab their attention with the subject line so that you can follow through in the body of the email.

You also want to avoid your email being sent to spam folders, so avoid using spam trigger words like “free” or “promotion” in your subject line. Be subtle. The true essence of marketing lies in selling the product without making the customer feel like they are being sold to. 

Content

The most important part of any email marketing: the content you are marketing. It’s easy to get caught up in the technicalities of it. But in the end, if you don’t have anything worthwhile to say, nobody will listen. Your content should be precise, limited, and informative. Make it easy to understand and conversational. 

An excellent business strategy says to sell something as if you have nothing to gain from selling it. Your online marketing should be based on a similar strategy.

  • Personalize. Appeal to the customer’s emotions and judgment. 
  • Inspire action by having limited-time deals. 
  • Give your mailing list access to deals that normal viewers don’t. 
  • Add a gif, picture, or video to keep people engaged. 
  • Don’t just focus on selling something. Build a relationship with your client. This will help you sell better later. 
  • Have a clear call to action. Let your readers know what you want them to do.

Curating the audience

Promote products

Subscribe, subscribe, subscribe

You need a mailing list to have an email marketing campaign.  

Opt-ins are your best friend for creating this mailing list out of website viewers.

People that visit your website are already interested. Anyone interested is part of your target audience.

Your job is to keep these people interested even after they’ve left your website.

This is where subscription and opt-ins come in.

Opt-in forms are pop-ups that prompt website surfers and other viewers to join your mailing list.

Welcome gates, light-box popups, and exit-intent popups are different types of opt-ins.

Welcome gates show the opt-in as soon as people open your website. Light-box pop-ups show up randomly while people are on the website. Finally, exit-intent pop-ups appear when people are about to leave the website.

Using these strategies can cultivate your mailing list so that you have people who are likely to view your emails. 

Take it easy

email marketing

No one likes to be badgered. Sending too many emails too quickly can end with your recipients unsubscribing or sending your email to the spam folder.

This is the nightmare of all email marketers.

Our advice?

Stick to what you promised. If you advertised weekly newsletters, only send weekly newsletters. Don’t start sending emails daily. If you said you would email every time there was a sale, try to email mostly when there is a sale. Stay relevant, and stay consistent.

Let your audience know what to expect with your schedule, and stick to it. This is how you will keep the audience that you have. 

Listen to your audience

Feedback is very powerful. You must keep a channel of communication open so that your audience can talk to you and tell you what it wants. They will tell you what is effective and what they respond to.

You need to listen to them. Make sure there is a way people can reach you or respond to your email. Ask for ratings or feedback. Then act upon the information you receive to make your content as effective as possible. 

Use what you have

There are a lot of tools available online to help you know your audience better. Use them. Google Analytics and Facebook Insights are excellent tools to figure out who your customers are, what they are interested in, and how to best receive responses from them.

Even your email insights are valuable in helping you understand what strategy is working. 

You should use these to become familiar with your audience. Only show them content they are likely to respond to.

Targeted approaches are far better than blindly trying everything.

Once you know what emails reach what audience, use them accordingly. No one size fits all, and you need to figure out what your size is.

In this way, you will have a solid email marketing campaign with the maximum number of emails reaching your audience. 

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Best Email Marketing Practices in 2019
Email Marketing

Best Email Marketing Practices in 2019

Every marketer wants to know what top brands are doing and how they’re doing it. Be it social media marketing, email marketing, PPC, SEO, or any other medium to get traffic, digital marketers and entrepreneurs are always searching for improvement ideas.

So, if you want to know how successful brands are executing their email marketing campaigns, this list would give you some great ideas. 

1. Using Welcome Emails for Strong Relationships and Better Deliverability

Email Marketing Practices - Using Welcome Emails

The average open-rate of effective Welcome Emails is above 80%, and their click-through rate is over 25%. 

Targeted welcome emails help you with the cleaning tasks of your list. If it’s sent to the wrong person, the welcome email gets a hard bounce. 

Welcome emails improve your deliverability, too. They’re kind of assurance to serious subscribers that their subscription has been received and they should expect relevant stuff in their inbox. 

All in all, good welcome emails connect with the subscribers and positively affect your click-through rate.  

2. Sending Timely Emails To Increase Conversion Rate

Email automation software, like GetResponse or Infusionsoft, offers timely and relevant email messages to targeted segments of your audience. A timely message sends an alert to the recipient that he’s been given individual attention, so they’re likely to convert. 

3. Setting The Frequency To Grow Engaged and Healthy Email List

Grow

Mailing frequency depends upon the niche you’re in, but the industry’s best practice is to send a newsletter to customers once a week, every week. Almost 20% of the marketers send two newsletters a week and over 9% send three per week. 

It’s not only about improving your ROI, but there are also other factors as well, such as:

  • Conversion
  • Opportunities to sell
  • Getting higher click-throughs

The fear of losing customers stimulates retailers to send more emails per week which may lead to:

  • Decreased engagement
  • Reduced visibility
  • Increasing complaints
  • Increased opt-outs

4. Using Confirmed Opt-Ins to Build a Better List

Email Marketing Practices - Confirmed Opt-Ins

Marketers know that the success of email marketing is based on quality, not quantity. Still, they’re scared to use confirmed opt-ins as they’re scared of email-list trimming.

Companies that use confirmed opt-in are likely to outperform those who don’t. 

Commenting on the use of double opt-ins by different industries, Mateusz Ruzik, Product Manager GetResponse says, 

“Lean lists mean better results, and email deliverability is so much better when you have verified your list with double opt-in. It’s also a good security measure, to prevent anyone from injecting spam traps or sending other harmful emails to your list.”

5. Monitoring Deliverability and Avoiding the Spam Folder

Email Marketing Practices - Avoid Spam Folder

It is crucial to ensure your emails make it to the inbox, not the spam folder, of your subscribers, otherwise, no matter how interesting they are, they’re worthless. 

Handling email deliverability isn’t just the service provider’s responsibility, you also have a part to play in it. Deliverability also depends upon:

  • How you built your email list
  • Content of the email
  • How often you send them

6. Using a Memorable Sender Name

A unique sender name works like a brand name, and paying attention to it is obviously one of the best practices. 

Sender name is most often the first thing people see while scrolling down the inbox, and that’s even truer in case they’re using smartphones. If they see something worth paying attention to, they’ll move forward to reading the subject line, and so on. 

Here are some sender name formats (italicized) most brands use: 

  • ABC LLC.
  • Matt Harbor from ABC LLC.
  • Matt Harbor @ ABC LLC.
  • ABC LLC. Customer Support 
  • ABC LLC. Newsletter
  • ABC LLC. Digest

7. Being Authentic and Ditching the noreply@ Address

After making all the efforts to gain their trust and get them to fill out the opt-in form, you come up with an email that creates a “no-reply” boundary between you and your customer. 

For example, this email would have generated millions of queries and feedback otherwise…

Email Marketing Practices - noreply@ Address

You could have missed your best brand ambassador by sending auto-reply and out of office emails.

How can they provide their valuable opinions or feedback if they can’t even reply to your emails? 

You’ll be clearly missing an opportunity to connect with your audience. 

So, ditch the noreply@ address and be available to them for improved customer satisfaction.

8. Crafting and Testing Your Email Subject Lines for Higher Opens

Testing Your Email

Almost 50% of email subscribers read the subject line before they decide to open the email. Although there are things like Sender name, Pre-header, and perhaps filters and labels, the subject line still holds strong ground in terms of getting the recipient to open emails. 

  • Give proper time to craft your subject lines
  • A/B test all of them in a separate timeframe
  • Add personalization – you can use emojis, too. 
  • Utilize your wealth of vocabulary and grammar to find attention-grabbing questions, inspiring power words and relevant idioms to move the needle.
  • Don’t forget who your recipients are (based on their demographics, devices, interests, behaviors) 

9. Using Lead Magnets to Grow Email List Faster

One of the best practice to build a targeted email list is to use lead magnets, such as free E-books, market reports, calendar, comprehensive guide, etc. Here is a list of lead magnets you should test and try, in order to collect more subscribers’ addresses.

  • The customer feels less hesitant to subscribe for your emails
  • Even if the downloadable E-Book is least related to your content, it helps in projecting you as an industry authority. 

10. Creating Engaging Content for Improved Click-Through Rate

Content is King

Like the content, the practice is also ‘Evergreen’. Be it your email, landing page, your webpage, product description, reviews, or anything else, content is everywhere. And everywhere, its quality and strength stimulate action.

Email content can be text-based, image-based, video-based, or a combination of any two types, or all the types (you can mix it any way you want). 

Try videos, gifs, interactive content, emojis in your email campaign to make it click-worthy. You can see how Email Monks showcase different types of content in their email. 

11. Testing and Previewing Emails

We mentioned previously how important it is to try and test experimental email campaigns and analyze their performance. Instead of trial and error experiments in live mode, you can learn the same in test mode, with the help of a/b testing tools, like GetResponse, AWeber, and Campaign Monitor, etc. 

12. Using Top-rated Email Marketing Tool to Avoid Junk Folder

Customers don’t have enough time to see an email that can’t fit properly on their mobile screens. Even for desktop users, they would simply throw your email in junk if it doesn’t support their email client – like Google, Yahoo, Hotmail, or other popular clients. 

Your email campaign should be optimized for popular browsers as well as mobiles. For this purpose, you’re going to need a professional tool that can fix these issues and save an ample amount of time. 

Above mentioned tools are top modern-day email marketing solutions to help you in all aspects of running a successful email campaign. 

Finally: Create a Marketing Funnel 

Email marketing is a continuous process. The best thing is, it can be integrated with other marketing channels. The only problem is, how you are going to manage all that stuff. 

The process of creating landing pages, building an email list, getting the audience, and sell your products/services goes on and on. And you can easily lose your path. 

Therefore, you need a proper marketing funnel to 

  • Synchronize your marketing channels, 
  • Keep track of your business goals, and 
  • Continue improving your conversion rate.
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How to Design an Effective Email Marketing Campaign - Infographics
Email Marketing

How to Design an Effective Email Marketing Campaign?

Email marketing is the most used digital marketing strategy, yet proved highly effective for the businesses. It may end up at a high conversion rate if it is done correctly and following by the right procedure. In this article, you will find the two most significant ways that every digital marketer should opt to launch an email marketing campaign for their business growth.

This article contains the three major segments with detailed, relevant and practical information which are necessary for getting the most out of your email marketing campaign. The first section explains to you how to make an effective email marketing strategy plan and design your newsletter. The second section gives you detailed material on how one can creatively design customized and personalized emails for their clients. Additionally, it will let you know how to keep your clients engaging after sign up and what types of gifts or promotional offers you can offer them.

The third part let you know how to “squeeze’ emails from your website visitors to promote and a subscription to your newsletter. Also, it will explain to you how to bring back unsubscribes. Aside from this, here you will find how to get a higher conversion rate via the emphasis of the Call to Action message.

All these email marketing strategies are proven and precise. These will help you to gain maximum customers attraction. Tune into the first, second and third part for running a fruitful and an effective email marketing campaign…

Creating an email marketing strategy plan

Designing an email for marketing is a major task to focus on. So make sure that you have covered all the important item, which needs promotions. While scheduling an email for marketing, you should start with adding items, which leads to a content promotional idea. This much also consist of the mechanize or Services that requires proper planning. Here are some of the major points that should be present in your email campaign:

email marketing strategy

1. Choose the Subline Line Wisely

If you are willing to leave a quick impact on the customers then the subject matter is the one thing that is noticed. Make it clear and quite precise. It must give slight information about the matter includes in your email campaign. The reader must know what he/she going to read in this campaign. Here are some of the points that you can consider before writing the subject matter:

  • Inform people, what they will discover in this email
  • Use their name and talk in a friendly tone
  • Arouse Curiosity by using proking words
  • Underline the benefits that they will get
  • Don’t use spam words like “Free” and “Cashback”
  • Mention the Sense of Urgency

2. Write Down Awesome Content

Nobody wants to read boring content or article as they want to be informed and seek for the valuable data only. You cannot directly sell something until you have not built trust or value over their mind. So, initially, you must send content for entertaining them or at least to inform them. Don’t forget to give a personal touch in your email.

3. Segmentation ensure 60% clicks

Make sections of emails as it boosts up to 14.6% chances of promotion. If you don’t segmentize the email list then probably, you are sending the same emails again and again to the same person.

Set up quizzes in your email marketing and also set some incentives schemes for few users only. This is how segmentation works. Another way to segments is according to their last purchase.

In this segmentation, you must target the same customers with similar products. There are greater chances that they will make that purchase again.

4. Make the vibrant Appearance of Email

Use colors or graphics that make your email appealing. It quickly grasps the customers’ attention. Your color choice should depend on your niche.

It helps in building up an emotional connection with the customers and the appealing outfit emphasis the user to click on it. So do not miss this important aspect of email marketing. Following are the colors have the following meaning:

  • Red: Attracts attention and creates a sense of urgency (danger) that they might miss out
  • Yellow: Makes us feel good (sunshine, warmth, happiness). Use it to promote vacations and deals
  • Orange: Energetic (sun-kissed, oranges). Promote food produce
  • Green: Fruit and veg campaigns
  • Blue: Promotes a feeling of trust. Water products and cleanliness
  • Black: Professional, Slick, Elegant

5. Use Templates

There are lots of well-design templates available on the internet that you can use. These templates are attractive and look appealing. You will find all kind of templates that suits your niches. It consists of the right blend of 3d images and other normal designs. You don’t need to put your efforts while using these template as they are ready to use.

6. Add one source of Communications

If in case, you are missing in information and customers is still interested in your product and service to buy then this source of communication can turn into fruitful weapon and medium. You should always add on your email and leave any reliable communication medium to let customers reach you. It is an effective way of marketing and can prove beneficial for you in many ways.

7. Add on the Rating Options

There is a new scheme of rating or giving a star in an email that you can use. Lots of e-commerce sites are using it for taking feedback of customers. If you are too willing to know about how your email helped up or helping them in getting the right service or product then you can add on these options in your email. .

So, make sure that you have added on all the above mentioned important points in your email campaign and making it attractive and useful for people. It is just a basic structure that you can opt for making your email marketing effective. We have mentioned these points based on getting a positive response from customers and marketers who have already applied these checklists.

Vital Details Your Email Newsletter should comprise

Let’s move to the vital details that must be present in your Newsletter. Lots of people get success in creating an appealing design but their content matter ruin everything. So, you should avoid this drastic mistakes. The newsletter can generate maximum profit as you expect. Thus, it is an essential part of it. Keep into sufficient and avoids the lengthy structure of it. Be transparent about your thought and convey them in a very lenient language.

email marketing strategy

Tips and Tricks

Try to provide valuable tips and tricks for your readers in your newsletter. If you are into sending newsletters daily then select once a weak provide ten tips or tricks to use that involves putting your merchandise usefully.

Special Offers

To gain maximum customer’s attention, you must send them a special offer. This practice will make them feel special. Generally, people love to be a part of special offers and take benefits of membership so do not avoid this important factor and make sure that you have provided them appealing offers.

Commitment Opportunities

To build your client trust over you, you should either go through live meetups or online webinar quarterly or more often. This maintains or increase their trust factors and ensures the long term customers relationship. There are lots of platforms that you can use to accomplish these tasks.

Early Bird Notices

Early Bird Notice is an effective way to inform your customers about discounts through an announcement to the world. It is a decent way to pushes them into buying your services and products. It gives customers important information called a discount scheme.

Feedback Questions

These newsletters are also helpful in getting feedback from customers on new products or services. This is a chance to improve your services if somehow they find it worst or poor. It is a significant way to encourage your services and ensures that it is good to gain the customers attractive. It will also be built a sense of awareness towards your products or services, which is ultimately a good sign.

Testimonials

Testimonials are the best way to let customers tell about your service later on. It promotes your social appearance also. Moreover, it helps leave a good impact on people and ensures the fruitful outcome through customers only.

Tips To Create an Effective Email Marketing Campaign

Precautions are always better than cure so here we are mentioning some of the tips that you can keep into consideration while creating your email marketing strategy plan. Email marketing can proof irritating for some of the users so make sure you are avoiding this mistakes and creating a successful email marketing plan, which is helpful for not only our customers but for us to generate maximum leads. Find out these tips below only:

email marketing strategy

Target the Right Customers

You must always target the right customers, who are willing to buy your offered service and product as well. This helps in spam reporting and save lots of time. This is good practice not only for you but for customers too.

Keep the format Easy to Understand

Do not put lots of infographics that somewhere confuse the customers. Always keep the outlook easy to understand so that customers can make a decision. You can make it appealing but avoid the confusion structure.

Always personalized your Email

Do not copy-paste as customers have always read it thousands of times. Make it unique by adding new content. Give it a personal touch by using the normal language like calling customers with their name and others.

Do not overload it with too much content

There must be only three-paragraph in your content. If you will overload it with lots of content then it might look boring and customers will refuse to read it. You should avoid it and make it simple and quite light to watch. This is a good practice for creating potential customers.

Include a Call button or Options

You can add on the call options in this email to create a simple and easy source of communications. If customers will find your mail attractive or appealing but tough to understand then he/she will definitely make a call. So keep the communication sources transparent.

Keep the subject Line Attractive

As we stated earlier that you should forget one vital information which is about your subject line. Always keep it appealing and attractive. This is the best way to attract customers efficiently.

Always keep the above-mentioned tips and guidelines on mind before creating an email marketing campaign. These changes will make you exclusive than other marketers who are trying using the same strategy for getting leads. Almost every marketer has repeated these mistakes which leads to increasing spam rates. If you don’t want your email to go in trash or spam then avoid these mistakes.

Conclusion

Substantial input towards these two aspects engages smooth customers toward your email and let you climb the steep business cliff in advertisement sections. However, constant relook into this email marketing strategy is the surest bet towards achieving greater success for getting leads in your business. Still, there are lots of guides and tips available on the internet that you can follow to improve it.

A good understanding of email marketing strategy will always give you the win-win situation in the market place especially in the case of gaining the customer’s attraction. At the same time, such a strategy would prove adverse or contrary results. So, read all the important and essential parts before coming into email marketing.

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